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New international retailer to open store in Chapelfield

PUBLISHED: 11:39 01 May 2018 | UPDATED: 14:19 02 May 2018

What House's intu Chapelfield store could look like. Picture: Adam Hillier Photography

What House's intu Chapelfield store could look like. Picture: Adam Hillier Photography

© Adam Hillier Photography

An international homewares retailers is set to open its sixth UK store in Norwich’s Intu Chapelfield.

What House's intu Chapelfield store could look like. Picture: Adam Hillier PhotographyWhat House's intu Chapelfield store could look like. Picture: Adam Hillier Photography

Australian firm House, which sells cookware, glassware, kitchen gadgets and electrical appliances, is stepping up its expansion across the country with the launch of the 2,441 sq ft store in the city centre shopping centre.

The firm will be taking on the Timberland store with the American outdoor brand moving into a larger unit.

An opening date has not been set but it is expected to be this summer.

Rebecca Ryman, regional managing director at Intu, said: “House will be a welcomed addition to Intu Chapelfield’s popular line-up of retailers who have all selected the centre as the ideal destination to attract new customers and flourish within the east of the UK.”

What House's intu Chapelfield store could look like. Picture: Adam Hillier PhotographyWhat House's intu Chapelfield store could look like. Picture: Adam Hillier Photography

“The combination of Intu’s high footfall and unique experiences are making our centres attractive to both international and national retailers as they invest in more physical space across the country.

The move comes at a time when the high street has been struggling to compete with online retailers leading to the failure of several well-known chains such as Toys R Us and Maplin.


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