It's time to start scratching through your storeroom, attic or basement as this could be your chance to find out if that old beer label you've been hanging on to for sentimental reasons is worth hundreds, if not thousands, of pounds.
The Norfolk branch of the Labologists Society - the international society of label collectors and brewery research - will next month hold the Norfolk Breweriana Antiques Roadshow in Norwich.
With free appraisals being offered, this will be your chance to value old brewery collection items.
Anyone with a beer label pre 2000 can ask 'What's it worth?'
Labologists spokesperson Nick Drew said labels, mats, embossed bottles, playing cards, trays and signs could be of value if old, rare or sought after.
He said: 'Items from local breweries such as Ballards, Steward & Patterson, E. & G. Morse and several others are well hunted after.
'In October this year one individual rare Hancocks Brewery of Wiveliscombe label sold at auction at a cost to the buyer of in excess of £1,150.
'And, it is not only labels that reach such heights – also in October this year, a 1940's Flat Top Mule Head Beer Can attracted 33 bids and sold in the USA for $3,250.'
The Labologists are asking the public to search out any old brewery ephemera that they may have inherited or hidden away in the backs of drawers or attics and to bring them along on the day.
Appointments are not necessary, and it is hoped that some valuable gems will be discovered.
Labologist members will be on hand to explain the history of items, to research sale values and advise on how best to either protect the item and its value, or how to sell it for the maximum price.
Mr Drew said: 'A book of old beer labels was recently taken to an auction house in the South of England that placed a value of £300 to £500 on it.
'The Auctioneers did not realise that the collection was put together pre 1900 and contained a number of almost certainly unique labels. 'Luckily for the book owner at least two persons at the auction were aware of the value and the price finally reached £18,000.'
The event will take place at Fat Cat and Canary pub, 101 Thorpe Road, Norwich from 11am on Saturday December 2.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here