The cameras were flashing, the models were strutting and the front row was buzzing - Norwich Fashion Week got under way in fine style.
The sixth annual event was launched in fittingly glamorous fashion, at the Mercedes-Benz show, with a runway featuring 24 of the city's most popular brands.
Celebrating the best of both high street and independent retailers in Norwich on Thursday, March 10, including John Lewis, Jigsaw and Stoned and Hammered, the event set a high standard for upcoming shows.
For the first time, OPEN Norwich, in Bank Plain, is the base for Norwich Fashion Week and the extravagant backdrop added to the occasion last night. In previous years, shows and previews have been scattered at venues across the city.
This year's event will be marked by another first, as Dipple & Conway opticians are sponsoring the week. The company's hair show today will bring together some of the best styles from stylists across the city. People are invited to head down to OPEN to find some inspiration.
Models were rehearsing right up until the last moment yesterday, with Norwich BID being treated to an afternoon preview.
But the evening event, which saw every seat filled, ran smoothly as models glided down the runway. The fast-paced show gave onlookers a glimpse of next season's trends, from pastels and florals to neutral tones.
The catwalk was awash with bold colours for spring/summer, channelling bright red, nautical stripes and a smart edge on menswear. Mixing strong structured suits with pops of bright colour, looking smart is breezy this summer.
Both female and male models featured on the runway, of all shapes, sizes and ages - a reflection of Norwich Fashion Week's annual Model Competition, sponsored by model agency Sandra Reynolds and intu Chapelfield. It encourages anyone to send in a snap and have a chance to take part, and ensures the catwalk is representative of the city.
Emma Harrowing, one of the show directors, said: 'Since Norwich Fashion Week began is has been about celebrating the diversity of fashion in Norwich, it is important to include independent retailers. Big brands bring the people into the city and then they find the independent shops, it is celebrating how they can support one another and work together.'
Also taking to the runway were collections from Marks and Spencer and Jarrold, along with smaller, independent stores, including Gallyons Country Clothing and Elements.
After the show, Miss Harrowing added: 'We had really strong looks and one of the best shows we have done to date.'
More than 300 people cheered and clapped as the lights went down, bringing an end to proceedings. Today - it starts all over again.
- To get tickets for Norwich Fashion Week, visit OPEN Norwich, or online at http://www.open247.org.uk/gigs-and-events
- If you have a news story about an upcoming event, email jemma.walker@archant.co.uk or call 01603 772531
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