As a keen surfer teenager Holly Rumsby has experienced first hand the impact of coastal pollution.
So now the 16-year-old has decided take on board responsibilty for tackling the rubbish washing up on our shores.
Holly has teamed up with her friend Ellie McSparron to spearhead the Surfers Against Sewage Big Beach Spring Clean in Cromer on April 9.
The Sheringham High School student is hoping to recruit a team of more than 30 volunteers to take part.
North Norfolk Surf Lifesaving Club member Holly, from Bodham near Holt, has surfed since she was a child.
'I have been surfing most of my life, so the beach is really close to my heart,' said Holly
'Sadly, after a winter of storms our beaches need us again, which is why I am organising a beach clean for Surfers Against Sewage.
'I have participated in beach cleans before, but this is the first one I have taken responsibility for.'
She added: 'The clean-up will help marine life and boost tourism by making the beach a nicer place to be. Debris can be transported along the coastline so this will benefit other beaches as well.'
The Big Spring Beach Clean has help clear-up beaches nationwide and recycle more than 50,000 plastic bottles.
A record 946 Surfers Against Sewage beach cleans took place across the UK last year, mobilising 19,500 volunteers and removing 64 tonnes of marine litter from the coastline.
The Cromer beach clean will be taking place from 11am to 3pm.
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