It is a timeless, magical landscape immortalised by generations of artists.

And the scenes of natural beauty beloved by painters from the 19th century Norwich school right up to the present day draw 7.4 million visitors a year, contributing �469m to the local economy and supporting nearly 6,400 jobs.

Confirmation earlier this week that this precious canvas of the Broads – its emotion-laden skies, whispering reedbeds and verdant pastures – could soon be under threat from electricity pylons has drawn an incredulous response from everyone from tourism chiefs to local residents.

Harnessing all the fury and indignation, the EDP is today firing its own Broads-side shot at National Grid – leave our precious Broads alone.

In launching our Say No to Pylons campaign, we make it clear that we are all for progress and understand that the East Anglia One windfarm to be constructed off the Suffolk coast will bring huge economic benefits.

But we must not let the power come ashore on overhead lines through parts of the Waveney Valley, one of the southern Broads' precious jewels.

Adding giant metal structures to a tableau of such natural beauty would be like putting a moustache on the Mona Lisa.

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