The Duke of York visited the King's Lynn Innovation Centre to speak to budding entrepreneurs and get a taste of what the town has to offer in the world of business.
Prince Andrew was welcomed by Kevin Horne, chief executive of Norfolk and Waveney Enterprise Services (NWES) which runs the centre, and given a tour of the £6m building which opened last July. Mr Horne said he was contacted by the royal office asking for an invite to get more of an insight into the work of NWES.
He said: 'It is really exciting having him visit here, what it means for us is that we are getting known.
'King's Lynn gets a little bit missed out, we suffer from the misconception that we are all about vegetables. But with this visit we can get people talking and get the recognition.
'We are showing the talent of King's Lynn and to young people the quality of jobs in the area.' The centre is home to around 14 businesses which sees between 150 and 200 people benefitting from the latest technology, modern office space and a range of business skills workshops.
Some of those tenants had a chance to have a chat and share light-hearted jokes with Prince Andrew.
Jason Todd, of West Norfolk Electrical, said he spoke to the Duke about business networking, adding: 'I quite liked him he seems like a really nice guy.'
Rob Mason, of King's Lynn Website Design, said: 'We spoke about how we are doing a website for Sandringham Estate, he said it is great that they are using a local business which is a good point.
'NWES has been great for our business, we are well on our way to building 1,000 sites in King's Lynn and West Norfolk.
'It was exciting and a great privilege to discuss our business with his royal highness.'
April Davey, of Metcalfe Copeman and Pettefar, said she didn't get quite a warm response after revealing to Prince Andrew she was a solicitor: 'He just went 'oh my god' which was very funny.
'He spoke to someone about colour therapy and couldn't work out what it was, he said he would choose a weird colour to represent the strange workings of his mind.'
Mr Horne described the visit as a 'fantastic day' as the Duke was able to speak to every single person, adding: 'this will long live in the memory.'
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