A week-long campaign to target drivers who speed on Norfolk and Suffolk's roads starts next week - with police and fire officers warning that even keeping to the limit can be too fast.

Officers will be speaking with drivers during the campaign, aiming to highlight dangers of speeding and the consequences that driving above the limit can have through education and enforcement.

The crackdown, part of a Europe-wide campaign, coordinated by TISPOL, the European Traffic Police Network, begins on Monday and will run until Sunday, April 23.

There will be an increased amount of checks and enforcement across both counties.

Chief Inspector Kris Barnard, head of the Norfolk and Suffolk Roads Policing Unit, said: 'We work closely with our partners all-year round to target speeding drivers and these campaigns allow us to enforce the law while also raising awareness of the dangers and educating motorists.

'All too often officers have to deal with the results of drivers speeding, which can be devastating, with families and friends being left behind to pick up their lives after the event.

'Speed limits are in place for a reason – the limit is set at the maximum safe speed to travel on a particular stretch of road.

'Drivers shouldn't use these limits as targets; there are always other factors to consider including other road users, levels of traffic and weather conditions.

The faster you are travelling, the less time you have to react to the unexpected.'

Norfolk's chief fire officer David Ashworth, speaking on behalf of the Norfolk Casualty Reduction Partnership, said: 'Road incidents are the most common cause of death to our young people, with speed being a significant factor in many cases.

'As such, encouraging a reduction in speed to the conditions of the road and surrounding environment will help us all drive down the volume, severity and consequences.

'Remember, even driving within the speed limit in certain circumstances can be too fast.'

Drivers who are caught speeding during the campaign will be issued with a TOR (Traffic Offence Report) and face a fine, points on their licence or even court action.

Some drivers will be offered the chance to take part in a speed awareness course.