Shoppers in Norwich are being treated to an afternoon of festive fun and food as the Unthank Road Winter Fair gets under way.

Eastern Daily Press: Staff from Adnams with a treasure hunt for children at the Unthank Road Winter Fair. Photo: Proudly NorfolkStaff from Adnams with a treasure hunt for children at the Unthank Road Winter Fair. Photo: Proudly Norfolk (Image: Archant)

Arranged by Adnams, the fair runs from midday until 4pm along Unthank Road.

Various retailers, charities and suppliers are taking part in the event including Figbar, The Unthank Kitchen, Marie Curie, Blue Joanna, Break, Booja Booja, EACH, Clever and Keg and William and Florence.

Examples of some of the food and drink on offer includes cakes, mulled wine, jaffa cakes, brownies and sausage rolls from Figbar and breakfast baps from The Unthank Kitchen.

As well as this, visitors should expect Christmas gifts and a charity tombola raising money for local causes.

For the little ones there will also be a special appearance from Santa and a selection of activities they can undertake. such as a treasure hunt and word search.