Here are ten highlights from today's Latitude line-up.
1. Damon Albarn
Blur's leading man has been out on his own for some time but this is his first headlining set at Latitude. Expect some classics.
2. Royksopp & Robyn
For those more noughties than nineties, pop genius Robyn joins her Scandinavian playmates Royksopp on the BBC Radio 6 Music stage as an alternative to Albarn's headline set at the Obelisk Arena
3. Ghostpoet
Feted in the underground scene for some time and now making splashes in the mainstream, Ghostpoet will bring his London jazz vibe to the iArena this evening.
4. Josie Long
Warming up the comedy tent before headliner, Simon Amstell, Josie Long will be bringing her bookish mirth to the stage. Upbeat laughs and no cynicism in sight.
5. Tim Key
Appearing in the Theatre tent, Key has had a meteoric rise, culminating in his starring in the Alan Partridge movie, Alpha Papa. Askance poetry and dry wit are his thing.
6. Beardyman
A master of beatboxing and live looping technology, the London performer is on the Film and Music stage tonight.
7. Gavin Osborn
A whispering troubadour with an eye for whimsy, Osborn has previously appeared at the festival alongside Daniel Kitson. Tonight he flies solo in The Little House.
8. Wookie
Late nighters can enjoy the wee hours in the company of the DJ and producer in the Late Night iArena.
9. Cass McCombs
Now something of a veteran, McCombs came within a whisker of cracking the mainstream in 2011. Check him out at the iArena around lunchtime.
10. Tinariwen
Impossible to overlook live, Tinariwen's stone rock will be warming up the Obelisk Arena at lunch.
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