The boys are back in training, the friendlies are being played, excitement is growing, a new manager, some new players, a new season but how will it all unfold at Carrow Road... the home of the Canaries.
The supporters are among the most loyal and dedicated fans in the land who spend good money following Norwich City in good times and the not such happy days. One season they're up, the next they come down.
How will this season shape? Time will tell.
Of course the ground has changed and improved so much over the years. Supporters – most of them – sit in their seats nowadays only to rise when the winning goal hits the back of the net.
But it is the area around the stadium which is so completely different in the 21st century.
The Riverside HQ of world famous Boulton & Paul has gone, along with the railway works, to be replaced by the Riverside development with its restaurants and bars, cinema, bowling alley, swimming pool, shops and houses.
Take a look at this photograph sent to us by Eric Jarrold of Blofield which illustrates so well how this part of Norwich is almost unrecognisable.
Eric, a former messenger boy in Norwich during the 1942 Blitz, went on to be a leading member of the Royal Observer Corps who plotted the tracks of aircraft across Norfolk in the Cold War.
It was during a ROC visit to RAF Coltishall that they went into the department which stored photographs. 'They asked us if we wanted any as they were going to be destroyed and I picked this one as I have always been a fan of the Canaries,' said Eric.
'It was taken many years ago as it shows the Boulton & Paul factory and the full area of the railway and the original road going round the ground. Also the River End stand is still open-air viewing and the scoreboard is in the corner,' said Eric, a former accountant.
'My daughter Ann and I always stood there until they seated the stand, well before it was re-built. No Rouen Road in those days either,' said Eric, now aged 90, who was a Civil Defence messenger boy when Norwich was blitzed.
At the time he was a 15-year-old lad living at Knowsley Road in the city. No-one asked him how old he was when he signed up to serve King and country.
After one raid: 'One of the fire bombs went through the roof of our house and set light to a back bedroom where me and my brother kept a lot of our toys.'
His family had escaped and made it to the shelter beneath George White School playground.
And can you imagine this ever happening today?
While serving with the Air Training Corps at City of Norwich School, Eric was lucky enough to get not one but two flights in a Liberator while visiting the American air base at Hethel.
They made several visits to the base with the last one being in November of 1944 towards the end of the war.
'We made our way to the control tower when three or four of us slipped away and went to the operations room to see if any Liberators were flying that day, They said a B-24J No 0-085 was being test flown. We were introduced to the pilots and were issued with chest parachutes and told to wait outside the crew room,' said Eric.
They flew for about an air all around the city and county. Taking it in turns to sit in the co-pilot's seat, flying hands-on, with the pilot given them a running commentary.
And that's not all.
After lunch in the mess they were asked if they wanted to go ahead and were soon back in the air again after strapping on their parachutes.
'This time we covered a much larger area. From Cromer to Harwich. We couldn't fly over Great Yarmouth or Lowestoft as they were forbidden areas and aircraft were automatically fire upon,' said Eric.
To add to the excitement they also flew in formation with two P-51 Mustangs of the USAAF.
It was an extraordinary day for young Eric and his ATC pals.
'I have many happy memories of the time the Americans were in Norfolk and I can still remember them very clearly, even though it is now so long ago,' said Eric.
• Watch this space for more pictures from the air taking a bird's eye look at Norwich over the decades.
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