More than £100,000 has been raised for charity following the region's biggest locally run and organised cycle event, the Tour de Broads.
A total of 4,200 cyclists took to the roads on April 30 and again on August 20 for this year's events and organisers said they were 'thrilled' with the money raised and the number of entrants.
About a quarter of the cyclists travelled to Norfolk from further afield and incorporated the cycle event into part of a longer family holiday or minibreak.
Tour de Broads organiser Helen Rainbow said: 'We're lucky to live in such a beautiful part of the countryside and it's nice to know that our event is helping to boost local tourism.'
The Tour de Broads charity partners for this year are Macmillan Cancer Support, and four local charities: East Anglian Air Ambulance (EAAA), the Norfolk & Norwich Association for The Blind (NNAB), Nelson's Journey and Suffolk Wildlife Trust.
Two other charities that assisted and benefitted from the event were RNLI and SERV, the motorcycle blood service.
Helen Hancock from Macmillan Cancer Support said: 'We want to say a huge thank you to everyone who cycled and volunteered for Macmillan at Tour de Broads this year.
'Approximately 5,713 people are diagnosed with cancer in Norfolk every year, but with the money raised by our fantastic Team Macmillan cyclists, we will be able to reach and support more and more people.'
Sophie Berry, funding and marketing manager for Nelsons Journey said the event had not just provided an avenue to raise funds but also to raise awareness around the charity.
She said: 'Funds raised from this event will help us to continue providing support to Norfolk's bereaved children.'
Jeremy Goss, the head of NNAB fundraising said the Tour de Broads had been hugely beneficial to the sight loss community of Norfolk.
He said: 'The NNAB feel very lucky to have been included in such professional and prestigious Norfolk based cycling events.'
Holly Marshall, Norfolk Fundraising Manager at EAAA, said; 'This was such a fantastic event, where 20 cyclists took part for EAAA and managed to raise an amazing £6,000. We are so grateful to everyone that chose to cycle for us, their incredible efforts will help keep our helicopters in the sky.'
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