More than two dozen North Walsham shops have signed up to a bonus card scheme aimed at encouraging people to spend their money in the town.

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Cards are being distributed to 7,500 homes in and around North Walsham which shoppers can use to qualify for discounts or special offers in participating businesses.

The initiative is the idea of the North Norfolk Labour Party which says it is a “win-win” idea for businesses and the town.

“Times are tough. Local families face a big squeeze on their income as austerity bites. This is having a real impact on local shops and businesses in North Walsham,” said party representatives Stephen Burke and David Spencer.

But Mair Stockdale, chairman of North Walsham Chamber of Trade, said they had not been consulted about the scheme and she had doubts about its effectiveness.

An advertising agency had launched something similar a few years ago offering discounts to NHS staff.

“A lot of us in the town participated and it came to nothing – it was a waste of time,” she said.

However three of the 27 traders who have signed up for the bonus card project have welcomed the idea. “Anything to encourage people to shop in North Walsham has to be a good thing,” said Margaret Westgate, manageress of The Shoe Shop in the St Nicholas Court precinct.

“It’s a great initiative for the town and I hope it will persuade people not to jump in their cars and head for the shops in Norwich,” said Danny Doyle, owner of Computer Assist, on Norwich Road.

And Chris Bibbey, at Broads Cameras, on Vicarage Street, said: “I have no political affiliation but I think the Labour Party deserve a round of applause. They seem to be the only ones doing anything to help.”

17 comments

  • What a joke are the residents of North Walsham naive ? Labour have no idea of business acumen and this half baked scheme proves yet again they could not arrange a piddle in a brewery Will those partaking in the scheme now increase their prices to offset the so called discount? FREE PARKING IN TOWN is the way to attract customers

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    Claire Voyant

    Thursday, February 7, 2013

  • There is only thing the shoppers of North Walsham want, and that is the proposed out of town store on the marricks wire ropes site. Perhaps if the Labour party had some district councillors they might be able to help, but of course not one of our 48 councillors represents them.

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    "Bin here all me life"

    Wednesday, February 6, 2013

  • What a great idea the new shopping bonus card is for North Walsham but what a shame the chamber of trade have such a negative attitude! Come on chamber of trade, if we all pull together it can only be a good thing.

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    SS

    Saturday, February 9, 2013

  • Some things never cease to amuse me. One of these is the way petty business persons react to any suggestion that might improve their prospects. Here is a scheme designed to encourage the people of North Walsham to shop locally. How do these small shop keepers react? Like hysterical virgins clutching their petticoats and emitting a series of high pitched squeaks at the sight of a mouse. A shop that sells things that people want at a price they can afford will prosper. Are there not enough empty shops in our town?

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    sidevalve

    Friday, February 8, 2013

  • Maybe those organising the scheme may find a more receptive welcome a few miles down the road in Cromer. I know I'd welcome a scheme like this in our town.

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    Amy's Sweet Shop

    Saturday, February 9, 2013

  • At last someone is doing something positive to regenerate the town and benefit residents.At no cost to businesses, leaflets have been printed and distributed. What a negative attitude from the Chamber of Trade.

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    Jeanne Heal

    Wednesday, February 6, 2013

  • PS the Bonus Card scheme costs retailers nothing to participate so they can only win from any extra trade generated.

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    Stephen Burke

    Wednesday, February 6, 2013

  • What a great idea the new shopping bonus card is for North Walsham but what a shame the chamber of trade have such a negative attitude! Come on chamber of trade, if we all pull together it can only be a good thing.

    Report this comment

    SS

    Saturday, February 9, 2013

  • Your psychic abilities are weak mrs voyant. Not only were Labour the only party suggesting Lower car parking fees for residents, but many in the party are very successful business people. Of course, the do nothing approach from the Tories and lib Dems has done Walsham the world of good in recent years hasn't it?

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    Callum Ringer

    Thursday, February 7, 2013

  • Some things in life never cease to amuse me. The reaction of petty business persons to any hint of change or progress is one of them. Here is a scheme designed to persuade the people of North Walsham to shop locally. How does the petty business community react? Like ageing virgins at the sight of a mouse, they clutch at their petticoats and let out a series of piercing screams. Any shop that sells things that people want to buy at prices people want to pay will thrive despite any amount of competition. Proffer your discount card and shop locally. Then perhaps there will be less empty premises in our town.

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    sidevalve

    Thursday, February 7, 2013

  • Yes, this is a very different scheme. The card is going to 7,500 households in and around North Walsham - some 20,000 people. More can be done to encourage people to shop locally and help the town. Similar schemes are working well in parts of Norwich. Anyone wanting a North Walsham Bonus Card should call me on 01692 650816 or email sbburke@msn.com. Thanks

    Report this comment

    Stephen Burke

    Wednesday, February 6, 2013

  • I'm suprised by the comments of the chair of chamber of trade, she has her own business in NW and should welcome a scheme which will encourage trade to the town.I'm sure she was given the opportunity to join the scheme, nearly thirty retailers clearly do welcome the initiative. It begs the question why haven't the C of T done something sooner to bolster trade in the town? Good luck with the Bonus Card scheme, I'm sure it'll be a success. .

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    Shoppaholic

    Wednesday, February 6, 2013

  • Discounts to NHS staff is very different to discounts for 7500 residents!

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    Jeffrey Osborne

    Wednesday, February 6, 2013

  • dear me what kind of attitude is that from the chamber of trade what are they proposing they do

    Report this comment

    Double Bill

    Wednesday, February 6, 2013

  • oh dear claire ! in your criticism of labour you forget that it was the tories who increased car parking fees and are now making many north walsham car parks permit-only ! the lib dems sat on their hands when the fees were going up !

    Report this comment

    Double Bill

    Thursday, February 7, 2013

  • What a great idea the new shopping bonus card is for North Walsham but what a shame the chamber of trade have such a negative attitude! Come on chamber of trade, if we all pull together it can only be a good thing.

    Report this comment

    SS

    Saturday, February 9, 2013

  • Yes, this is a very different scheme. The card is going to 7,500 households in and around North Walsham - some 20,000 people. More can be done to encourage people to shop locally and help the town. Similar schemes are working well in parts of Norwich. Anyone wanting a North Walsham Bonus Card should call me on 01692 650816 or email sbburke@msn.com. Thanks

    Report this comment

    Stephen Burke

    Wednesday, February 6, 2013

The views expressed in the above comments do not necessarily reflect the views of this site

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