Another major superstore chain has set his sights on Norwich, with the promise of 250 jobs, after Morrisons revealed its plans to move into a site in the city.

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The firm hopes to move into a food store off Aylsham Road on the Goff Petroleum and former Hartwells garage site.

The news comes five days after Asda resubmitted plans for a £122m superstore at the former Bally Shoe factory site near Tuckswood, after the initial application was controversially rejected by councillors.

If a planning application is approved, it would be the supermarket giant’s third store in the city, with stores already built in the city centre and in Catton.

Plans have also been put forward for a shop in Fir Covert Road in Taverham, which are believed to be linked to Morrisons.

The supermarket giant said up to 250 jobs would be created, while Goff Petroleum will move the last of its activities at the site to Wymondham.

Mike van den Berg, Morrisons’ development executive, said: “Employing a local workforce that is reflective of the communities we serve has been an intrinsic part of Morrisons’ success story for many years.”

The site will still be owned by Goff Petroleum who will lease the store to the supermarket.

Managing Director Michael Goff, whose family has owned the land since 1880, said: “It is fairly obvious that a fuel distribution base is unsuitable for Aylsham Road.

“It was our intention to gradually move out because it is just socially bad to run that business out of what is a residential area.”

Goff Petroleum still has workshops at the site but they will be moved to the fuel company’s base on Stanfield Road in Wymondham.

It is understood that the fuel firm and Morrisons have been working on the plans for 12 months, and a planning application is expected in the near future.

But before building the supermarket, the fuel depot will have to be cleaned up.

Mr Goff said his firm was working with the council and the Environment Agency to make the site safe.

“There has to be a complete clear up of the site before work can begin,” he said. “Over the last five years we have carried out extensive environmental monitoring and testing.”

Goff Petroleum attempted to redevelop the area in 2007 with new homes and shops.

A planning application was approved by Norwich City Council, but the work did not get off the ground.

Mr Goff blamed the failure on the recession and said they had then been approached by a consultant acting for Morrisons about building a store on the site last year.

His family has had a fuel depot off Aylsham Road since the 1930’s and he is the fourth generation to run the company.

He said his family’s long-running link to the area, meant he was keen to see it developed well.

“I have a duty to the area that it is enhanced,” he said.

Morrisons wrote to city councillors this week inviting them to a public exhibition to view the plans.

•A public exhibition will be held at St Catherine’s Church in Aylsham Road on Thursday October 25 from midday to 6pm and Friday October 26 from 10am to 6.30pm.

What do you think of the plans? Vote online at www.eveningnews24.co.uk

26 comments

  • I agree with billythebookie this would be a far better idea to build this in Anglia Square and get rid of this eyesore once and for all!!

    Report this comment

    sr44

    Friday, October 19, 2012

  • Morrisons want to move into the City? There was me thinking that there was a humungous sized Morrisons at Carrow Road. All this time I have been shopping there and it was a figment of my imagination.

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    alecto

    Friday, October 19, 2012

  • Im not quite sure why people on here say morrisons is expensive, their wine selection is great, and very reasonably priced. They do a great real ground coffee for 1.99. and last week i purchased a turkey steak for 1.65,hardly expensive. They have many other reasonably priced items, some cheaper than Asda.It seems to me that sometimes the British expect to pay far too little for their food. No idea what they charge for junk food as i never buy it, Perhaps thats the problem with people they want to buy crisps, processed food etc, that kind of rubbish, and that is expensive, try buying proper food, you might be agreeably surprised.

    Report this comment

    june muskett

    Friday, October 19, 2012

  • June, did you sample some of their excellent wine choice before posting? or is there another explanation for the multiple comments?

    Report this comment

    Abraham

    Saturday, October 20, 2012

  • Im not quite sure why people on here say morrisons is expensive, their wine selection is great, and very reasonably priced. They do a great real ground coffee for 1.99. and last week i purchased a turkey steak for 1.65,hardly expensive. They have many other reasonably priced items, some cheaper than Asda.It seems to me that sometimes the British expect to pay far too little for their food. No idea what they charge for junk food as i never buy it, Perhaps thats the problem with people they want to buy crisps, processed food etc, that kind of rubbish, and that is expensive, try buying proper food, you might be agreeably surprised.

    Report this comment

    june muskett

    Friday, October 19, 2012

  • When ever I have been to Morrisons near Riverside the prices have been so expensive and over the top I wonder in awe why anyone shops there. You even have to check the BOGOF's, I have had two on one receipt where I was charged for both items, and this is not just an isolated incident, it happens again and again.

    Report this comment

    COLD

    Friday, October 19, 2012

  • Im not quite sure why people on here say morrisons is expensive, their wine selection is great, and very reasonably priced. They do a great real ground coffee for 1.99. and last week i purchased a turkey steak for 1.65,hardly expensive. They have many other reasonably priced items, some cheaper than Asda.It seems to me that sometimes the British expect to pay far too little for their food. No idea what they charge for junk food as i never buy it, Perhaps thats the problem with people they want to buy crisps, processed food etc, that kind of rubbish, and that is expensive, try buying proper food, you might be agreeably surprised.

    Report this comment

    june muskett

    Friday, October 19, 2012

  • Morrisons forget it if it anything like the one in Old Catton, it's always freezing cold, with little choice and so damned expensive.

    Report this comment

    Catton Man

    Friday, October 19, 2012

  • Im not quite sure why people on here say morrisons is expensive, their wine selection is great, and very reasonably priced. They do a great real ground coffee for 1.99. and last week i purchased a turkey steak for 1.65,hardly expensive. They have many other reasonably priced items, some cheaper than Asda.It seems to me that sometimes the British expect to pay far too little for their food. No idea what they charge for junk food as i never buy it, Perhaps thats the problem with people they want to buy crisps, processed food etc, that kind of rubbish, and that is expensive, try buying proper food, you might be agreeably surprised.

    Report this comment

    june muskett

    Friday, October 19, 2012

  • Good news. Morrisons are competitive and offer great choice, like the store in Old Catton.

    Report this comment

    Horatio

    Friday, October 19, 2012

  • I'm all for customer choice and progress but how much more food do these companies think this part of Norwich needs?!!?. Twenty years ago Aylsham Road had just the Co-op. Now it has Lidl, Tesco Express and (if approval goes ahead) Morrisons!!!. It's absurd considering the Tesco store is metres away from the proposed site. I'm all for anything that creates job opportunities but lets be sensible about this. All that will happen is that the people already working in the existing shops (and earning most likely the minimum wage) will be let go of, or, have their contracted hours reduced. The purported 250 jobs will be on a minimum hour basis to avoid the company having to pay for tea and lunch breaks and also on an 'as and when required' basis with no guarantee of hours each week. People only have so much money to spend on food. This site would be better used for housing.

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    Norwich Ade

    Friday, October 19, 2012

  • Great news,the area certainly needs a good face lift and jobs . Morrissons nicer class of supermarket than the rest do you not think !

    Report this comment

    PaulH

    Friday, October 19, 2012

  • Put lots of Solar Panels on the roof, Wind Turbines around the perimeter and plenty of bike racks--- then it might go through the planners first time !

    Report this comment

    Orson Carter

    Friday, October 19, 2012

  • Another giant sets its sights on Norwich? Has it forgotten it has a branch at Riverside?

    Report this comment

    alecto

    Friday, October 19, 2012

  • The planning application for a new Morrisons store on Alysham road would certainly improve what must be one of the ugliest and unsightly parts of Alysham road, This could only enhance a piece-meal tatty combination of industrial. warehouse, garage sites that exist on this road and not before time!!. It would be nice to see the new store built in a more tradional red brick and plant attractive trees. Only time will tell!!

    Report this comment

    wickobi

    Monday, October 22, 2012

  • If Morrison's model it on their newly-refurbished Diss store it will be a very welcome addition. The fresh food departments at Diss have been transformed and are even better than Waitrose in terms of choice, quality and presentation.

    Report this comment

    JCW

    Friday, October 19, 2012

  • Great News! Yes great news for Lidl's as one look at the prices in Morrison's and everyone will head just down the road to where the products are more reasonably priced.

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    John L Norton

    Friday, October 19, 2012

  • Cant see any problem with this. It gives people more choice and potentially more jobs become available. It also puts pressure on their competitors to be competitive.therefore keeping prices down. I have noticed in other towns and cities that they have allowed large supermarkets to be built almost next to each other which gives shoppers great choice.

    Report this comment

    Abraham

    Friday, October 19, 2012

  • Im not quite sure why people on here say morrisons is expensive, their wine selection is great, and very reasonably priced. They do a great real ground coffee for 1.99. and last week i purchased a turkey steak for 1.65,hardly expensive. They have many other reasonably priced items, some cheaper than Asda.It seems to me that sometimes the British expect to pay far too little for their food. No idea what they charge for junk food as i never buy it, Perhaps thats the problem with people they want to buy crisps, processed food etc, that kind of rubbish, and that is expensive, try buying proper food, you might be agreeably surprised.

    Report this comment

    june muskett

    Friday, October 19, 2012

  • Shall refarin from using EDP polls as they are mis used as 'public opinion' to back up planning applications that go against the initial brief. If people want to shop in supermarkets and nowhere else, then they will get what they ask for, a not so fine City.

    Report this comment

    ingo wagenknecht

    Friday, October 19, 2012

  • Wouldnt they be better of putting one in Magdalen street, say under the flyover

    Report this comment

    billythebookie

    Friday, October 19, 2012

  • My usual supermarket is Sainsbury's Queens Road, but if I happen to be near Riverside I shop at Morrisons instead. The odd item may be more expensive, but generally they are cheaper for every day items and there is a good choice. It's a nice store with helpful staff. I'm sure the residents of Aysham Road area would welcome a choice of supermarkets.

    Report this comment

    Carol Bolton

    Saturday, October 20, 2012

  • bend over backwards Abraham and vote as many times as you like, the EDP uses these polls to back up planning applications that are against the rules.

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    ingo wagenknecht

    Friday, October 19, 2012

  • I grew up off woodcock road, and now I dont even recognise that area. It does not need another supermarket there, there are loads already. Saying that though, if morrisons didnt try you know for sure tesco's would

    Report this comment

    markt74

    Friday, October 19, 2012

  • Homes before more supermarkets. A person can only buy so much so what goes in one companies till doesnt go in another.Unless of cousrse council want to fuel an obesity crisis!

    Report this comment

    jennifer jane

    Friday, October 19, 2012

  • June, wine and coffee may not actually be classified as junk food but neither are they something which is full of nutritional benefits, in fact in reality they are nothing more than legal highs. That said I find Morrisons ridiculously expensive when compared with the likes of Asda, Aldi, or Lidl and this is backed up on various price comparison sites.

    Report this comment

    John L Norton

    Saturday, October 20, 2012

The views expressed in the above comments do not necessarily reflect the views of this site

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