EDP Food and Drink Logo (Adnams)

A customer is given advice on various vaccum packed meats the counter at the Sheepdrove Organic Farm shop in Bristol. PRESS ASSOCIATION Photo. Picture date: Monday February, 11, 2013. British butchers are seeing a marked spike in trade as consumers turn their backs on imported and processed goods in light of the horse meat scandal, after finding horse meat in some burgers stocked by a number of UK supermarket chains including Tesco, Iceland and Lidl. Frozen foods firm Findus last week announced it had taken its beef lasagnes made by French food supplier Comigel off shelves after some were found to have up to 100% horse meat in them. See PA story CONSUMER Horsemeat Butchers. Photo credit should read: Ben Birchall/PA Wire

Four in ten believe they have eaten horse meat contaminated products, EDP24 survey reveals

Michael Allen
Friday, February 15, 2013
12.10 PM

Nearly half of Eastern Daily Press website readers have been put off buying supermarket meat [42.7%] as a result of the horse meat scandal, a survey has revealed, while just over half [50.6%] say they would now be more likely shop with independent local butchers.

We asked 1,000 www.edp24.co.uk readers, in association with usurv.com, for their views on the scandal.

We found that almost a third [27%] said the thought of inadvertently eating horse meat “sickened” them, with the rest saying they were either just not keen on the idea [36.4%] or even not bothered at all [36.6%]. While 43per cent of men said they were ‘not bothered’ about the prospect of eating horse meat, only 26 per cent of women felt the same.

Meanwhile, 39.5 per cent of people said they thought they had probably eaten a horse meat contaminated product, while 34.5 per cent said they had not. The remaining 26 per cent quarter said they didn’t know if they had eaten horse meat.

Overall, 62.3 per cent of respondents said they would be willing to pay more for their meat if it meant quality was guaranteed, while 37.7 per cent said they would not.