Delia Smith has called time on her television career and said programme makers were now sacrificing education for entertainment.

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The cook, who first appeared on television more than 40 years ago and has sold millions of cookbooks, said she will continue teaching people to cook using online lessons.

The joint majority shareholder at Norwich City FC told the Daily Telegraph: “This is the future for me and the population. It’s miles ahead. If you do a TV programme now, it’s got to entertain.

“When I started, there was further education in the BBC; now you have to entertain. You have someone telling me I haven’t got time to show this or I haven’t got time to show that.”

Ms Smith said she had turned down a recent approach from the BBC which marked “the end” of “Delia on the telly”.

Her lengthy career has seen her acquire the nickname “Saint Delia” for her reliable and easy-to-follow recipes that have proved a hit at dinner tables across the country.

Her cookery books - including Delia Smith’s Complete Cookery Course and How to Cheat at Cooking - have sold more than 20 million copies worldwide.

Such is her influence that supermarket bosses talk of “the Delia effect” when sales of products featured on her shows go through the roof.

She is credited with causing a national cranberry shortage in 1995 and transformed the fortunes of a small Lancashire firm when she described their omelette pan as a “little gem”, prompting sales to leap by thousands in the space of a few months.

16 comments

  • 'V' you should join the drivers in the White House Layby between 9.00am and 2.00pm and discuss what you think about them face to face....not on a online forum which most of them will never see.

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    greenmanwalking

    Tuesday, February 5, 2013

  • 'V' try the Gt Yarmouth Mercury website.

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    greenmanwalking

    Tuesday, February 5, 2013

  • I don't get it. She's quite entertaining after she's had a few, allegedly, per the infamous half time rant on the pitch all those years ago; unforgettable. Don't worry "V" you are in a queue and your comments will be released in a few days time when its safe, ie no one is any longer likely to read them. That seems to be the new process in force.

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    Police Commissioner ???

    Tuesday, February 5, 2013

  • You have had a good run Delia ...40 years ... It's a long time.... Sadly time changes EVERTHING .. That is a FACT. Thanks Delia ... Bless you little treasure ...

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    Lionel

    Tuesday, February 5, 2013

  • She's had a good run for her money and actually I always found her very "wooden".

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    samphirelover

    Tuesday, February 5, 2013

  • Perhaps the EDP should also call time on their "comments adjucator". Where is my comment about the dangerous driving by the lorries taking sugar beet to Cantley, and howe plod should be clamping down on them ?. As usual, not allowed to comment in case "archant" gets it in the neck.

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    "V"

    Tuesday, February 5, 2013

  • Well, at least she can now 'concentrate on the league'...

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    57charles

    Tuesday, February 5, 2013

  • Good for you Delia, for sticking to your principles - a rare quality these days!

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    julygirl

    Tuesday, February 5, 2013

  • "V", I`ve just been ethered for saying nice things about Delia! :-(

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    Mad Brewer

    Friday, February 8, 2013

  • Sorry "V", I tried to explain but got censored instead!

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    Police Commissioner ???

    Tuesday, February 5, 2013

  • V-can't say I have ever followed one driving dangerously and I feel sorry for anyone who has to negotiate the junction on the A47 which the beet lorries have to use-anywhere else but Norfolk and a big roundabout would have been built when the road was dualled . It is still puzzling me how a chiller lorry jack knifed in a 30 mph limit on gritted roads in Fleggburgh the other week-and where it was going-I don't think drivers of the larger lorries now permitted have a lot of fun on our rural roads. As for Delia she is right. She may have relied heavily on her unseen recipe developer and assistant and some of her recipes may have been M&S style bland but she taught skills and techniques which enabled people to cook independently of specific recipes and to choose ingredients. Too many tv cooks just show recipes in a travelogue or style guru setting, and many of their recipes use expensive ingredients.Or they are a bunch of blokes showing grandmothers how to suck eggs-eg weekend morning TV. Simon Hopkinson and Nigel Slater are always good, but they too are also obviously victims of the ADHD type of director.The whole of the BBC is affected by this moronic gimmicky approach to programming, whether it is Countryfile babbling nonsense to convince townies they are in touch with the countryside or Silent Witness trying to be Edge of Darkess with sixth form level media studies style camera tricks.

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    Daisy Roots

    Wednesday, February 6, 2013

  • WHAT A GODDESS I FIRST SAW HER ON LOOK EAST .A STAR WAS BORN. O.T.B.C.

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    yarco

    Tuesday, February 5, 2013

  • You have had a good run Delia ...40 years ... It's a long time.... Sadly time changes EVERTHING .. That is a FACT. Thanks Delia ... Bless you little treasure ...

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    Lionel

    Tuesday, February 5, 2013

  • This is tragic news. Delia is a national treasure. I'd far watch Delia's instructive show than be entertained by Nigella!

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    pig in trough

    Tuesday, February 5, 2013

  • You have had a good run Delia ...40 years ... It's a long time.... Sadly time changes EVERTHING .. That is a FACT. Thanks Delia ... Bless you little treasure ...

    Report this comment

    Lionel

    Tuesday, February 5, 2013

  • Such a shame. The world NEEDS a Delia. Queen Delia. Goddess Delia. Saint Delia. I guess I'll have to stick to the repeats then.

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    Lord Elf

    Tuesday, February 5, 2013

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