Sunday, December 23, 2012
IN a tucked-away street in Great Yarmouth, a new foodie concept has been quietly enticing inquisitive diners into re-discovering the taste of summer.
Through word of mouth and subtle advertising, customers have been pouring into Shhh, a “pop up” restaurant launched by the family team that runs the Barking Smack pub.
Pop up restaurants, which have been popular in the UK since the early 2000s, only open for a temporary period, often in unusual settings such as former factories.
Shhh opened on December 4 in a disused shop behind the pub and will serve until January 13.
The boutique eatery - thought to be the first of its kind in Yarmouth - was established by Mark Matlass, who has worked in the catering industry for more than 20 years and run pop up ventures in London and Norwich.
Working with his father in law to be Tony Christophi, who owns the Barking Smack, he helped relaunch the pub in June, establishing the popular Bullitt barbecue then struck upon the idea of setting up Shhh.
Mark said: “We have come in and tried to get the Barking Smack back on the map and it’s doing quite a good job.
“We had an old shop at the back of the premises and I thought it would be a good idea to open it for Christmas as a pop up. It’s not like other pop up restaurants, it’s very relaxed and easy going.
“But it’s mainly about the food.”
The locally sourced menu features mussels from Brancaster, fish landed in Caister and Norfolk turkey, as well as choose-your-own-weight steaks and Bullitt burgers, all cooked the Shhh way.
“We have built a charcoal oven in the kitchen so we have recreated the summer barbecue,” Mark said.
“The steaks have been really popular. We take a cover charge and then you chose as much or as little as you want, so if you’re a big steak eater you can have one for £20.
“But if you only like a thin sliver you can have one for £10, it’s really personal.”
“We’ve not had a complaint so far so people are really loving it,” he added.
Despite Shhh soon coming to a close Mark does not see it as the end of pop up dining in Yarmouth and hopes to turn its temporary premises into a permanent restaurant in the new year.
For more information about Shhh or to book a table, which is advised, visit www.guerrilladining.com