December 18 2014 Latest news:
Tuesday, December 18, 2012
The London 2012 Olympics has helped improve the nation’s reputation abroad, according to a study.
The event was well-organised, according to 64 per cent of the 8,000 adults surveyed from 11 key overseas economies.
The high profile Games showed the UK to be a confident and multi-ethnic society, more than half said.
Memories were still strong in the minds of adults who were interviewed from the key nations, including the USA, South Africa, Poland, Thailand, India, Brazil, China, Spain, Turkey, Russia and Saudi Arabia.
In total 44 per cent believed the Olympics had improved the UK’s influence over world affairs, while just three per cent felt it had reduced it.
A total of 36 per cent said the Olympics had made them more likely to visit the UK and 35 per cent felt the UK was a more tempting place to study or do business.
John Worne, from the British Council, said: “To know us is to love us and this year the UK has got everything right in turning some great national moments into global celebrations of excellence, ‘can do’ attitude and UK culture.
“The challenge now is to stay on top of the world in 2013.
“Without a huge global event like the Olympics next year, we need to keep on finding smart new ways to share our soft power assets: English, our education system, our vibrant arts scene and our entrepreneurial spirit to name but a few.”
VisitBritain chief executive Sandie Dawe said the hard work begins now that the global spotlight is no longer on Britain.
She said: “As things stand we are at the pinnacle of our profile overseas.
“These spectacular events created a once in a lifetime year for the British and a year in which our country has never looked so good to viewers around the world.”