Norwich City’s swoop for James Maddison was too tempting for Coventry City

16:59 02 February 2016

Coventry City

Coventry City's top brass could not turn down Norwich City's deadline night deal for James Maddison. Photo: Clint Hughes/PA Wire.

PA Wire

Norwich City’s deadline night swoop for James Maddison was too good for Coventry City’s top brass to turn down.

Maddison’s farewell

Absolutely delighted to have joined Norwich City football club as the next chapter in my career. This is a dream for me and I am looking forward to starting my journey with the Canaries. Lots to look forward to. As for the rest of the season I can promise I will give everything I have to help gain promotion for my hometown club Coventry City, a club that has made me the player and the person I am today. CCFC is a club close to my heart. But not just the club, the fans as well. I can’t thank you enough and hope to re-pay you with promotion this year. It’s been an honour to wear the ‘Sky Blue’ shirt of my own city and I will continue to wear it with pride. Source: @Madders_10

The Canaries completed an audacious move for the highly-rated teenage midfielder with minutes to spare ahead of Monday night’s transfer deadline for an undisclosed fee, understood to be £2.5m up front with a series of add-ons, if the rising star fulfils his potential at Carrow Road.

Sky Blues’ managing director Chris Anderson confirmed on Tuesday afternoon the League One promotion hopefuls have negotiated a sell-on clause and a number of add-ons based on Maddison’s success in Norfolk.

The 19-year-old immediately returned to his boyhood club on loan for the rest of this season after Norwich beat off competition from Premier League rivals Tottenham and Liverpool to clinch his signature.

“I think it’s important people understand that it’s never just about the cash up front for a player like James who is still developing and who will hopefully follow a trajectory that will be very successful,” Anderson told the Coventry Telegraph. “A selling club like us at the moment can stand to make significant amounts of money if James becomes the footballer we think he’s going to become.

“That’s money that doesn’t just come today; it’s significant money that will keep coming and will contribute to the health of the football club over the medium term because these things are structured to run over three, four, five years, by which time I know James will be an established Premier League footballer.”

Anderson believes Maddison can not only establish himself in the Premier League but one day represent England at senior level.

“It’s a very comprehensive deal that involves a number of elements,” he said. “There are certain guaranteed payments and then there are certain contingent payments to do with achievement. You can put them into three categories; individual achievements as a player at a certain level and certain things he does from appearances, goals, all that kind of stuff.

“There are team achievements so how well the club does in a division, winning trophies or finishing in a certain position and then there are international honours, winning England caps and winning things with England. So clubs can be quite creative and structure deals in such a way that you benefit both at the front end and back end.”


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