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Norwich City will not spend recklessly in January, pledges David McNally

Norwich City chief executive David McNally is predicting the Premier League will spend big in January. Picture: Matthew Usher.

Norwich City chief executive David McNally is predicting the Premier League will spend big in January. Picture: Matthew Usher.

Archant 2015

Norwich City chief executive David McNally insists the Canaries must not be ‘reckless’ in what he predicts will be a big-spending January transfer window for the Premier League.

City have already completed a permanent deal for Matt Jarvis, but McNally warns the huge sums on offer for clubs who stay up as part of the new broadcast deal next season is set to ramp up prices.

“I think there will be lots of eyebrow-raising deals done in January when fans in general will perhaps be surprised at the sums being paid for players but that just underlines what is at stake,” he said. “We have always made it clear we will spend what we can afford and we have a budget we will stick to. That has always been the case here. We will use our bank facilities as much as we can and I can promise we will be ambitious, as much as we can, but we won’t be reckless.

“The lure of the new money next year will put a lot of pressure in the market during January for clubs to invest further, but we are all competing within the same context, albeit not from a level playing field, when you look at the riches of some football clubs. But that was the same four years ago when we first came back into it and maybe even ten years ago.”

McNally made it clear Alex Neil is under no pressure to offload players to attract fresh blood.

“If anybody is close to Alex’s team and he intends to use them then I doubt they will be leaving the football club,” he said. “We are not under any pressure and Alex is under no pressure to offload players, however, if we bring in a few, let’s say two or three, that adds to the roster and probably takes you over 25 and you can only register 25 in a Premier League squad so, quite frankly, there might be some players who for themselves and their careers want to go elsewhere if they are not in the plans here.”

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