The disappointment was clear, fully understood only by Ipswich fans in much the same way as only a dog hears its master's whistle when it, too, can't keep hold of its lead.
'How awful! Oh no!' wailed BBC Radio Suffolk's Brenner Woolley as Timm Klose rose to head home a dramatic equaliser for City against Ipswich at Carrow Road on Sunday.
His counterpart here in Norfolk, Chris Goreham, has a few famous commentary moments – after Simeon Jackson's hat-trick goal against Derby in April 2011, or the same player's promotion clincher at Portsmouth a month later.
There are many from the world of sport... here's some of the best:
'They think it's all over - it is now' – Kenneth Wolstenholme as Geoff Hurst's hat-trick goal in the 1966 World Cup final made it England 4 Germany 2.
'Is Gascoigne going to have a crack? He is, you know… OH, I SAY! Brilliant!' – Barry Davis after Paul Gascoigne's FA Cup semi-final free-kick for Totenhamm against Arsenal in 1991
'Where oh where were the Germans? And frankly, who cares?' – Davis again as Britain scored a third goal to win hockey gold at the 1988 Seoul Olympics
'Lord Nelson! Lord Beaverbrook! Sir Winston Churchill! Sir Anthony Eden! Clement Attlee! Henry Cooper! Lady Diana! Maggie Thatcher – can you hear me? Maggie Thatcher! Your boys took one hell of a beating! Your boys took one hell of a beating!'– Bjorge Lillelien as Norway beat England 2-1 in a World Cup qualifier in September, 1981.
'We have done it,' – Jonathan Overend as Andy Murray became the first British man to win Wimbledon in 77 years in 2013.
'This game's had more twists in it than a rattlesnake with a hernia,' – the late, great darts commentator Sid Waddell.
'He knows he can hurt him now. Get in there Frank' – Harry Carpenter during the Frank Bruno v Mike Tyson fight in February 1989.
'And Glenn McGrath dismissed for two, just 98 runs short of his century,' – legendary cricket commentator, the late Richie Benaud.
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