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Bring the noise is the message from Norwich City’s top brass over Premier League relegation run-in

06:45 26 February 2016

Norwich City's support will play their part over the Premier League run-in. Picture: Paul Chesterton/Focus Images

Norwich City's support will play their part over the Premier League run-in. Picture: Paul Chesterton/Focus Images

©Focus Images Limited www.focus-images.co.uk +447814 482222

‘Let’s turn up the volume’ is the message from Norwich City’s top brass.

Chief executive David McNally admitted this week the Canaries would welcome any ideas from supporters to whip up the Carrow Road atmosphere for the crucial Premier League survival run-in.

Joint majority shareholder Delia Smith famously rallied the troopson the pitch 11 years ago this weekend against Manchester City, and McNally wants to create a raucous din for the final six home league games.

“I think everybody accepts we would like the atmosphere to be better at Carrow Road. It has certainly been better in previous seasons,” he said. “I know the fans need the players to do something so they can bounce off them and vice versa. Leicester introduced clap banners and they have them every game. If you are doing well they are the reason you are doing well and the opposite is true if you lose a game. Neither is true. It is not about the gimmick. If supporters have suggestions for improving the atmosphere then we are all ears.”

McNally, speaking to the Little Yellow Bird podcast, insists the club understand the importance of the fans, both home and away, and the financial cost of following the Canaries.

“I think our ticketing strategy is okay,” he said. “We have a real challenge here in attracting younger supporters because they have been starved while we have had season ticket waiting lists without the ability to sell to really younger fans. I feel sorry for that group between 18 and 21 because often you will have had your ticket paid by parents or guardians and then you go into work or college and it is over to you. I can’t promise any brand new scheme but we understand it is a challenge.

“We are also big supporters of the away support initiative in the Premier League. We have provided seven so far, with the upcoming game at Swansea costing us about £70,000.”

59 comments

  • .....Bottom right corner...one row back...It's my Grandfather with my Dad behind him.....This family has been following Norwich City for a very long time!......We didn't come in on the last boat!.....

    Report this comment

    Stew Pydsodd

    Friday, February 26, 2016

  • Why don't the 'top brass' set an example? Pathetic

    Report this comment

    A fine city

    Friday, February 26, 2016

  • Until the Bod take a realistic business view, expand the ground with the cantilever over the Main Stand, we are faced with the restricted capacity & the problems that it causes.. As for lack of noise, it is because most fans are sitting nervously hoping for the best but fearing the worst because of the poor performances & the uncanny ability to snatch a defeat or a draw from a situation that should, & if managed properly, would be a win The cause of that lies at the door of the Bod & AN, poor signings, coming too late...Dawson from Hull & Westwood from Sheff Weds were 2 we should have signed last Summer, together with getting a way to Hooper effective rather than pander to Grabban Also, if AN were to manage, plan & communicate at the time we score rather than the group hug, we might be able to hang on to leads....he talks so much about the importance of the first goal in PL games but has failed twice to exploit a 2 goal lead, I've had enough of him...he should act & react as a game develops & circumstances change.....and stop saying sort of in interviews, it's poor communication from a manager out of his depth(but he was cheap & wouldn't rock the boat so fitted the bill)

    Report this comment

    never mind the danger

    Friday, February 26, 2016

  • Yeah I can see Brewer - central with the dark tie on, one row from the front. Seriously Stew, they're all gone now unless they were tinies. Evocative picture and quite sad in some ways.

    Report this comment

    el dingo

    Friday, February 26, 2016

  • …..Can you spot anyone you know?…..

    img019

    Report this comment

    Stew Pydsodd

    Friday, February 26, 2016

  • …..What is the point of turning away OAPs at their concessionary rates, to make more room for kids paying even less? ….doesn't make economic sense!….If dad had enough interest in his son or daughter, he would have them out on a sports field and playing something to burn off energy, and give them a more positive interest instead of opting for the lazy way out!…and subjecting them to the foul language of the aged twenty somethings...exceptions of course!…..

    Report this comment

    Stew Pydsodd

    Friday, February 26, 2016

  • Pointless trying to attract a younger noisier crowd, there are no tickets for them to buy. Expand the ground asap

    Report this comment

    DaveG

    Friday, February 26, 2016

  • Oh and whoever said Selhurst Park is $h*te they are right. Terrible place in every way.

    Report this comment

    el dingo

    Friday, February 26, 2016

  • Bicester missed your comment. Good one:-)

    Report this comment

    el dingo

    Friday, February 26, 2016

  • If Mrs Dingo thought I had just three pints before a game she'd call the doctor. And there's nothing wrong with flat caps - ask me or the two gents in the pic on top of this article, who seem to have been rather over-exposed lately:-)

    Report this comment

    el dingo

    Friday, February 26, 2016

  • I have a really good feeling about tomorrow. I have had flu all week but will drag myself to the match and apologies if I pass it on to any of you.

    Report this comment

    OTFBC

    Friday, February 26, 2016

  • It is so obvious mr Mc 2nd tier on the city stand as most of your fans keep saying. Mind you the same fans call for Ryan Bennett to play and the club seem to take as much notice of that one

    Report this comment

    Bicester canary

    Friday, February 26, 2016

  • …..Kids and concessions do not have to pay the same rate as the mid lifers ...If the mid-lifers feel they are getting value for their money for their £500+ Season ticket ..((£26+ per game) then Bravo!….I think they are being robbed!….The concessions (paying £ 20+), are probably feeling robbed too!….There are many other ways of wasting money on the occasion of a home match than pouring it down the drain...Getting a live stream on the net is far more comfortable, and a lot cheaper!...and you can do all the shouting and swearing you feel like with selected company!….and you can see ALL that happens on the pitch...the best bits are repeated within seconds for another look!….we are now living in technological age , and you don't have to be living in space to see what's going on up there!….a few of the narrow minded vegetables that Carrow Road plays host to should bear that in mind, before they push out 'misleading' garbage!…..

    Report this comment

    Stew Pydsodd

    Friday, February 26, 2016

  • Thanks Canterbury now the missus knows it is not compulsory for me to have 3 pints before the game she will cut my allowance as for having tea on the table ready for when I get home ..................................

    Report this comment

    Bicester canary

    Friday, February 26, 2016

  • Ricky, yoo hoo ! Who said banning oldies? My point is that 65+ and 75+ get cheap tickets and offer little to the overall atmosphere . . . you're right about Goodison though. Leicester however has a brilliant away section atmosphere, well it did, let's see tomorrow !

    Report this comment

    Ole Tommy Buster Custard

    Friday, February 26, 2016

  • Agree one hundred percent with Canterbury Tales comment on the foul chanting of some supporters. Yes tannoy announcements should be made but there are a great many stewards who can make some fans aware that their behaviour is unacceptable and if they continue they will have to leave. Like the car seat belt law, no one liked it to start with, but over time it feels normal. If the way forward is attracting young supporters who will become the life blood of the club, then lets not subject them to this type of climate.

    Report this comment

    61canarie

    Friday, February 26, 2016

  • I've long since given up taking Ole Tom's rantings on this seriously. He's so inconsistent and seems to change with the wind. The stuff about banning oldies is so ridiculous it barely warrants mention. My view is that ground expansion is long overdue . Those who harp on about the magic of old grounds clearly have not been lately to the away section at Goodison Pk or Selhurst Pk, to name but two. But, I'm afraid I'm realistic enough to know that this board have nailed their ambition colours firmly to the mast with their activities (or not) in financing team strengthening. So their continued sitting on hands as regards improving CR comes as little surprise to me.

    Report this comment

    Rick

    Friday, February 26, 2016

  • Bring back standing? What are the supporters in the Barclays LT or the away supporters doing? Sitting on stilts? Should we also insist supporters wear flat caps and drink 3 pints of beer before the game? And make sure their lasses back home have their tea on the table when they get home?

    Report this comment

    Canterbury Tales

    Friday, February 26, 2016

  • OK, so in all seriousness how do we improve the atmosphere? Comments about the players needing to perform to get the crowd going is valid, but irrelevant to DMcN's piece. Are clappers or equivalent the answer? Vuvuzela's? Canned applause being pumped through the tannoy system? Nitrous oxide being fed to the River End sleepers? Reduce the away allocation to allow a second Barclay to encompass in the visiting fans? Have selected 'movers and shakers' days? An amnesty on season ticket holders and let fans have a free for all to sit anywhere? It works in 1p5wich ;-) Hold all home games at Wembley? Come to the ground wanting the home team to win perhaps? Oh, I just don't know . . . . . still, I'm looking forward to Chelsea. Night games are the best. Oh wait, arrange train delays on Abellio Greater Anglia services ! Good one !

    Report this comment

    Ole Tommy Buster Custard

    Friday, February 26, 2016

  • New president of F.I.F.A.-Old Tommy Custard voted in on the strength of his campaign of euthanasia for old football supporters. Flights to Switzerland being arranged from Norwich International Airport. No free tickets for flight.

    Report this comment

    61canarie

    Friday, February 26, 2016

  • Who's goodie ? (◔‸◔ ) Bring back standing. Now there's a thought. Not in the City stand of course!

    Report this comment

    Ole Tommy Buster Custard

    Friday, February 26, 2016

  • Nice one goodie.

    Report this comment

    bluelight

    Friday, February 26, 2016

  • Huge Hairy - there'd be a bundle to get back in the LB if they did - me included!

    Report this comment

    el dingo

    Friday, February 26, 2016

  • Tommy darling it's too late to retract it now. If you really do get a freebie for taking youngsters to matches I don't mind - no problem with that at all and long may it continue. I just don't see how that would work for away games though. Oh well, give 'em a big shout for me and the rest of the paying customers tomorrow.

    Report this comment

    el dingo

    Friday, February 26, 2016

  • goldie, so where do you stand on the issue of a 65 year old being on the season ticket waiting list but has never attended a game at Carrow Road? Deserving of a concession? You do clearly. P.S. I think I can just about think for myself . . . . ⒴⒠⒫, ⒤ ⒯⒣⒤⒩⒦ ⒤ ⒞⒜⒩. ⒯⒣⒜⒩⒦⒮ ⒜⒩⒴⒲⒜⒴ !

    Report this comment

    Ole Tommy Buster Custard

    Friday, February 26, 2016

  • Only one way to improve the atmosphere......BRING BACK STANDING.

    Report this comment

    Huge Hairy Canary

    Friday, February 26, 2016

  • DaveT I alluded to the same thing earlier. Shades of dark coloured shirts and marching men. I'm only just 58 and I'd better hope I can continue to climb the Barclay stairs unassisted:-) If it really helped youngsters get a break I would actually pay full rate at 65. No-one's ever given me anything for nothing so I genuinely wouldn't mind. But to attack lifelong fans for reaching the OAP years is a bit much in my book and smacks of, er, well, a bit of the old Oswald Moseley stuff.

    Report this comment

    el dingo

    Friday, February 26, 2016

  • imac . . . . ᴵ ᵈᵒᶰ'ᵗ ʳᵉᵃˡˡʸ ᵍᵉᵗ ᶠʳᵉᵉ ᵗᶤᶜᵏᵉᵗˢ ᵇᵘᵗ ᵏᵉᵉᵖ ᵗʰᵃᵗ ᵗᵒ ʸᵒᵘʳˢᵉˡᶠ ! ﴾͡๏̯͡๏﴿ O'RLY?

    Report this comment

    Ole Tommy Buster Custard

    Friday, February 26, 2016

  • Spot on slimw. The ground needs improving. Small changes would help. Why not a play back big screen as at AV or WH? It could go in front of the hotel which was a daft idea to build in the first place and showed lack of club ambition. Delia wants it as a family club. Time to make an announcement at the beginnings of games that foul chants and abusive language is not acceptable. Probably not make much of a difference but at least it states the culture of our club. Help to set an example and standard to other football clubs? I can think of no other sport or popular entertainment where management condones such language. Time to get it out of football?

    Report this comment

    Canterbury Tales

    Friday, February 26, 2016

  • I have also noticed that a big percentage of fans now miss part of the game looking at their mobile phones, no wonder the crowd are quieter now,( mustn't miss whats going on on Facebook )

    Report this comment

    goldie

    Friday, February 26, 2016

  • Getting worried now. As a 66 yr old upper N&P season ticket holder, I am obviously considered an encumberance to the young getting a ticket. Should I be expecting an escort to the station next home game. A nice little ride in a cattle car with no return ticket

    Report this comment

    Dave T

    Friday, February 26, 2016

  • Ole Tommy Buster Custard. Thats what the oldens deserve after pouring money into the club for year after year come rain come shine. If and when you reach the age to have a concessions ticket I expect you will turn it down and pay the ticket price that those who have not supported for 50 years. that will be a NO then.

    Report this comment

    goldie

    Friday, February 26, 2016

  • Manager just plays them in the wrong position Look RM out hes had his day Klose Ryan Bennett Brady midfield with Olson Tettey Wisdom or Jarvis Hoolahan

    Report this comment

    johnty

    Friday, February 26, 2016

  • Ole Tommy , just when I was tolerating you , the comment about cheap tickets for 65 ± 75 years old has arisen , talking about two faced , what about your freebies , does that count you have not added to city,s coffers , cheering for free is ok but cheap tickets for the elderly is not . When I have my op hopefully next year I will get back to CR and I will fall in that age group of 65 plus I will give you a shout to see if you can hear me. If we are down you will have to pay full price and i will be laughing all the way to the burger bar Have a nice day

    Report this comment

    iMac

    Friday, February 26, 2016

  • Fingers crossed we stay up this season, get the riches on offer and then plan for a 40,000 stadium, which would make us more attractive for international under 21 matches on a regular basis, etc. Short term, Mr McNally, how about enforcing the ground regulation regarding "away" supporters in home areas? The ineptness of the stewards this season in sorting this out in the Jarrold Stand is beyond belief. Whether we have played Stoke, Palace or a more fancied team we are seeing people jumping about like idiots celebrating the away team pushing our team deeper into the relegation mire while they antagonise the home supporters all around them. The stewards do nothing about it. Under such circumstances you will struggle to up the atmosphere.

    Report this comment

    NorwichAbs

    Friday, February 26, 2016

  • Could the club set up a kind of bursary fund, with players and other richer members of the community contributing, to help people on low incomes access games? A bursary season ticket system funded in this way would extend access.

    Report this comment

    Surrey Canary

    Friday, February 26, 2016

  • Some excellent posts on her today. I am especially pleasde to see many more calling for expansion of Carrow Road. I have written about his many times and it is imperative. Indeed unless the Board grasp the nettle and get on with it, they will be denying the next generation the chance to attend games. If they cannot get tickets they will be lost and the future of the club will at best be stagnatet, at worst it will decline. Trevor Keith has also mentioned an aspect of ground expansion which I have blogged about before; namely that modern building techniques would enable the City Stand to be redeveloped without having to jeopardise existing seating. That was I seem to recall was Mr Bowkett's last excuse and one of a series we have been heard over the years. Much as I respect Delia and husband for all they have done for Norwich City, I cannot help but be critical of the Board as a whole for not exercising proper business acumen. To go forward any business must invest in all aspects, quality staff, equipment, facilities. It has to be an holistic approach. The Board seems to take a very selective view and that simply is not good enough. Carrow Road is cramped, some sightless are very poor and as for the pathetic scoreboards.......say no more! It certainly isn't PL quality.

    Report this comment

    malaga flier

    Friday, February 26, 2016

  • Time to roll Delia out for another... LETSBEAVINGYA!!

    Report this comment

    outbacker

    Friday, February 26, 2016

  • slimw: excellent post. I'll only add that you can generally yell what you think in the UB (positive or negative) without too much recrimination. It's like a rehab centre for reformed "Ultras" and that's probably why I love it.

    Report this comment

    el dingo

    Friday, February 26, 2016

  • Jorobit is right once the team sheet is announced with Martin at RB Brady at LB and Bennet not even on the bench it does deflate you somewhat. Tommy is right we do need to get more youngsters here but where are we going to put them on the roof, until we expand the city stand it will stay the same. The club said last time two years in the Prem and they would expand well it never happened and it will be a long time before it does. The Barclay always has been the vocal area of carrow road even when there was not an upper and the river end was open but in those days it was all standing and mainly a male dominated crowd. Delia introduced kids for a quid and bring your mums along and now we have a more sedate family crowd. You only have look at grounds like Old Trafford nothing like the atmosphere there used to be. And TK is right when he says he gets glared at for making noise I have had the same thing, some supporters think old boys like us should be seen and not heard. Well I was vociferous all those years ago in the Barclay and as far as I am concerned nothing has changed except I am now in my 60's instead of my 20's. So come on AN set your team up right with round pegs in round holes and a 100% workrate and you will hear the crowd generate the noise you require. OTBC

    Report this comment

    slimw

    Friday, February 26, 2016

  • Expand the stadium like you promised 10 years ago. Look like a league 1 outfit on telly..that terrible stand with cramped dug outs..far from premiership quality.

    Report this comment

    AC Canary

    Friday, February 26, 2016

  • Now that point Tommy we are totally agreed on. I could think of nothing worse either. If I wanted to be in the City Stand I would be but believe me I don't. The idea of some of that lot in the Barclay amuses me a bit actually. We do NOT need to relocate the stadium. And well said TK.

    Report this comment

    el dingo

    Friday, February 26, 2016

  • ~~~…..SO lets get this straight from the beginning!...There are some who are fanatics...will see no wrong with anything that is offered by Manager and co, and will give him their abnormal backing come what may!….There are some who who have a milder interest... purchase a Season and turn up hoping for an enjoyable game1...there are others who are happier to watch on TV from the comfort of their Armchair or maybe the pub!...There are some..maybe the majority who don't give a damn!….One thing that is not helping the cause of the screwballs is the comments by a nut case..OTBC!….GET MY POINT ANYONE?…..

    Report this comment

    Stew Pydsodd

    Friday, February 26, 2016

  • I applaud you TK for your comments. You are correct. We both are IMO. But please, no relocation of stadium. Expand on what we have. I couldn't think of anything worse than 25,000 regulars clamouring for a new position in a new ground. Everyone being separated. City stand regulars in with The Barclay. THAT would completely ruin the atmosphere.

    Report this comment

    Ole Tommy Buster Custard

    Friday, February 26, 2016

  • Tommy, you are coming from the wrong end of this argument, the fact is, with all the TV money, the club is not actually strapped for cash, we are in the top half of the Premiership, price wise, so the call should be to lower all ticket costs so that the lower paid working man can afford a ticket. Likewise, we should have increased capacity at least two seasons back and this could be done without closing any part of the existing stadium off by simply building a canti-lever stand over that miniscule main stand. What makes me laugh about your noise statement is the fact that every time I shout out encouragement to the team, a number of young supporters turn around and glare in what looks like disapprovement. Mind you, when I played and managed, the team could always clearly get my message and for me, this is one of the problems with our current captain but that is another story.

    Report this comment

    TrevorKeith

    Friday, February 26, 2016

  • Not my point dingo, it's come from the top. Younger supporters are being starved . . . . but by whom? The CEO won't say it but we all know what he means. Where's the kids for a quid scheme gone? Exactly the point. Cutty . . . . it's more of the positive away fans we need. They're the ones creating the atmosphere. Look at the NCFC website, their facebook page, their twitter account. Look at the images. The majority from AWAY games where there is an atmosphere.

    Report this comment

    Ole Tommy Buster Custard

    Friday, February 26, 2016

  • Tommy okay you have a point - where do you think we went when we were younger? Yes, the LB. When it's going well the interchange between the LB and the Snakepit is good to this day. But don't think there's no atmosphere in the UB - we're older, wiser, more cynical but it's a wonderful place to watch the game and at my age I wouldn't be anywhere else. Some folks around me I've known for more years than I care to remember and the banter is generally first class. So why should I feel like a pariah when I hit 65? it won't happen mate. Young fans are the future agreed, but until we build more seats I do not see how to easily accommodate them. The Jarrold and City stands contribute little vocally and the River End is often the same but you cannot turn someone who wants to support their team into an "Ultra" if they just want to watch the match in their own way.

    Report this comment

    el dingo

    Friday, February 26, 2016

  • You're a strange little person custard. On the one hand you berate some of us poor ole boys for not going to a game and then complain when the more able ole timers do go. Blarst jist yew 'member we fort them there Jarmans fer yew young 'uns.

    Report this comment

    cutty

    Friday, February 26, 2016

  • Golf, I wouldn't want abusive fans, who would. I regularly bring youngsters to the ground as part of my role. And dingo, there's nothing wrong with the club having a hard core band of Ultra's. You want atmosphere, they're the group who'll bring it, not the all seating, Upper tier fans there for an easy view. You can't deny the pocket of Lower Barclay 'boys and girls' are the beating heart of match days. Can you?

    Report this comment

    Ole Tommy Buster Custard

    Friday, February 26, 2016

  • Difficult to cheer when your team are throwing away 2-goal leads. The team needs leadership on the pitch, we can't do that from the stands. Does Ole Tommy want snake pit abusive language all round the ground? Those of us bringing youngsters don't.

    Report this comment

    GolfingCanary

    Friday, February 26, 2016

  • And most oldies would pay full whack rather than miss out anyway! According to Tommy I'm an official liability in eight years - some of my mates in less. We still shout. When there's something to shout about. And never boo either - don't believe in it, never have. I think Tommy is trying to create his own breed of super-supporter, an idea akin to a line of thinking quite popular in 1930s Europe.

    Report this comment

    el dingo

    Friday, February 26, 2016

  • Give the fans something to shout about and they will. It's not just winning that gets a crowd vocal it's about seeing their players giving 100% effort from start to finish, it's about them seeing passion, pride, determination, guts and honesty. Get the team to live up to the expectations of the fans and they will raise the roof every time.

    Report this comment

    Mr. Grouchy

    Friday, February 26, 2016

  • You could take away all the concessions and most of the "old folks" would still go anyway - and who has the right to stop them? - Not the CEO, not you Tommy and certainly not me. You can't throw a football supporter on an imaginary scrapheap cos he or she doesn't make enough noise any more!!! That's a 1930s European political idea and a pretty repulsive one at that. Building say 5,000 more seats and giving priority to u-21s would be fine - I understand the business logic of it all, it's just the morality I question. It must be a common problem for all clubs with an ST waiting list like ours. It's a good problem to have but while there isn't the will to establish us in the PL increasing capacity is a gamble. Another opportunity for a good dither at top level. And dither is what they do best.

    Report this comment

    el dingo

    Friday, February 26, 2016

  • I thought you WERE the CEO.

    Report this comment

    el dingo

    Friday, February 26, 2016

  • SO my point has been echoed by the CEO; we have far too many ageing +65's and +75's on a cheap ticket that offer little when it comes to noise and atmosphere. ⊂•⊃_⊂•⊃That's a fact . . . . it seems. It's the 18-21's that are the future and old grandps is blocking their path in becoming a real fan. ⊂•⊃_⊂•⊃Ramp up the prices to equal out the costs for everyone I say. Why have concessions in the first place. It makes little business sense.⊂•⊃_⊂•⊃

    Report this comment

    Ole Tommy Buster Custard

    Friday, February 26, 2016

  • If Mr McNally wants the noise levels upped then tell his team ( via AN) to cut out the 50 yd back passes. In fact play like Leicester:- forward and fast. That is how they have been successful alongside a settled team. Football is a simple game really. If you shoot correctly from anywhere you stand a good chance of scoring. How many games this season have we had 1, 2 or just 3 shots on target? I'm just hoping AN has been playing Leicester DVDs this week showing our guys how their guys are so good. Could just be a good game tomorrow.

    Report this comment

    Bogaz John

    Friday, February 26, 2016

  • Bring on the Championship is my message---fed up with us in the Prem;--we will never be good enough until we have a massive sort out.

    Report this comment

    superfan59

    Friday, February 26, 2016

  • Bring the performance is the message to the top brass from the supporters.

    Report this comment

    Quitefrank

    Friday, February 26, 2016

  • I think the match day atmosphere becomes a lot more muted after 2 PM when the team sheet is announced. My spirits certainly sink when I look at it and see the usual out of position players being yet again played out of position! I know we're all armchair managers, but some things are so blatantly in need of changing its just frustrating. Long term though, for this club to continue attracting younger vociferous fans, it has to expand the ground as the big season ticket holding contingent, great as it is, is ageing, and restricting chances of obtaining a match day ticket for youngsters. If you are a youngster and can only watch from the outside, then they might as well be a big club follower, and see your team on TV regularly...........that would be the way they would look at it.

    Report this comment

    JOROBIT

    Friday, February 26, 2016

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