The ‘Norwich City way’ under Neil Adams excites chairman Alan Bowkett

The new Norwich City manager Neil Adams with and chairman Alan Bowkett (right). Picture: Denise Bradley The new Norwich City manager Neil Adams with and chairman Alan Bowkett (right). Picture: Denise Bradley

Sunday, May 25, 2014
6:00 AM

Chairman Alan Bowkett believes Neil Adams is the ideal man to deliver the ‘Norwich City way’ next season.

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After grumbles over results, performances, approach and ultimately relegation last season under Adams’ managerial predecessor Chris Hughton, Bowkett is confident the Canaries’ new appointment is about more than a different face in permanent charge at Carrow Road.

“I think the set-up here, the way we’re going to play and with Neil, we will be able to attract the right people who want to play for Norwich City and play the Norwich City way,” said Bowkett. “The philosophy is quite important, in that the board have reassessed where we are. We’ve had four very successful years and we’ve had a very bad year this year.

“Some lessons to learn are that we probably brought in too many new players who didn’t have Premier League experience – although they had very good individual talents. I have to say we probably played not to lose, rather than to play to win.

“Going forward we want people to put a team out that has a flexible style in terms of different tactics but plays to win.

“We want to play a passing game. There will be times and it will be appropriate, when you’re under the cosh against Chelsea, you want 10 men behind the ball. But there will be other times when, for example in the Premier League, you go to Hull and play for 64 minutes against 10 men, and you wouldn’t know how to open a can of tuna, let alone their defence. And that is not tolerable.

“We have to play an entertaining, passing game. We have to be able to attack at pace, possibly sometimes on the counter-attack. We have to be able to change tactics within the game, and we have to be able to entertain.

“But above all, I want to win. I don’t come to football to think, oh, that was a nice goalless draw.

“Winning 4-3 one week and losing 4-3 the next week is not going to be acceptable. But we have a quality team that can really play attacking football against any Championship side.”

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68 comments

  • Special guest, local Squire and retired thespian, Sir Jeckyll Truss.

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    Mad Brewer

    Monday, May 26, 2014

  • UK entry a choux-in.

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    Mad Brewer

    Monday, May 26, 2014

  • Thinking of `scrummy` things of a bucolic nature - The Eurovision Scone Contest is being staged at Waxham Barn on Midsummer Day. Host; Graham Norton-Subcourse. Of course.

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    Mad Brewer

    Monday, May 26, 2014

  • Fegeleh, the lot. Already.

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    Mad Brewer

    Monday, May 26, 2014

  • Timbo. 4 attempts to reply. 3 edits. No even marginally risqué content. All bolloxed by Archie.

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    Mad Brewer

    Monday, May 26, 2014

  • Good to hear Timbo. I am sure the Glaziers get very good tax write-offs in the US due to all the money they have put into Man U., and under U.S. tax laws can even write off travel to the games to manage their business. A good owner doing the best for their club will mean managing the finances in a way that allows him or her to put the most in and get the most benefit out. I bet the Man C owners paid the fair play violation fine becasue it made more financial sense in terms of meeting their overall targets than compliance.

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    MichiganCanary

    Monday, May 26, 2014

  • Good luck with your "new owner" idea Lincs. Coming from Manchester where there is less sensitivity about club ownership, I entirely agree with you. The sooner we get a wealthy benefactor in, the better. Prepare for an onslaught from the "Little Norwichers" who want us to remain a quaint rural backwater club raising money through Delia's cookery book sales + flogging homemade scrummy jam sandwiches with lashings of ginger beer @ the village fete. " Oo-Arr we be a family club an' right proud of it"... I believe we even employed a country vicar as our manager @ one time ( the Venerable Chris Hughton I think he was called) but for some reason he seems to have disappeared recently......?

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    Timbo

    Monday, May 26, 2014

  • No double meaning intended Brew. I honestly thought it meant "bird" in Yiddish ! Now I know there's a wider meaning I may incorporate it into my Yiddish dictionary more often !

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    Timbo

    Monday, May 26, 2014

  • Time for the board to stop the inane self-serving chatter and to start looking for new squad members and signing them before other Championship hopefuls snap them up! Cut the cr@p, roll up the sleeves and get down to the nitty gritty of securing promotion.

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    la barbe

    Monday, May 26, 2014

  • Faygelah, Timbo. That`s a clever way of getting a forbidden word past the Fegelehs @ Ar-chant! Shalom. To Cecil, well done. You recognised self deprecation. Progress. Next up, a sense of humour implant for you.

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    Mad Brewer

    Monday, May 26, 2014

  • Steely Dan, after 2 years of Can't Buy a Thrill, it's now Countdown to Ecstasy and a new season ahead. As an exile in Brussels, I'm a 5-10 game a season supporter now although last season saw less games than any since my first in '72. Hoping for a pre-season tour in France as suggested by the club. Still have good memories of the ones in Netherlands and Belgium.

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    DJ_FRAMBOISE

    Monday, May 26, 2014

  • Just sent a considered response agreeing with Michigan. It has got the "...may be a delay, no need to resubmit" notification. It will of course never be seen.

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    Lincs Canary

    Monday, May 26, 2014

  • Totally agree Michigan. I too want Adams to do well but what happens if he does? Back in the PL our outlay on players, both regards transfer fees and wages, will be restricted to tv money and other knock ons that come with promotion. That money is available to all PL clubs so with nothing being added by the board we are immediately right in there again with the strugglers. So the hope is we can establish ourselves doing it the "Norwich Way". Like Swansea or Palace. Again though the board is talking, not walking. After more dithering before appointing Adams time is now being eaten up recruiting the men to make up this new football board. A top notch Technical director and Recruitment manager should not be too hard to find if the pay is right. Crucially they need to be in place before all the potential transfer targets have gone elsewhere. Finally, if we do get back in the PL I would like to see new owners who can afford to compete.

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    Lincs Canary

    Monday, May 26, 2014

  • As a long standing (long suffering recently?) NCFC supporter, I really want Neil Adams to do well and NCFC to bounce straight back to the EPL, but the more of these articles I see from the board, the lower my confidence in them gets, and it has been very low for a long time. Listening to the board is like listening to leaders in many of the failed American corporations in the recent recession - full of "what they want to happen", but virtually no "how it is going to happen", and obviously "no clue how to make it happen". A good manager may get us good short term results, but the current board do not appear able to build on success or sustain it longer term. Let's hope NA gets us to the top of the Championship quickly, so a new owner and board comes in to buy NCFC in order to create longer term success.

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    MichiganCanary

    Monday, May 26, 2014

  • While I wish NA well, look at the teams who got promoted this year. All had experienced managers. Derby County have an ex England manager. But of course our board know better don't they?

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    suffolkcanary

    Sunday, May 25, 2014

  • Tristen while I respect your views there are a sizeable number of NCFC fans who are against this appointment. I support the team but do not agree with the decisions of the board. If negativity is wanting something better for the club than mid table Championship with a novice manager then I am guilty of that. It was blind support of Hughton by naïve fans who thought the board knew best that got us in this mess. We all want success for the club but the proof will be results. I'd be delighted to be proved wrong but the old maxim buy cheap buy twice comes to mind.

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    suffolkcanary

    Sunday, May 25, 2014

  • "The Norwich Way"????? - this sounds like an amateur "rebranding" of a failing product. I do not care for it. I would rather the bull shine stopped and words finished. Action on the pitch is what is essential. Please stop Russell Martin, Bassong or whoever draws the dressing room short straw and gets the weekly chore of having to talk to the press. BUT, more importantly , keep Bowkett locked in a darkened room away from being in front of a camera or a microphone.

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    Brycland

    Sunday, May 25, 2014

  • Just to continue in this positive vibe, Rotherham have had a new stadium built since we last played them. With a capacity of 12000 it's quite a bit bigger than a garden shed and anther one for travelling fans to tick off!

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    Green man

    Sunday, May 25, 2014

  • Mad, your likening yourself to a pile of manure is both honest and fitting.

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    Cecil

    Sunday, May 25, 2014

  • Yes Green Man, the board have screwed up big time...however, Adams was the right choice and at last I believe they have got the appointment right. Whats been done has been done and unfortunately we cannot reverse their poor decisions, however, the negativity must stop. We should all look forward to a World Cup in the knowledge that when this is finished, the lads will be back training and only some 4 weeks away from the start of the season! We need to hit the ground running, players, fans and board. Any negativity or disparity and the ship could well sink.

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    Tristen Watson

    Sunday, May 25, 2014

  • I think almost everybody, Tristen, respects and supports Neil Adams. The problem is the board of directors who are at best indecisive and at worst self seeking turncoats.

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    Green man

    Sunday, May 25, 2014

  • Adams will build a young, exciting and hard-working team worthy of the shirt and after being dished out the c**p we have for the last 2 years, I personally have that great feeling again for what the future holds - not something I've felt since our Lambert era.

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    Tristen Watson

    Sunday, May 25, 2014

  • The negativity here is unbelievable guys! This guy has stepped into the ring, declared his total commitment and loyalty to a club that he loves and will see us good. What he did with the youth team is an unbelievable achievement and he deserves his chance. If you are not going to stand by this man and give him your 110% support then a) you are no proper fan and b) I can't wait Adams to take us up and rub 'egg in your face'. This guy will get the kids more involved and personally, seeing the Murphys come through with Cameron McGeehan and Morris would make me extremely proud to see 'Norwich-blood' players taking to Carrow Road and giving their all. I don't think a big-name manager would have given those boys a chance.

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    Tristen Watson

    Sunday, May 25, 2014

  • An excited Bowkett would not be a pretty sight! As others have said, why did it take so long to decide that other candidates were either insufficiently interested or not fully conversant enough with the "Norwich City Way"? If Neil Adams had been been appointed a week earlier it would have shown a board capable of decisive action and the sense of disappointment that many felt wouldn't have been so strong. Anyway, Good Luck Neil! I think you're going to need it!

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    Green man

    Sunday, May 25, 2014

  • Free The Barking One!! Archanters are Fascists!!

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    Mad Brewer

    Sunday, May 25, 2014

  • The Board is excited about the future doing things the Norwich City Way! Collectively they certainly have a nerve and making such declarations 3 weeks after relegation from Nirvana, the Holy Grail certainly hits a nerve with me at least. It took Lambert 2 years to build a Premier League team and the Board 3 years to throw it away with a mixture of dithering policy, bad management choices, inane player signings and an overall lack of energy and acumen for the game. The current Board has had its day and has sunk to a moribund mediocrity. You almost get a sense they are relieved to be back in the land of mediocrity. A no name manager, sell of the better players and settle into where we really belong. I am bemused by what has happened and how it has happened. No gnashing of teeth, or falling on your sword. Just we'll now do it the NCWay. What for goodness sake were we doing the last 3 years and how over the next 3 years do we recoup the $300m that should have been coming our way. I say there is only one reason Crystal Palace, Hull City, WBA, Sunderland etc get to stay up and we don't. Each of their Boards showed an enthusiasm and appetite for the game. Ours did not and accordingly they should be gone damn spot, replaced. I'm bereft because I love my Canaries. I sense our board enjoy their financial security above all else. Priorities??

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    Pritch

    Sunday, May 25, 2014

  • I'll bet the Yarmouth Bloater nips into Greggs when no-one's looking Brewer. In other news, I notice our esteemed leader his most holy + invisible Popiness is ruffling a few Faygelah feathers amongst your boys during his visit to Palestine. Oi Vey Maria !

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    Timbo

    Sunday, May 25, 2014

  • It worked for Michael Caine, Cecil. Perhaps he has something you don`t? It can`t be money, so.... it must be personality. When I had that eye condition, girls gathered round this lucky old Brewer - just like flies round a pile of manure.

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    Mad Brewer

    Sunday, May 25, 2014

  • There is no "Norwich City way" unless it is trying to make a silk purse from a sow's ear. And even though the club is debt free for the first time since my support began in '58, our owners do not have the means to compete at PL level (or even Champ level). Last season we had the PL's 4th lowest wage bill and nearly matched that with league position. Check the leagues and it tells you money spent on players wages roughly correlates to league position. Man C spent most and were top. The PL top six, shuffled a bit, reflect outlay on wages. Those clubs all have mega rich backers and millions in tv money. Starved of that finance we are left debating how best to make the silk purse.

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    Lincs Canary

    Sunday, May 25, 2014

  • DJ Framboise I like your attitude on things. I think you should attend one of our little gatherings at a local hostelry of our choosing (not yet chosen). Also good to see a KatyLied has emerged in deference to my band. Whilst attending a few hostelries in France I notice that they tend to play classic British rock as a backdrop. I heard the entire Supertramp 'Crime of the Century' album in La Capsule at Lille. In another bar they were playing Pink Floyd 'Welcome to the machine' Queen's 'I'm in love with my car' and then Quo's 'Your in the army now'. Blaffen would like that.

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    Steely Dan

    Sunday, May 25, 2014

  • Ah yes. From from the man who predicted we would finish last season in "mid table medicority"!

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    malaga flier

    Sunday, May 25, 2014

  • Yes, what we REALLY want is owners like Man Utd, borrow money against the security of the club, don't put a penny of their own money in and don't give the manager the money he needs to compete.

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    PaulWho

    Sunday, May 25, 2014

  • Apparently BS is allowed but the full version isn't. I refer to the stuff that comes out of a male cows ar$e or our chairmans mouth as appropriate

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    DJ_FRAMBOISE

    Sunday, May 25, 2014

  • Having worked in a major US corporation and consulted in another, the "Norwich City Way" sounds exactly the type of BS that frustrated me during my professional career. Hire overpaid external consultants to define how the company should do things, spend months of time and then roll out to the overworked minions on the coalface. All Bolloxxxx. The basics sound good though - play decent attacking football and win. If only it was that easy. I do still think NA will do well and support the appointment. We need a couple of pivotal signings to give the squad a lift-off after last seasons depressions. OTBC

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    DJ_FRAMBOISE

    Sunday, May 25, 2014

  • What exactly is " The City way " ? To employ a substandard manager who creates a substandard team which nose dives out of the Premiership? Without a whimper or even the vestige of a fight. NA I wish you well and hope that you can revive the City. You have a board with little ambition ,so just by being in the top ten of the Championship will satisfy them. The supporters have bigger ambitions. Try to please them.

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    stormy

    Sunday, May 25, 2014

  • Agree Suffolk. If we're not in the top six after 10-12 games this will start to look like the wrong appointment.

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    Cecil

    Sunday, May 25, 2014

  • There is a major spin offensive from the NCFC board to try to justify this appointment. As a NCFC supporter I wish NA all the best but this decision smacks of Little Norwich. It worries me that if after 10-12 games we are struggling that another Hughton scenario will play out as the board seek to justify their decision. It's early days but the lack of ambition at Carrow Rd is deeply worrying. Hughton was terrible but the board appointed him, kept him on then didn't buy players in the transfer window we badly needed. They are as much to blame as Hughton for our relegation.

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    suffolkcanary

    Sunday, May 25, 2014

  • It sounds as if Bowkett wanted to sack Hughton after the Hull game but was thwarted by other Board members. Mad, I have blepharitis. I have never considered the possibility that it enhanced my chances with the ladies. Seems unlikely I must say.

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    Cecil

    Sunday, May 25, 2014

  • Wac, ol` pal, Buckett is a buII$h!t*er, revisionist, dissembler and any other word that has connections with l!ar. Not to mention being a self-serving, smug, bloated lotus eater. He may as well eat the things; he`d never manage the position.

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    Mad Brewer

    Sunday, May 25, 2014

  • Timbo, I doubt Hyacinth would lower himself to a grotesquerie like Gregg`s. `Pierre`s Patisserie` is more to his taste. You have to keep up appearances, you know... No mid-table `mangeure` for this meaty man of means. PS:-Hot off the Press (for el dingo):- Mattias is to be Technical Director, assisted by any one of a number of presentable young ladies, sufficiently petite to squeeze in his Tardis. Where are you Matt?? Do you only post during `working` hours? ;-)

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    Mad Brewer

    Sunday, May 25, 2014

  • Hopefully by the next AGM all the discontent will be a thing of the past and we're all happy clappy. Funny but I find that unlikely. What would be good would be a Huckerby style marquee signing. OTBC

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    DJ_FRAMBOISE

    Sunday, May 25, 2014

  • These are pointless empty words. What did he think was going to happen after the Hull debacle, that Hughton was suddenly going to become adequate? It is bad enough that the board dithered while we fell into the Championship without reading this rubbish wriiten as if Bucket was a bystander. If Norwich City was any other business, the Directors would face negligence charges for leaving Hughton in place after November.

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    waclor

    Sunday, May 25, 2014

  • I'll vote for you Slovenia. By the look of Bowkett the main place he "worships" is Greggs pasty shop....

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    Timbo

    Sunday, May 25, 2014

  • funny how the Board now has great hindsight when they could have listen to the prophet from Slovenia to know all that would come to pass. I will be submitting my nomination for Chairman of the Board at the next AGM

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    Canaryinslovenia

    Sunday, May 25, 2014

  • spot on Trevorkeith that would also give us a goal difference of 0 ,and we would see some entertaining games. can't wait to see what happens next ,who will go and who we sign

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    iMac

    Sunday, May 25, 2014

  • i read in the daily mirror last week that culverhouse has now got the sack at villa.what do you think guys.? should we get him back to help adams?

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    bluelight

    Sunday, May 25, 2014

  • Please let the technical director be an outside appointment.

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    el dingo

    Sunday, May 25, 2014

  • I always said that I would give Hughton until Christmas before judging him, but that Hull game seriously tested that. We set up with 4 central midfielders and it was awful. Why, if that game raised such concerns, did it take so long for the board to act when things were clearly not getting any better? We were always putting so much pressure on our home games, because our away form was so terrible.

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    Preston Canary

    Sunday, May 25, 2014

  • Who was that `barb` intended for, Trevor Sad?

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    Mad Brewer

    Sunday, May 25, 2014

  • Correct, LincsCan. 19W, 0D, 19L. 133F - 133A. 57 points. Such fun that would be!! A cert for The Guinness Book of Records.

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    Mad Brewer

    Sunday, May 25, 2014

  • Constructive,even destructive criticism I can handle but posts by someone trying to audition for a job as scriptwriter to the stars is waring thin.Give it a rest old pal.

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    Trevor Sadd

    Sunday, May 25, 2014

  • I hear Neil has just landed @ Florida Airport clutching 2 black bin-bags full of DVDs. He'll study them whilst he's on holiday to see where we need to strengthen. Then come the 1st week of August....when all the decent players have been snapped up by other clubs.....we'll sign someone....perhaps....

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    Timbo

    Sunday, May 25, 2014

  • el dingo, from what I`ve seen of the rank plebs, most need no further swelling. As evidenced by the best-selling size of RvW Replica shirt; XXXXXL. Young Winkel could live in one of them!

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    Mad Brewer

    Sunday, May 25, 2014

  • Lincs Canary

    Sunday, May 25, 2014

  • I for one would have settled for winning our home games 4 - 3 and then losing the away games 3 -4 as that would have given us 47 points last season and seen us safe plus we would have enjoyed plenty of goal for to boot.

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    TrevorKeith

    Sunday, May 25, 2014

  • I am well up for swelling the ranks of the plebs in November too, kristafa.

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    el dingo

    Sunday, May 25, 2014

  • I retract my last comment about Hyacinth. It should have read "Dissembling revisionist". La barbe, interesting "rabbit\headlights" comment. I sometimes wonder whether Neil has the condition "blepharitis" - inflammation of the eyelid(s). I`ve had it, and it does have that effect. More famously, Maurice Micklewhite had the condition which he claims, in his autobigraphy, gave him an "come hither\vulnerable" look irresistible to the ladies, and was a factor in his being cast as "Alfie". Top tenuous, what? ;-)

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    Mad Brewer

    Sunday, May 25, 2014

  • NA looks like a rabbit caught in the headlights. I hope that the proposed football sub-committee will do the PR and media work and let him just get on with the coaching and running of the first team squad. Too much exposure to the press would be a strain for him by the look of things and would be an unnecessary distraction.

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    la barbe

    Sunday, May 25, 2014

  • Well said Brew - if our performance away to Hull was intolerable, why didn't Hyacinth and the board get rid of Hughton then. Hardly hindsight when you knew what it was like at the beginning of last season.

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    VictorM

    Sunday, May 25, 2014

  • In principle a management team sounds like a good idea but I can see how this might have been off pitting to some potential "traditional" managers who like to be King Of The Castle.

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    cutty

    Sunday, May 25, 2014

  • Agree with other posts about Bowkett mentioning the Hull game , strange bcos I believe that game was back on Aug 24 ? ... you have to laugh or u would cry ! ...to think he told us at shareholders meeting that we would finish mid table and be congratulating ourselves at this years AGM ! ! ... I will be waiting for you in Nov Mr Bucket.

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    Kristafa

    Sunday, May 25, 2014

  • Good point Lincs Head of Recruitment will be a good indicator of City's ambitions. As for the Technical chappy I guess there will be some case for an internal appointment or at least someone well known to NA to avoid internal conflict. With DM heading up this management team he's putting his head on the block so he must have bags of confidence in NA. All very interesting!

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    cutty

    Sunday, May 25, 2014

  • PS. Revisionist dissembler.

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    Mad Brewer

    Sunday, May 25, 2014

  • Hear! Hear! Swiss. Pity Hyacinth Bowkett didn`t pipe up a bit earlier, specially since he`s now elected to open a can of fish about the Hull game. Why did you wait so long, HB? As for Adams - please try not to be too impatient with him. That`s how you drove Lambert away.... BTW, are you still targeting `mid-table mediocrity`?

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    Mad Brewer

    Sunday, May 25, 2014

  • According to McN the players coming in will be identified by the new Head of (player) Recruitment. I think that appointment will tell us a lot about how to manage our expectations.

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    Lincs Canary

    Sunday, May 25, 2014

  • The talk is good. Alan Bowket is saying exactly what we all thought about last season, it is unfortunate that he let it go on so long. Here's hoping that this talk will be walked as I got rather fed up of the bullish words and poor delivery last season.

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    Swiss Canary

    Sunday, May 25, 2014

  • If the club's new "football board" can deliver the style of play Mr Bowkett describes I look forward to us playing like Brazil. Is that how Needham Market play?

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    Lincs Canary

    Sunday, May 25, 2014

  • I am still confused why this decision to give the job to Neil Adams took so long and why they said no one else was available in jan ? but good luck to him and really hope this isn't the old Norwich way of doing it on the cheap !

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    nelly

    Sunday, May 25, 2014

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