Norwich City boss Chris Hughton believes the scrap to cash in on the Premier League’s multi-billion pound new television rights deal will not make his task any easier this season.

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The Canaries’ prize for survival is a share of the estimated £3bn windfall from the league’s fresh three-year domestic contract which starts in 2013. City earned £45.6m in broadcast payments from their first campaign back in the Premier League, but under the latest inflated deal even the club who finishes bottom of the table is set to earn more in broadcast revenue than champions Manchester City banked for winning the title – £60.6m.

Sky and BT won the rights for the new packages after a fierce bidding war that saw the Premier League secure a £1.25bn increase on their existing deal which expires at the end of this season. Hughton is well aware of the huge sums at stake, but the Norwich manager insists the finances will take care of themselves if his squad do the business on the pitch.

“The facts with the television money are there for everyone to see, which is why the Championship will be such a competitive league this year,” he said. “It is why the three clubs who went down will also do everything they can to come back up straight away. The finances next season are there for all to see.

“It is just one added pressure to take on board. The biggest pressure is what you put on yourself. This is a club which has worked hard to stay in the Premier League and the pressure is to ensure you keep the team here. It has had a wonderful last three years after a difficult period. There was no doubt it was a good place to be when I came here in the summer. It felt very much like a club on the up when I joined.

“We just have to make sure we do the hard work to maintain that now.”

Hughton, speaking to Talksport, is keen for City to build on an encouraging upturn in form after the latest 1-0 Premier League win over Stoke.

“We’re on a good run at the moment. It was a really good win. When you see them at close quarters and look at the quality they have in the team they are a very stable Premier League side,” he said. “In that last period with a side like Stoke you know what they are trying to do. It is difficult to stop it. The delivery can come from the goalkeeper, from the centre halves. You just have to be in the right places at the right time.

“The games come thick and fast. The thing is we know where we are. Every game is a big game, a tough game. To get something we have to playing at the level of performance that certainly we have done of late. Sometimes what happens when you get a poor performance, and we had a couple when we conceded four and five, there has to be a conscious decision to do something, but it is about trying to get that balance and also having that ability to get some goals.”

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30 comments

  • Hi Crab, yes, I had mailed the club last week and they said all sold out... I can get from Dubai to Norwich in 8 hours but I can't get into Carrow Road for such a big game. I guess that is the price of success. I bet if I called portaloo road they would say 'how many tickets do you want' ? OTBC

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    Dubai Canary

    Wednesday, November 7, 2012

  • My feelings exactly DocOhNo, increasing the supply of money but not the supply of players means more to the already highly paid and their agents unless they introduce a salary cap to ensure that the rest of the money is invested properly, or at least not pinched by the Glazer family and other rouge owners.

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    Swiss Canary

    Tuesday, November 6, 2012

  • Cashing in on the riches is one thing, but, City should be grateful for 25,000 loyal supporters who get behind the team though tick and thin. I have been a die-hard supporter for over 40 years, but I live overseas and I am lucky if I get the chance to attend one game a season ! I will be in Norwich on 17 Nov and would love to see the City v Man Utd game. Unfortunately, it is probably the most awaited fixture of the season and tickets are like rockinghorse poo ! If anyone can help me obtain a ticket for this one, I would be eternally grateful ! I bet tickets are not so hard to get at Portaloo road these days... DC

    Report this comment

    Dubai Canary

    Tuesday, November 6, 2012

  • Good point DocOhNo - only for £10m you'd probably get the entire Scotland Squad and still have change.

    Report this comment

    Mikey B

    Tuesday, November 6, 2012

  • The game is on the telly Dubai, so a good pub will show it live.

    Report this comment

    Soglio Star

    Tuesday, November 6, 2012

  • Have you checked with the club, Dubai - they might welcome you as a special visitor as you're coming such a great distance - or perhaps one of the players might do so. It must be worth a try! David Lee always seems to be able to get tickets, asnd traning ground passes - and all sorts of other goodies - when he visits from Hong Kong.

    Report this comment

    The Crab

    Wednesday, November 7, 2012

  • The fans and the atmosphere that they create is what football is about and there are plenty of them out there supporting a rich diversity of clubs. Just because this new deal is happening does not mean the death of football. I can only speak for myself, but I usually don't bother watching the Champions league. The times when I do is usually because Barcelona are playing and it is worth watching because of Messi. I don't really care about Man City V Ajax tonight. Even worse is the Europa league. That is a complete waste of time. I guess what I am saying is that there will come a point where fans will have to be heard. As for everyone being owned by rich boy owners, we aren't and we are not the only ones who are not. I am proud of our club and I still feel that it is our club. Having more money won't change it, but it will allow us to invest in the stadium and to pay off our debts. Don't forget, we were warned about how close we came to going into administration.

    Report this comment

    Preston Canary

    Tuesday, November 6, 2012

  • This windfall sounds great but surely if every other PL club gets the extra money it's a recipe for player inflation. I still remember London in the 80's when everyone was so chuffed their house was increasing in value by £10,000 a minute, ignoring the fact that they would have to pay out the same huge amount if they wanted to move. Could this lead to a £10 million fee for Jason Scotland?

    Report this comment

    DocOhNo

    Tuesday, November 6, 2012

  • Hi Crab, yes, I had mailed the club last week and they said all sold out... I can get from Dubai to Norwich in 8 hours but I can't get into Carrow Road for such a big game. I guess that is the price of success. I bet if I called portaloo road they would say 'how many tickets do you want' ? OTBC

    Report this comment

    Dubai Canary

    Wednesday, November 7, 2012

  • ..or that the Meditation Guru is experiencing bad karama due to a flat chakra.

    Report this comment

    Swiss Canary

    Wednesday, November 7, 2012

  • You can`t trust Error 503. Take it for granted and your message could just disappear forever. I think it`s another guise of the Moderators. A huge, malevolent Cyborg with "503" emblazoned on its forehead, LED eyes blazing with robotic malevolence. I like those flat chakras, with lime pickle. Not sure I could manage 7, though. Also not sure about karamas. Lamb or chicken?

    Report this comment

    Mad Brewer

    Wednesday, November 7, 2012

  • Have you checked with the club, Dubai - they might welcome you as a special visitor as you're coming such a great distance - or perhaps one of the players might do so. It must be worth a try! David Lee always seems to be able to get tickets, asnd traning ground passes - and all sorts of other goodies - when he visits from Hong Kong.

    Report this comment

    The Crab

    Wednesday, November 7, 2012

  • Frankly I think its a disaster for football, I seem to recall that under the new deal the bottom club in the Prem will earn nearly as much TV money as the other 72 league clubs combined. I reckon within 5 years we will only have the Prem and maybe the Championship left as competitive pro leagues. I hope I'm wrong. Or maybe they will use all the extra income to reduce ticket prices for fans, ha ha.

    Report this comment

    SussexYellow

    Tuesday, November 6, 2012

  • The local team here has a clubhouse and the beer`s only (!) £2.50 a pint. Also the players play `cos they like to and do not take the p**s like the Professional Prima Donnas do. `A World Recession` and footballers wallow in wealth? Obscene!

    Report this comment

    Mad Brewer

    Tuesday, November 6, 2012

  • 1p5wich would probably pay you to take them, DC. They have "Izal" printed in the corner. Rarely get a clean sheet......

    Report this comment

    Mad Brewer

    Wednesday, November 7, 2012

  • Sky tv is to blame for this, trying to buy a monopoly on sport viewing, Football sold out and this is sad, its just making the void between leagues harder to bridge its great that we have made it back to the prem as i doubt we would ever have if we left it a few more years. fans will soon be completely irrelevant to the club and all prem clubs will just be super rich kid owners playing multi £billion top trumps!

    Report this comment

    MBA Marine

    Tuesday, November 6, 2012

  • I wonder if the players are as concerned about their supporters, as they ponder their riches? Unlikely. It`s all a bit daft really. We geriatric supporters should grow up, maybe? Stop living through this vicarious channel. Many of the young fans were born old. They won`t get any better as they mature to puerility! And the replica shirt sizes burgeon into middle-age tents. It`s only a game, shaped to make money.

    Report this comment

    Mad Brewer

    Tuesday, November 6, 2012

  • Error 503.... close down the page and re open again. Your post will be there just Once!

    Report this comment

    baguio

    Wednesday, November 7, 2012

  • Norwich should watch their goal difference, it is the 3rd worst in the Prem.

    Report this comment

    paddycanary

    Tuesday, November 6, 2012

  • Ethered. Try again !.. I've never heard Man Ure called the "rouges" before Swiss. How very cosmopolitan of you ! Does anyone remember when that mega-rich buisnessman took over at the Binners + they were waving banknotes @ opposing fans? What happened to the cash? I think we should be told !

    Report this comment

    Timbo

    Tuesday, November 6, 2012

  • Frankly I think its a disaster for football, I seem to recall that under the new deal the bottom club in the Prem will earn nearly as much TV money as the other 72 league clubs combined. I reckon within 5 years we will only have the Prem and maybe the Championship left as competitive pro leagues. I hope I'm wrong. Or maybe they will use all the extra income to reduce ticket prices for fans, ha ha.

    Report this comment

    SussexYellow

    Tuesday, November 6, 2012

  • The fans and the atmosphere that they create is what football is about and there are plenty of them out there supporting a rich diversity of clubs. Just because this new deal is happening does not mean the death of football. I can only speak for myself, but I usually don't bother watching the Champions league. The times when I do is usually because Barcelona are playing and it is worth watching because of Messi. I don't really care about Man City V Ajax tonight. Even worse is the Europa league. That is a complete waste of time. I guess what I am saying is that there will come a point where fans will have to be heard. As for everyone being owned by rich boy owners, we aren't and we are not the only ones who are not. I am proud of our club and I still feel that it is our club. Having more money won't change it, but it will allow us to invest in the stadium and to pay off our debts. Don't forget, we were warned about how close we came to going into administration.

    Report this comment

    Preston Canary

    Tuesday, November 6, 2012

  • Have you checked with the club, Dubai - they might welcome you as a special visitor as you're coming such a great distance - or perhaps one of the players might do so. It must be worth a try! David Lee always seems to be able to get tickets, asnd traning ground passes - and all sorts of other goodies - when he visits from Hong Kong.

    Report this comment

    The Crab

    Wednesday, November 7, 2012

  • Sorry about the quadruplication - trying to get past Error 503, which obviously lies when it says that the service is not curently available!

    Report this comment

    The Crab

    Wednesday, November 7, 2012

  • What kept City afloat during those dismal pre-Lambert days were the 25,000 supporters who remained remarkably loyal but felt they had a stake in NCFC.The fans were there in the bad times and they should not be forgotten in the good.

    Report this comment

    Peter Watson

    Tuesday, November 6, 2012

  • ..or even rogue owners (of the reds)

    Report this comment

    Swiss Canary

    Tuesday, November 6, 2012

  • If you called Portaloo Rd, DC, and asked them what time kick-off was, they'd very likely ask you what time you could get there, and they'd wait for you! You would probably double the size of their gate!

    Report this comment

    The Crab

    Thursday, November 8, 2012

  • Jason Who!

    Report this comment

    parkeg1

    Tuesday, November 6, 2012

  • Sligo, I watch every PL game live on telly in Dubai. I get home once a year to Norwich if I am lucky, I want to be AT the game - not watching it in a pub on telly - I can stay in Dubai and do that !

    Report this comment

    Dubai Canary

    Tuesday, November 6, 2012

  • Have you checked with the club, Dubai - they might welcome you as a special visitor as you're coming such a great distance - or perhaps one of the players might do so. It must be worth a try! David Lee always seems to be able to get tickets, and training ground passes - and all sorts of other goodies - when he visits from Hong Kong.

    Report this comment

    The Crab

    Wednesday, November 7, 2012

The views expressed in the above comments do not necessarily reflect the views of this site

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