Norwich City appoint Neil Adams with long-term ambition “to be competitive in the top half of the Premier League”

The new Norwich City manager, Neil Adams, is officially announced at a press conference at Carrow Road. Picture: Denise Bradley The new Norwich City manager, Neil Adams, is officially announced at a press conference at Carrow Road. Picture: Denise Bradley

Friday, May 23, 2014
12:35 PM

Norwich City chairman Alan Bowkett and chief executive David McNally have unveiled Neil Adams as the club’s permanent manager at a press conference at Carrow Road this lunchtime.

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It was announced last night that Adams had been handed the role on a permanent basis, having taken over as interim following Chris Hughton’s sacking with five games of the Premier League season still to be played.

Adams was unable to keep City in the Premier League but has now been handed a three-year job and tasked with getting the Canaries back to the top flight

McNally said he would not be naming any of the other candidates interviewed for the job because he had “too much respect” for all of the candidates and their clubs but said: “Neil was the first person to be offered the job, nobody has turned down the job.”

He continued: “Our ambition is that we want to get back to the Premier League and the appointment of Neil was carried out with that in mind at the earliest opportunity.

“Of course we respect the Championship, it’s a very tough, competitive league but in terms of whoever had been here today there as no consensus was among the support, whoever was the favourite on websites, the polls, with the bookmakers, they would have had a minority support, so whatever would have been the outcome today the majority would perhaps have asked us the question why?

“We understand that but had to focus on getting the best man for the job based on the criteria we were looking at and Neil is that.”

Chairman Alan Bowkett re-emphasised the club’s long-term ambition to be established in the Premier League, saying: “The ambition of this football club is to be competitive in the top half of the Premier League.

“We believe we can establish, from the way we are managing this football club, a club that can compete for a European place and win a trophy.

“The possibility of winning the Premier League in the current financial circumstances is beyond us but we believe we can be in the upper reaches of the Premier League and that’s why we have made this appointment today.”

Malky Mackay, Gianfranco Zola and Neil Lennon were all rumoured to be in the running for the City vacancy, but Bowkett defended the time taken by the board to decided to appoint Adams.

“The reason we took longer than we wanted to take was because we did a review of the German market, the Italian market, Spanish market, the whole of the British Isles, to find the candidate who stood the best chance of getting us promotion as soon as possible,” Bowkett said.

“And the things we were looking for, as well as experience, is some of the basic things such as coaching skills, leadership, vision hard work, a progressive attitude, hunger for the job and the commitment to do it the Norwich way and Neil easily come top of that in terms of those various attributes.”

Adams confirmed he has people in mind to bring in as part of his coaching staff, but wouldn’t reveal any names.

The new City boss said: “My reaction is one of immense pride and honour and privilege, they are the overriding emotions without a shadow of a doubt.

“I can understand some supporters may have reservations or doubts, I get that totally. There was a lot of experienced and more than capable managers out there, that’s not my business.

“All I’m doing now is looking forward to getting this club back into the Premier League, it’s something I look forward to with relish. I’m a supporter myself, I’m a fan of the club so I know how the fans are hurting right now after last season, the same way that I would be and many others, that’s why it’s important that we give it the best possible go next season.

“The chief executive and the chairman have talked about playing the Norwich way and I’ve gone on record a few days ago as saying I want to play the type of football that Norwich supporters want to see.

“We need to win games and to do that we need to score goals, it’s simple enough, that’s what this club has been used to and that’s what we’ve got to get back to.”

Related links

Steve Foley set for surprise Norwich City return as part of Neil Adams’ backroom team

Neil Adams appointed as new Norwich City manager

Opinion: Norwich City have appointed the one man who really wanted the job

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64 comments

  • Easy to control....whats this football management board and who is on it? Need some local transparency and accountability!

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    Glenn

    Thursday, May 29, 2014

  • pmd,you have let sherwoods secret out of the bag,not even spurs fans knew he had kids!

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    tonyb

    Sunday, May 25, 2014

  • Pu$$y.. Yep. How sad.

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    Mad Brewer

    Sunday, May 25, 2014

  • OMG, it looks like `pu$$y`, undi$gui$ed, may be a forbidden word.

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    Mad Brewer

    Sunday, May 25, 2014

  • pubmandave, those are interesting comments. You have been right before..., Do you expect anything to emerge into the open? If the "Lennon saga" (unsic) is not over, then there could be fireworks. Lennon is no pu$$ycat. You must be a serious `Insider`, PMD..... I will remember where I heard it first, and will duly give all due credit - if\when\where credit is due.

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    Mad Brewer

    Sunday, May 25, 2014

  • Pubmandave, those are shocking allegations. You have been right on one occasion, but then, most people are right some of the time. Do you expect anything to emerge into the open? If the "Lennon saga" (unsic) is not over, then there could be fireworks. Lennon is no pussycat. You must be a serious `Insider`, PMD..... I will remember where I heard it first, and will duly give all due credit - if credit is due.

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    Mad Brewer

    Sunday, May 25, 2014

  • why don't all of you blowing hot air save it for the first game of the season and get behind Adams and the team.could do with a bit more noise at carrow road!

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    tonyb

    Sunday, May 25, 2014

  • Cannot see how, on returning to the Premier League, that City will be challenging for a top half finish or European place. More likely a relegation battle. Southampton have a good side but finished 8th. Stoke, Swansea and Newcastle would finish above City, I predict. Other teams avoiding a relegation battle include promoted Leicester have a rich owner able to invest heavily. Will someone buy and invest in Aston Villa and will Tony Pulis keeps Palace up again? City could not get a big name manager now so how can we expect to build a club which can thrive in the top division?

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    Capri

    Saturday, May 24, 2014

  • Next EDP pole must be sack the Board

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    Canaryinslovenia

    Saturday, May 24, 2014

  • Bowkett is just a fat liar, any other Board would have been sacked by now,

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    Canaryinslovenia

    Saturday, May 24, 2014

  • Last year I was very nearly sacked for disclosing Holt's move a full 2 weeks before he left Norwich, but I believe the paying supporters of NCFC should know the truth. On the 14th May a 'deal' was done that would see Tim Sherwood installed as manager, however on the following weekend he contacted NCFC and difficulties were raised over his home in Borehamwood, his children's schooling and how NCFC would handle this. On the following Monday NCFC made contact with Neil Lennon, and as his contract with Celtic prohibited him talking to any other club whilst he was employed by Celtic, he handed his notice in at Celtic, comfortable in the belief that the Norwich job was his. Norwich City then went back on promises they had made to Neil Lennon, and decided his wage demands were outside their limit etc. Sadly they the board then took the cheapest on offer, a man whose claim to fame is winning a youth competition and getting Norwich relegated. The Lennon sage is far from over and he has appointed solicitors to seek compensation as he gave his notice in at Celtic on the promise of the Norwich job. Remember, you heard it here first

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    pubmandave

    Saturday, May 24, 2014

  • Bowkett said-"some lessons to learn are we probably brought in to many new players who didn't have premier league experience", well he has now promoted a manager with no championship experience to get promotion, what lessons have been learned? none it appears to me

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    mervyn Lambert

    Saturday, May 24, 2014

  • Well I guess we should just settle back and read the comments of today from the Norwich "faithful" and then read them again tomorrow - as no doubt as usual they will have changed. Just like the seasons it seems Norwich fans are constantly changing.

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    What a Hoot

    Saturday, May 24, 2014

  • Actually its us who are clueless for putting up with them.

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    crispycanary

    Friday, May 23, 2014

  • The board are clueless it is as simply as that!

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    crispycanary

    Friday, May 23, 2014

  • i agree with all you say d t .on top of that we have had this top guy at at our club all this time and no one gave him the job when hoots was b--------- our club up.what a wonderfull board we have.

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    bluelight

    Friday, May 23, 2014

  • Just sinking in further!!! What were they thinking. 5 games 1 point, what makes you think thats the future? You want to be in the top half of the best league in the world and you think Mr Adams is the man to take you there. On what basis do you get to this decision. When it goes horribly wrong another loyal city man cast aside like Gunny!!! You should be ashamed with your selves the city board! No disrespect to Adams but he has no experience or credentials for the task ahead!!!

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    chipsy69

    Friday, May 23, 2014

  • What an absolute shocking decision!! I am totally dumbfounded by this as I was when Bryan Gunn was appointed. This reeks of short sightedness and will be lucky to get us in the top half of the championship let alone the premier league! No disrespect but no experience and we have no hope with a another nice guy!!! unbelievable !!!!! So so disappointed!!!

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    chipsy69

    Friday, May 23, 2014

  • Strange this, on Anglia TV this evening it was announced that Neil Adams was always first choice by the Norwich board. However, it states in The Times newspaper that Malky Mackay was offered the post, but declined the offer. Do you think that someone is trying to mislead the ever faithful?

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    NB

    Friday, May 23, 2014

  • Ellie , Ameobi would be a great signing and alongside Hooper would be lethal . Think he'll end up at Hull with Brucie though .

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    mjc75

    Friday, May 23, 2014

  • No one else was offered the job. Perhaps because they all wanted too much money.

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    Cecil

    Friday, May 23, 2014

  • Does anyone think that Shola Ameobi would be a good catch having just been released from Newcastle? Loyal servant who can play up top on his own or as a target man alongside Hooper maybe. He is not known for his goals but might be worth a punt?

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    Ellie

    Friday, May 23, 2014

  • Can anyone remember Delia's reply when questioned ref; price of season tickets this season.(at the A.G.M. ) Funny how things come back to haunt you.

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    superfan59

    Friday, May 23, 2014

  • Good luck NA and if it doesn't work out theres always Chris Goreham, Steven Bumfrey or Wally Webb to take his place. OTBC!!

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    twopips

    Friday, May 23, 2014

  • good point, mjc75, about Neil being the only one who said he actually wanted the job. Personally I'm not that disappointed that these people like Malky and Lennon who 'distanced' themselves from it the when asked, didn't get it. Let's now show the same passion for our club that Neil obviously has and support him.

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    Mikado Kember

    Friday, May 23, 2014

  • Mr Mac " I would rather die than be relegated " Nally has give NA a remit of " top half of the Premiership. " CH was told to just " Keep us out of the bottom three ". Whilst in the third year of the Premiership surely it would be easier to improve our standing. Now NA, a total novice manager has to obtain promotion to even begin his remit. It seems Mac and the board are just making noises and are quite happy to have lots of money in the bank and stay in the Championship. Safe in the knowledge that the supporters will turn up.Again , the board seems to have a different to agenda to the fantastic success hungry supporters. We want Premiership football.

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    stormy

    Friday, May 23, 2014

  • Hughton and Roeder came to us as experienced managers and look what happened. Lambert plied his early managerial trade at Wycombe and Colchester and the rest is history. What is the best approach? Adams has made some very pointed comments about bringing back attacking flowing football and scoring goals, which are digs at the previous regime. We could not put up with another season of the awful stuff we have seen over the past two seasons where players got a nosebleed if they went over the halfway line. Come on, guys, let's get behind Adams and the team - get in a few new faces and get back in the Premier League.

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    Kent Anglian

    Friday, May 23, 2014

  • I've been a city supporter for over 60 years and what I want is to see city winning more games than they lose home and away and playing attractive non boring football. If we stay in the championship then so be it, if we get back into the prem then so be it. Good luck NA and OTBC.

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    cutty

    Friday, May 23, 2014

  • Ask yourself this question, why did Mackay turn this job down after being offered it?

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    NB

    Friday, May 23, 2014

  • Well it's like this Neil. Malky Mackay has turned it down, are you still interested?

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    NB

    Friday, May 23, 2014

  • And as for scouring European markets!? Oh the hilarity. My sides are hurting. Bit of research about which Christmas Market Bowkett is heading to in December for some mulled wine and German sausage.... But is the man seriously implying that Neil Adams is the best available Manager in Europe!? Come on Alan - we've got some loyal, naive, perhaps even stupid fans here in Norfolk, but give us some credit - we're not all stupid enough to buy that rubbish coming from your mouth. I feel sorry for Neil Adams. He's the fall guy, without a doubt. I feel no sympathy for our pathetic hierarchy. Season tickets should be flying back in the post this week. The club don't deserve our money for treating us like such fools. Just says it's all being done on the cheap, Alan. That's the honest truth. A yes man on minimum wage and keep your fingers crossed. Tinpot club.

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    DT

    Friday, May 23, 2014

  • All this absolute b0ll0x from Bowkett.... He was more than happy, as were the rest of his crew, to sit by and watch Chris Hughton relegate our club. It was apparent to all bar those clowns that relegation was nailed on. If they are so ambitious then a) why didn't they see what everyone else could? And b) invest in the squad in January. It's rhetorical, of course, as the answer is everything is done on the cheap, which undermines any ambition that any of them have. We are going to stay a Championship side for a while now, as we won't invest to get back up. That's already been evidenced by the appointment of Adams.

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    DT

    Friday, May 23, 2014

  • Now its all sunk in, I still dont know how I feel about this. Obviously like most I felt underwhelmed to begin with but in the reality of it all I truly don't know who i'd have wanted. Neil was always my 2nd choice but regardless what the board say I dont believe for a second he was first choice. Clearly someone or more than one target messed us around. My gut just doesn't have a good feeling about this and its nothing against Neil Adams either. Just got this horrid feeling come December we will be sitting mid table and fans will be kicking off. Clearly could be totally wrong and we could make some shrewd signings in the summer and away we go. The board are very lucky they have such a loyal fan base. I know for a fact ill still be there come rain or shine home & away and there is a good 23-24,000 others who will be exactly the same. Most other clubs fans wouldn't have put up with the numerous mistakes last season and then an appointment like this. This is a MASSIVE appointment by the board and one they NEED to work out otherwise im seriously worried about what will happen long term.

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    Mattias333

    Friday, May 23, 2014

  • Dubai Canary. Perhaps you would prefer to play Luton again. A just appointed to the Football a League kind of giants. Although I seem to recall that they were Non League when they last played Norwich.

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    NB

    Friday, May 23, 2014

  • The Puppet Man`s doing his Yarmouth Season now. Market Gates Palladium. Yes, NA is who we`ve got. He must know what he`s let himself in for. Despite many and varied misgivings, I agree with Grasshopper. Possibly, the Board deserves less leeway.

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    Mad Brewer

    Friday, May 23, 2014

  • Shall we at least give NA a chance before we jump on his back? A lot of why we struggled last year was the carping about the manager. No matter right or wrong our big strength under PL was that everyone was on the same page, could we at least try to start next season with a united board, players, manager and fans?

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    Grasshopper

    Friday, May 23, 2014

  • Shall we at least give NA a chance before we jump on his back? A lot of why we struggled last year was the carping about the manager. No matter right or wrong our big strength under PL was that everyone was on the same page, could we at least try to start next season with a united board, players, manager and fans?

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    Grasshopper

    Friday, May 23, 2014

  • Tractor boy, I think you'll find the football world in general just ignores us. Not as much as they ignore your lot though...

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    GossVolley

    Friday, May 23, 2014

  • Can you please stop writing headlines like this, I havn`t stopped laughing since yesterdays fiasco yet and it`s really starting to get a bit silly now.A joke is a joke but enough is enough,you`r a laughing stock.and the football world are all laughing at you....

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    1961tractorboy

    Friday, May 23, 2014

  • Great to see the board showing so much ambition - although we could start by making sure we get into the top half of the Chump first. I can't wait for next season and our fixtures against those giants of the English game like Blackpool, Brentford, Millwall, Huddersfield & Greater Felixstowe !

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    Dubai Canary

    Friday, May 23, 2014

  • Look NA not only bleeds green and yellow , he was the only candidate that publicly stated that he wanted the job . He has passion and pride in abundance , knows the players and the young hopefuls coming through . He can do it without us , but wouldn't it be nice if we all get behind him and support our boys OTBC ;-)

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    mjc75

    Friday, May 23, 2014

  • Ambition to return to premiership and contest European place......................... so we appoint the youth team coach! Welcome to McNally's flying circus

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    Croydonary

    Friday, May 23, 2014

  • Ian, in January we were in the premier league, the board were scared that changing manager would backfire, and hoping we would continue our good home form and get some luck on the road. They would only have risked a change if they could get someone with prem experience, and they said they couldn't find anyone. Now we are in the championship and the new manager will have time to set up a team over the summer Addams seems less of a risk to them. We don't have the resources to attract a high profile manager, and out of the shortlist Addams is no better or worse than any other candidate, but he actually really wants this job, which I think will count for a lot.

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    canary can-can

    Friday, May 23, 2014

  • just one last thing; McNally says Neil will have money to spend; don't be surprised to see snodgrass, redmond, ruddy, fer etc leave and then 'some' of these proceeds will be used, meaning nothing will really be spent at all.

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    Giddy

    Friday, May 23, 2014

  • Note to Sub Editor - you put "Premier League" in title rather than "Championship" as it should have been.

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    Steve Clancey

    Friday, May 23, 2014

  • I really hope Neil does well in the job, but I have to admit I was totally disappointed that they gave the job to Neil after days and days of stalling - what was that about? Delia said there was nobody to take over from Hughton in January, as there was nobody better, but Adams was there in January. Im worried they dont know what they are doing, but I hope they prove me wrong.

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    Henry

    Friday, May 23, 2014

  • Go on, let it all out lads, then maybe get behind the team? (if you are NCFC supporters... not always easy to tell). He's the manager now and carping about from here unto eternity will get you nowhere. Obviously you were at the heart of the decision making process and are in full possession of the facts, so I bow to your greater judgement, but enough already. Do none of you have work to do today? (It's my day off)

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    a fine city

    Friday, May 23, 2014

  • I'm simply stunned by Bowkett's comments. Last season he predicted that we would be chasing top half of the table and now he mentions competing for a European place and winning a trophy when we get back to the Premier league. This is total, complete and utter lunacy - totally unrealistic comments from a chairman who probably mirrors the thoughts of the other 'Looney Tunes' on the board. And as for playing football 'the Norwich way' - if we attempt to do this in the Championship with our 'powder puff' squad then we will get our backsides kicked off the pitch and be relegated - we need scrappers who will fight for every ball, we need players who are not concerned that their hairstyle becomes ruffled in the rough and tumble of the Championship - if, for example, we keep RVW in the Championship, he'll get his backside kicked all the way back to mainland Europe - and we will be relegated to League One. Appointing Adams is a lunatic decision by a chairman, chief executive and board who have completely lost the plot. Adams will surely be dismissed before the end of next season - but of course, as per the record of the board and Mr McNally of late, too late to avoid the drop into League One. I despair...I completely despair.

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    57charles

    Friday, May 23, 2014

  • The one really entertaining game last season was the 6-3 win against Bury-shame the season didn't end there.No more Hughton catenaccio please.The best form of defence is to attack.

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    Peter Watson

    Friday, May 23, 2014

  • How come they did not come to this conclusion following analysis in January then. Are they saying Hughton is a better candidate now then than Adams if he was in January?? Or has the 1 point from 15 Adams won (I don't blame him for this, it was an impossible task) now made him a better manager than Hughton on their scoresheets now then?? I am not annoyed about the now I am annoyed about then!!

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    Ian Farrow

    Friday, May 23, 2014

  • Are we about to become the next Blackpool. Are we happy just to settle for the cheapest alternatives. Nothing so far fills me with any confidence that we will be able to keep players or attract new ones. Rumours of the "new" coaching staff arriving don't suggest ambition or wanting to get out of the championship. In fact it looks as though we are happy to drop into division 1 if that keeps us debt free!

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    Boris

    Friday, May 23, 2014

  • Nice one Bald Patch! They also interviewed the Norwich Puppet Man, but he declined saying that McNally was already doing a pretty good job and would find a puppet of his own.

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    wallybrain

    Friday, May 23, 2014

  • Still fuming over the board, and the way they have handled the last couple of seasons. Definitely their approach is cheapest solution for everything. Now they sound like Hughton "of course we respect the Championship, it's a very tough competitive league". Obviously setting the stage for mediocrity.

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    MichiganCanary

    Friday, May 23, 2014

  • Outside The Box. Totally agree that this explanation looks implausible. The board are taking so for idiots if they think that their reasons for the appointment are believable. There is either more to this that we know or they are incompetent or lazy or all three!

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    la barbe

    Friday, May 23, 2014

  • Apparently they did a review of Norwich market, but the stallholders wanted too much money

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    Bill Punton's bald patch

    Friday, May 23, 2014

  • Crazy, not quite true home to West Brom last season and Bryan Gunn at the start of the league 1 campaign spring to mind.

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    NorthCity

    Friday, May 23, 2014

  • "We did a review of the German market, the Italian market, Spanish market, the whole of the British Isles, to find the candidate who stood the best chance of getting us promotion as soon as possible." Whoever he was, he must have turned the job down, so we have Neil Adams instead.

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    Outside The Box

    Friday, May 23, 2014

  • Its done now, no amount of whinging or whining will change the fact Adams is now the manager. Time to get behind him!

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    Crazy

    Friday, May 23, 2014

  • Actions speak louder than Hollow words. I am happy with Neil's appointment but not with the way the spin merchant board are trying to justify this process. Basically the radio interview etc... all now make you look farcicle and the reason for sticking with clueless chris past January is now a hollow one. Lets see how many players leave and how serious you are about promotion with regards the squad over the next few weeks. If the senior players worth any money are sold off and we go with the kids, that will really show what intent this board have to get back to the prem. I fully understand fans having no faith in the board to not do the latter.

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    Ian Farrow

    Friday, May 23, 2014

  • Again and again massive mistakes. what ever are they all thinking Division one here we come.

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    Panic

    Friday, May 23, 2014

  • I hope we'll all get behind Neil. But please, Mr. McNally stop treating us like idiots.

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    MartinL

    Friday, May 23, 2014

  • 1st question, Is Adams on the minimum wage ?

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    billythebookie

    Friday, May 23, 2014

  • Coulde have been a lot worse. Talks the talk now walk the walk. Now lets get some quality players in and put their money where their mouth is.Come on you yellows.

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    goldie

    Friday, May 23, 2014

  • “Winning the Premier League in the current financial circumstances is clearly beyond us but we believe we can be in upper reaches of the Premier League and that’s why we are where we are today (with the appointment of Adams).” YOU HAVE GOT TO BE JOKING!!!!!!

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    wallybrain

    Friday, May 23, 2014

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