The Premier League announced its new TV rights deal on Wednesday – and with it, precisely why Chris Hughton’s sole task next season will be to deliver a third term of top-flight football at Carrow Road.

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Sky and BT will be the rights holders for live broadcasts for three years, starting with the 2013-14 campaign, after the Premier League sold its television packages for £3.018bn – an incredible £1.245bn increase on the current deal being enjoyed by Norwich City.

Last season, the Canaries pocketed £45.6m in broadcast and performance payments – about £6m more than the likely minimum figure they expected.

However by the time the 2013-14 season arrives, even the side finishing bottom of the Premier League can most likely expect to receive £63m for their efforts – more than top-flight champions Manchester City earned in 2011-12.

The incentives for Hughton and City to remain a part of the Premier League gravy train are stark – while what may await should the unthinkable happen provides an unpalatable reality for those wishing to take the Canaries’ place at the top table.

The Football League’s latest three-year TV deal starts from the new season, sold to Sky for £195m – a 26 per cent drop in revenues from the previous deal and pricing one season of TV rights across all three Football League divisions at £65m.

Add to that new financial fair play rules brought in by the Football League from 2012-13 – where investment by owners and shareholders will be strictly limited – and the monetary chasm between Premier League and Championship will have never been so great as from this time next year.

Sky has bought five of seven available Premier League packages from 2013: 116 live matches per year.

BT acquired 38 games – including 18 of 38 coveted ‘first-pick’ fixtures.

Premier League chief executive Richard Scudamore believes the top-flight – which last month produced one of the most dramatic finishes ever seen in English football – is worth the phenomenal interest.

“The security provided by broadcast revenues will enable clubs to continue to invest in all aspects of their football activities and plan sustainably for the future,” he added.

“This deal allows them to keep delivering what fans want; top quality football in some of world’s best club stadia and increasing commitment to areas like youth development.”

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30 comments

  • I would love to know how the rules to limit excessive investment will not be used @ abused by the big club's i.e. Man City,Chelsea etc;

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    superfan59

    Thursday, June 14, 2012

  • Gomez took his chances very well but it was Schweinsteiger (translation "Pig-climber") who put him through with some beautifully weighted passes. Schweinsteiger is a bit of a dunce but he plays some lovely football, and has a cracking WAG who drinks beer like a good Bavarian.

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    Swiss Canary

    Thursday, June 14, 2012

  • I can`t get anything Lobbo! Have to make do with dodgy streams and Radio Partridge, though I do get 12 minutes of highlights per season on The Lawro & Hansen Laugh-in, aka MotD.

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    Mad Brewer

    Thursday, June 14, 2012

  • Play the Spanish way a team full of midfielders and defenders that way save money dont have to buy a striker .? bonkers

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    wivenhoebudgie

    Thursday, June 14, 2012

  • Yes, cdu, wouldn`t it be terrible to duck out of the Prem just as that new treasure chest is opened? Captain Jack Sparrow would have a very bad feeling about that.... It`s a balancing act to maintain a sensible wage structure and long-term financial stability generally, yet be able to recruit and keep players who can cut it at that level. We must not "do a Leeds". At least we have Mr. McNally rather than Kneel Donkeystar to do the job. Of course, Mr. Bowkett is no slouch in the world of business either. There`s a sound management team in place, long may it continue. OTBC.

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    Mad Brewer

    Friday, June 15, 2012

  • Odd isn`t it, Swiss? It`s all about flexible thinking, rather than your table football scenario with humunculi linked by rigid steel bars thro` their shoulders. That Gomez bloke is awesome, looks a bit like Holty... Poor old Voldemort never looked happy in that 1-up-front role. He never looks happy, period! I think it must have been a ploy not to do too well, just in case PL wanted to stay and needed the bar not raised too high......

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    Mad Brewer

    Thursday, June 14, 2012

  • canarydownunder, I think Holt Market is far too posh and twee for pies. It would have to be "Fine locally sourced, organically grown porcine muscular tissue, pre-digested, then encased in a specially selected celebratory crust of cereal creation crafted by local artisans". aka c**p pork pies flogged to the 2nd-homers by crafty Naarfok faarmers and their pals. Little England cannot get any smaller than it is round here!

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    Mad Brewer

    Saturday, June 16, 2012

  • canarydownunder, the butcher who makes the pies for Morecambe is supplying them to Harrod`s, where they retail at £9.95! Each. At the football ground fans pay `only` £2.50 for them. Come on Delia, let`s be `avin` ya, that`s a potential extra revenue stream for the transfer budget. Just don`t ask the `ordinary` fans to pay that much, or let Holty get near..... Since Harrod`s is `taken`, why not try Reggie`s stall on Naaridge market?

    Report this comment

    Mad Brewer

    Friday, June 15, 2012

  • Michael D, Crazy, et al. I agree 100%, IF I may say so...... :-(

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    Mad Brewer

    Thursday, June 14, 2012

  • The rules to limit excessive investment by shareholders should be beneficial for the Premier League as a whole but it is usually not a good idea to go around bragging that you have "loads a money".

    Report this comment

    Swiss Canary

    Thursday, June 14, 2012

  • I wonder if these "Financial fair-play rules" will be worth the Bronco they`re scribbled on? These things can all be `managed` over sumptuous dinners somewhere exotic. It is all getting sillier. Unless more cash percolates further down the food chain, our Premier League will just continue to become a glitzy Circus, starring Global mercenaries where we once had players. At grass roots level, nobody will play football at all; they`ll all be happily getting gross while groping their game-boys. We`re doomed. ah tell ye........dooomed. Apologies for mixed metaphors.

    Report this comment

    Mad Brewer

    Thursday, June 14, 2012

  • Live on BT, how will that work then. I mean, I don't want to miss Grant and his mid thirty six pack. I can only get Sky and ESPN. Might not be able to sleep tonight.

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    Lobbo

    Thursday, June 14, 2012

  • I went to the butcher's the other day and I bet him 50 quid that he couldn't reach the meat off the top shelf. He said, 'No, the steaks are too high!' (Tommy Cooper). The stakes to remain in the Premier League are now higher than ever. As Sprowston boy says, there is a great temptation to risk all to avoid relegation.

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    canarydownunder

    Friday, June 15, 2012

  • Double ethering. Bored now! OTBC.

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    Mad Brewer

    Friday, June 15, 2012

  • Some of this cash should be spent on the lower league teams in an attempt to bridge the massive financial gap between Prem and the rest.

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    Crazy

    Thursday, June 14, 2012

  • And so the world become more and more unequal. A minimum of £63m per team vs £65m for 72 teams.

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    Michael D

    Thursday, June 14, 2012

  • dreadful news for every club bar the biggest 4 or 6 owned b y billionaires that don't need the money anyway.

    Report this comment

    SussexYellow

    Thursday, June 14, 2012

  • The day of litigation against referees over their decisions edges ever closer. Days of football as a sport are long gone as we know. It's going to get ugly I think now that there is even more to gain, and lose, from premiership status...

    Report this comment

    Surrey Canary

    Thursday, June 14, 2012

  • Will this encourage clubs to "do a Leeds" & spend too much money, relying on what they hope may come in? This may mean the financial fair play rules will have less chance of ending the ridiculous spending on players and managers wages.

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    Sprowstonboy

    Thursday, June 14, 2012

  • ESPN No more, BT games are 12.00 Sat.

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    billytheolympicbookie

    Thursday, June 14, 2012

  • Even fewer 3.00 pm Saturday games then?

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    Pondlife

    Thursday, June 14, 2012

  • I would love to know how the rules to limit excessive investment will not be used @ abused by the big club's i.e. Man City,Chelsea etc;

    Report this comment

    superfan59

    Thursday, June 14, 2012

  • Ethered. Precis; Bah humbug! "Fair play rules". No chance. :-(

    Report this comment

    Mad Brewer

    Thursday, June 14, 2012

  • With this windfall we might even be able to afford to keep Grant Holt at Carrow Road ?

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    Dubai Canary

    Thursday, June 14, 2012

  • What about Holt market MB. there appears to be a lot of interest there at present - most of it unwanted. Leaves a nasty taste in the mouth - like Morecombe's pies.

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    canarydownunder

    Saturday, June 16, 2012

  • Great... even less Sat 3.00 games

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    billytheolympicbookie

    Thursday, June 14, 2012

  • With all the links we have had with Spurs over the past few decades how about offering 'Arry the post of finacial adviser.

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    Pondlife

    Thursday, June 14, 2012

  • The real `workings` of the "Fair play" rules will be managed over sumptuous dinners in exclusive and exotic locations. In secret.

    Report this comment

    Mad Brewer

    Thursday, June 14, 2012

  • Or even 'arry's dog Pondy, I understand he's worth a few bob as well.

    Report this comment

    Swiss Canary

    Thursday, June 14, 2012

  • Interesting to see how Germany (who have a strict policy limiting shareholder investment and a requirement that clubs do not run at a loss) made the 1-up-front formation look threatening, with a pack of mid-fielders and wing-backs supporting. Last saeson when we played 1-up-front it always looked like somone lost in the woods on a boy-scout hike.

    Report this comment

    Swiss Canary

    Thursday, June 14, 2012

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