There will always be the rich and the not so rich in English football’s top division – but new Norwich City boss Chris Hughton believes that with astute management they can continue to hold their own among the elite.

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Hughton is realistic enough to know that the likelihood of a club the size of Norwich ever repeating their feat of finishing third in the top flight, as they did in the first Premier League season, two decades ago, is remote.

A top three finish now would guarantee Champions League football, but it has become a pipedream for all but the wealthiest six or seven clubs in the land.

Nevertheless, the Canaries demonstrated under Paul Lambert last season that it is possible to live and thrive among the high and mighty of Manchester, Merseyside and London, progress he hopes to maintain.

“It’s tough and I think it will be tough next season and the season afterwards,” said Hughton. “There are always going to be imbalances. There will always be Manchester United, Manchester City and Arsenal who are on a completely different level from where we are. But that’s the challenge you have.”

Money invariably buys success, but it doesn’t guarantee you can beat every team every week.

“If that was the case then it would almost not be worth playing,” said Hughton. “Manchester United would win everything, Arsenal and Manchester City would win every game but it doesn’t work out that way because it’s not just about the money you pay for somebody.

“It’s about creating spirit, having a team that wants to work hard, and trying to get tactics right - and those are the challenges you have against every team you play.

“It is an exciting prospect and I’m excited by the prospect of being here but that’s management. It’s still about management. You have to work around what you have, the restrictions, the advantages and disadvantages and try to do the best job you can.

“This is a club that managed to sustain Premier League status and when I took the job there was a feelgood factor.

“If you said would I settle for exactly the same as last season, then of course I would. But it is about trying to improve.”

The Canaries are in Austria this week for pre-season training, preparing for their first warm-up match against Hertha Berlin in Gleisdorf on Saturday, with the first Premier League fixture of 2012-13 at Fulham less than five weeks away.

Like his predecessor, Hughton is anxious to keep fans’ ambitions at a reasonable level as a new campaign beckons.

“Certainly at times it is about dampening expectations because we start the season no different to how we started last season,” he said.

“We’re playing in such a tough division, and I suppose what Wigan and Stoke and West Brom have been able to do over a period of seasons now has been to try to improve and sustain their status year on year.

“But I’m quite sure at the beginning of every season they would have realised how tough it’s going to be so that doesn’t change.

“I do realise expectations change, particularly after the last season. What we can do as much as possible is keep people’s feet on the ground, try not to get too carried away with good results and try not to be too down with difficult and poor results.

“There has to be a way of managing poor results because you can’t do well every single week. If I look at the achievements of even Wigan, the last few seasons, they have really fought right up until the last few games and you’ve got a manager that’s had to manage that week in, week out.

“It’s a massively difficult league to do well in. You have to be on top of your game and that’s why managers and staff work as hard as they do. You have to be on top of everything - the sciences, making sure you’ve got players fit, making sure you’re able to put your best players out. It’s a difficult league, full stop.”

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52 comments

  • Keep away from the place, come back with a piece about the hacks, yes it has been ethered

    Report this comment

    blackdog2

    Monday, July 16, 2012

  • CovCanary, you greedy little devil!

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    blackdog2

    Monday, July 16, 2012

  • This is stupid

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    blackdog2

    Monday, July 16, 2012

  • Got it through by spelling it but no way will the complete name come through due to censorship. Wh is this bloke, anyone know?

    Report this comment

    blackdog2

    Monday, July 16, 2012

  • If these boards were reliable, I wouldn`t need to post unnecessary repeats..........

    Report this comment

    Mad Brewer

    Monday, July 16, 2012

  • First name rhymes with Brolly, second name rhymes with cough

    Report this comment

    blackdog2

    Monday, July 16, 2012

  • This system seems to have gone crazy and is posting in triplicate! Apparently two bids have been made to our feeder club for another player! Snodgrass

    Report this comment

    blackdog2

    Monday, July 16, 2012

  • Thanks for that dubai, dont think we will here that music more then about 20 times

    Report this comment

    billytheolympicbookie

    Monday, July 16, 2012

  • Blah blah blah blah blah blah blah

    Report this comment

    Denzil

    Monday, July 16, 2012

  • Brewer. so the turf accountant has no interest in our beloved footy team whatsoever? then one begs to ask, why does he post on a website that is for NCFC news then? he should be more concerned with what old Colin W is doing to his team! OTBC

    Report this comment

    magicman

    Monday, July 16, 2012

  • Wow! What happened there?

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    CovCanary

    Monday, July 16, 2012

  • The signs are not very good, still getting cheap lower grad players,still not buying better foreign players, still not building a bigger stand,Still turning money away every home game,Are they still gonna play in the N.Ireland kit ? Are they still gonna play "Goal music "

    Report this comment

    billytheolympicbookie

    Monday, July 16, 2012

  • Surname HOFF, christian name OLLIE

    Report this comment

    blackdog2

    Monday, July 16, 2012

  • Sky Sports reporting that NCFC have made a bid for Snodgrass...

    Report this comment

    CovCanary

    Monday, July 16, 2012

  • MB you are quite right...of course I refer to billythethreeleggedracebookie, not Billy the Norwich City supporter !

    Report this comment

    Dubai Canary

    Monday, July 16, 2012

  • I`m with you, Dubai, old boi. Full reply ethered twice.

    Report this comment

    Mad Brewer

    Monday, July 16, 2012

  • first article from a guy named Ollie Hoff, who is he? Anyonee know? Article quality no better though!

    Report this comment

    blackdog2

    Monday, July 16, 2012

  • Billy, bad news on the Ireland kit I am afraid. I was in the NCFC shop on Saturday in Chapelfield Mall and specifically asked about the new away kit. They said it is not in yet, BUT, it is definitely not Green. Sorry mate, but the "Samba De Janeiro" music is here to stay so get used to hearing it - often !! OTBC

    Report this comment

    Dubai Canary

    Monday, July 16, 2012

  • Well, I`m mightily relieved to read THAT headline. Was beginning to wonder whether Hoots was a closet defeatist....... ;-)

    Report this comment

    Mad Brewer

    Monday, July 16, 2012

  • We must not call it "Billy". That is the posting name of a proper NCFC fan! Poor lad got vilified in error last week!! It`s billie t` eggandspoonrace bookie.

    Report this comment

    Mad Brewer

    Monday, July 16, 2012

  • magicman, billieth`eggandspoonracebookie is not a defeatist bore. He is a "Dirty Leeds"- supporting trolling bore. Which is why he finds it so easy to insert his insidious attempts to wind up NCFC fans. Responding is not always so easy........ not always allowed. You did well. ;-)

    Report this comment

    Mad Brewer

    Monday, July 16, 2012

  • OMG, they cut off "for Holt's goals" at the end of William the Belligerent Turf Accountant's post. Whatever next?

    Report this comment

    Swiss Canary

    Monday, July 16, 2012

  • Sky Sports reporting that NCFC have made a bid for Snodgrass...

    Report this comment

    CovCanary

    Monday, July 16, 2012

  • ...and be dammed.

    Report this comment

    Mad Brewer

    Tuesday, July 17, 2012

  • blackdog2

    Monday, July 16, 2012

  • See, as long as Billy and the other trolls keep posting their irony i means City are doing well. Keep it up lads, your sardonicism is welcome as we have you well and truly sussed out !

    Report this comment

    Dubai Canary

    Monday, July 16, 2012

  • First name rhymes with Brolly, second name rhymes with cough

    Report this comment

    blackdog2

    Monday, July 16, 2012

  • That`s it Swiss! Norwich becomes the Epicentre of Total Football. Well, Norfolk`s not far from Nederland and we have lots of flat land, marshes and windmills and stuff. Game on! Blay Polder football. ;-)

    Report this comment

    Mad Brewer

    Tuesday, July 17, 2012

  • OMFG!! Again.

    Report this comment

    Mad Brewer

    Monday, July 16, 2012

  • Another attacking midfielder? Added to Mr Butterfield and Mr Whittaker, who sometimes plays midfield, let alone the usual suspects and Russ Martin who "likes to get forward" I think that we are going to take the Spanish system to the extreme and play a 10-man midfield or "mediocampo envasado". Eat yer heart out Senor Brendon Rogers.

    Report this comment

    Swiss Canary

    Monday, July 16, 2012

  • Doesn't look as though any of the Woolpack hacks have found their way to Austria, first article from a guy named Ollie Hoff, who is he? Anyonee know? Article quality no better though!

    Report this comment

    blackdog2

    Monday, July 16, 2012

  • He just won't deny it... it's official. It's Billythedirtyleedssnakesandladdersbookie

    Report this comment

    B Inners

    Monday, July 16, 2012

  • Woolpack Hacks

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    blackdog2

    Monday, July 16, 2012

  • Telking of Leeds.... They are shewing a kene interest in Crofts. Well din Drury, or it cudd be that billy booky bloke is their chef scout. Who will be nixt i wonder?

    Report this comment

    Stew Pydsodd

    Monday, July 16, 2012

  • Letter L, letter L, letter I, letter E, surname letter H, letter O, letter F, letter F

    Report this comment

    blackdog2

    Monday, July 16, 2012

  • MMMMMMM..???????

    Report this comment

    Stew Pydsodd

    Monday, July 16, 2012

  • Billythebuckaroobookie has no such problem, `twould seem......

    Report this comment

    Mad Brewer

    Monday, July 16, 2012

  • Goff, Ollie, Mr.

    Report this comment

    blackdog2

    Monday, July 16, 2012

  • I`m not playing any more. I`ll go troll the Leeds United boards. Better chance of getting through.

    Report this comment

    Mad Brewer

    Monday, July 16, 2012

  • blackdog2

    Monday, July 16, 2012

  • See if he still says that after christmas..

    Report this comment

    billytheolympicbookie

    Monday, July 16, 2012

  • Billy, why are you such a defeatist bore? crawl back under your rock and leave us alone

    Report this comment

    magicman

    Monday, July 16, 2012

  • tried to post remark about

    Report this comment

    blackdog2

    Monday, July 16, 2012

  • I understand that you can't buy a single leeds replica kit in the whole of Yorkshire for love or money. You can only get them by the gross.

    Report this comment

    DocOhNo

    Monday, July 16, 2012

  • Ethered again. Troll 2, NCFC Fan 0. Badness.

    Report this comment

    Mad Brewer

    Monday, July 16, 2012

  • Try again. That headline has eased my worries no end. ;-)

    Report this comment

    Mad Brewer

    Monday, July 16, 2012

  • Come on Billy, coming from a Leeds fan, that's rich! Deny it Billy.... go on!

    Report this comment

    B Inners

    Monday, July 16, 2012

  • I would like to apologise to all if I have taken up valuable commenting space. I thought I had only sent that message once!

    Report this comment

    CovCanary

    Monday, July 16, 2012

  • and first Austrian article

    Report this comment

    blackdog2

    Monday, July 16, 2012

  • Fair shout, Dubai. But last week a (newcomer?) poster had a dig at `Naaaridge Billy` in error. The fellow, `Speedy`, was a Proper Gent when his error was pointed out and had no hesitation in apologising graciously to the Proper Billy. That`s as opposed to billythetiddlywinksbookie who is a Proper Charlie. ;-)

    Report this comment

    Mad Brewer

    Monday, July 16, 2012

  • MB you are quite right...of course I refer to billythethreeleggedracebookie, not Billy the Norwich City supporter !

    Report this comment

    Dubai Canary

    Monday, July 16, 2012

  • jog on Mr Bookie!

    Report this comment

    magicman

    Monday, July 16, 2012

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