Norwich City chief executive David McNally believes the club’s bid to revolutionise their academy will make them pioneers in this part of the country.

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The Canaries’ proposed academy set-up has been recommended for ‘category one’ status after an exhaustive audit as part of the new ‘Elite Player Performance Plan’ currently being rolled out nationwide among the top clubs. City will now be able to recruit from a much wider talent pool to help nurture future generations of homegrown players.

“It’s a big day for the football club,” said McNally. “We hope that the Professional Game Board will ratify their recommendation next month and it will be at that time when things become official. We are thrilled. Currently we are restricted by the 90 minute rule. We have two million people within that area, whereas most of our peer group clubs will have 15 million or more. We are limited under the current arrangements – however you look at it. This will also enable us to bring the elite boys in at an earlier age. We can look after them on a full-time basis, providing we look after their education, so we can train them during the day as opposed to the evening and after-school. We are convinced that this will help us provide better and more talented players in future seasons. As a business we said it was a key objective for us. We wanted to achieve category one status. We will be the only club in the East, which we are convinced gives us a competitive advantage, and we are looking forward to bringing in better quality players from Norwich, Norfolk and further afield.”

McNally praised the work of academy head Ricky Martin and his team after the club’s hierarchy instigated a major summer overhaul in personnel and training infrastructure at Colney.

“A huge amount of work has gone into the bid for category one from people at the club, especially Ricky Martin and his team who have done the hard yards,” he said. “I think there were 224 mandatory criteria that we had to hit, which we have done, and that is a long list. It was a monumental task when you look at the infrastructure and the amount of recruitment required. ”

McNally outlined the longer term vision is to ensure the club benefits from a steady stream of fresh talent.

“At first team level it is all about merit and quality so it will still be up to these young players to be developed to a point where they can be knocking on the first team door,” he told the club’s official site. “We believe it would take only one player to come through each year to be part of a 25-man Premier League squad to make this self-financing, but obviously Chris Hughton would have the final say. The financial investment is huge, but we think we can get pay back. The plan is to make Colney state-of-the-art. We have not spent a lot of money on it in recent years, so we have planned probably an equal amount of money to be spent on it over the next three summers to what has just gone.”

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13 comments

  • can we loan the manager to someone

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    wivenhoebudgie

    Wednesday, October 17, 2012

  • This is excellent news for the future of our club, the money invested in gaining category 1 status has not come from the transfer budget, there is still some in the pot left for January. The current 90 min rule I believe is travel by car, and being in Norwich means we lose most of that radius due to being near the coast, it is completely unfair. This new status will mean we can build centres around the country, we will start by dominating the east of England and can even mean we can put an academy next to Portman Rd! Then we we roll it out to the rest of the country, phase 3 will be to take the academies across Europe. This will help the club in the future.

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    CanaryCitizen

    Tuesday, October 16, 2012

  • WIVENHOEBUDGIE-----SEEM TO REMEMBER A FEW YEAR'S AGO MAN U. NICKED ONE OF OUR YOUNG PLAYERS & HE WAS BEING FLOWN UP TO MANCHESTER

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    superfan59

    Tuesday, October 16, 2012

  • Great to have players 'knocking at the door' but there seems to be little chance of the door ever being opened. Two very capable young 'keepers sent backwards in the queue with the Bunn signing. Adeyemi and Smith forever being loaned out and consistently getting good reports from their temporary employers. If we are going to have a worthwhile Academy, then it must be accompanied with a desire to give a few players a reasonable expectation of them playing in the first team.

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    Kent Anglian

    Tuesday, October 16, 2012

  • How does the 90 minute rule work. Is it by car , train , omnibus, ??? The distance covered by your form of transport can make a massive difference.Been to Kings Lynn from Norwich by bus recently thats only just in, but by train its Chelmsford.

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    wivenhoebudgie

    Tuesday, October 16, 2012

  • Silly me, MB. I forgot young George!! No wonder Bryan Gunn moved his son, Angus, away, who was also in the England team for his age group and looked very promising!

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    Kent Anglian

    Wednesday, October 17, 2012

  • Spot on Kent Anglian. Add George Francomb to that list. He`s on duty at L2 AFC Wimbledon! Dec & Jed`s prospects severely hampered by Bunn fiasco. No spare right back so we loan out....a right back. Korey and Tom promising, so `disappear` them. Bring in somebody else`s (injured) young mifielder. Where WAS Butterfield when our U21s last played?? Deathly silence from the Carra Kremlin. That`s one thing remaining constant post the Infamous One. :-(

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    Mad Brewer

    Wednesday, October 17, 2012

  • I'm sorry CanaryCitizen but our position in the country and the lack of any other pro clubs in our area should give us a huge advantage over the likes of many other clubs such as those in the Midlands, London and Manchester who have many clubs fighting over the same boys. The 90 minute rule is our friend more than it is to most teams and is certainly not unfair. Who else could compete with us for the likes of the next Dale Gordon who came from Yarmouth. How many clubs are within 90 minutes of the places I mentioned I wonder? Yes our population density is much lower but I recon that we're still quids in.

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    baguio

    Tuesday, October 16, 2012

  • Well put Kent Anglian---esp; Bunn--unbelievable. Makes you think that it's all good prep; for the Championship. Now there's a point----what happens when we get relegated????

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    superfan59

    Wednesday, October 17, 2012

  • A spot of good news in an otherwise depressingly barren period. It's a sign!

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    Swiss Canary

    Monday, October 15, 2012

  • It would be good to see some youngsters coming through. The Acadamy has produced hardly anything in the last 10 years or so.

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    Chilly62

    Tuesday, October 16, 2012

  • I agree Swiss. I just hope the "huge financial investment" doesn't mean we don't invest enough in the team to keep us in Premier League.

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    canarydownunder

    Tuesday, October 16, 2012

  • Silly me, MB. I forgot young George!! No wonder Bryan Gunn moved his son, Angus, away, who was also in the England team for his age group and looked very promising!

    Report this comment

    Kent Anglian

    Wednesday, October 17, 2012

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