A family run swim school has found a novel solution to the dwindling number of pools available for swimming lessons - they've built their own.
With more than 60 years of combined teaching and competitive swimming experience between them, Shirley Rush along with her husband Jamie, sister Katie and mother Vall are no strangers to world of swimming tuition.
Since AQUAnimals Swim School was started in August 2015 the family run school has always hired swimming pools for third parties.
But, tired of the restrictions of having to rely on the use of other people's or organisation's facilities, they have decided to take the matter into their own hands.
From September, the swim school, based at Besthorpe, near Attleborough, will boast a state-of-the-art heated indoor pool - the same type that was used by athletes at the London 2012 Olympics.
Currently in the final stages of being built, the pool in Rookery Business Park, Attleborough, is due to be ready for its first swimming lesson next month.
Mrs Rush said: 'Private swimming pools are disappearing all the time and people don't like the insurance risk of hiring them out.
'Since starting the school we've always had the idea in the back of our minds, having our own pool means we can run the type of business we want to.'
Years of experience as both instructors, swimmers and now as parents of young children themselves have all had an influence on how the swim school has designed its new pool and facilities.
'We've listened to what people want,' said Mrs Rush. 'We've gone for a more thoughtful 'mummy and daddy' approach rather than a more corporate one.
'Swimming is one of those life skills that everyone talks about but when it come to the hassle we've tried to make it easier.'
A report published on behalf of Swim England earlier in the year revealed that almost a third of children leave primary school without being able to swim and with no basic water safety skills.
The AQUAnimals Swim School hope their new pool will provide an accessible and friendly facility to the local community.
For more information about the swim school and the new pool visit www.aquanimals.co.uk
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