Brazil World Cup is social media sensation

Thursday, July 3, 2014
5:43 PM

Brazil 2014 is proving to be a social media sensation as 230 million people used the tournament’s official hubs by the end of the group stage.

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FIFA’s Global Stadium has had enough visitors to fill the Maracana 3,000 times over since the World Cup began.

The tournament’s official phone app has also become the biggest sports event app of all time, with 20 million downloads in 26 days. Fans have spent an average of 62 minutes using the app – equivalent to 2,000 years.

Facebook users’ interest has also been piqued by the tournament, with 358 million users reached by FIFA content.

FIFA’s Twitter account also saw its follower numbers rocket to 13.5 million with an average of 10 new followers a second on the opening match day.

The official World Cup Instagram app saw its follower numbers go from 42,000 to 550,000 in a week.

Matt Stone, FIFA Head of Digital, said the tournament was becoming the “mobile and social World Cup”.

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