Work to start early next year at new Asda superstore in south Norwich

07:48 16 December 2013

Artist impression of new Asda supermarket off Hall Road in Norwich.

Artist impression of new Asda supermarket off Hall Road in Norwich.

Submitted - November 2011

Bosses at Asda have confirmed today that work on its new south Norwich superstore will start early in the new year.

The company’s plans for a new 5,796 sq m store at Harford Place, off Hall Road in Tuckswood, were controversially agreed on December 6 last year.

Asda bosses said then that they planned to start work in 2013. But earlier this month, with work yet to begin, fears were growing that the project had been postponed.

However, bosses subsequently insisted that a new Norwich superstore would be built, and a licensing application has now been lodged with Norwich City Council.

Lisa Rooke, Asda senior property communications manager, said: “We remain committed to delivering a new store in south Norwich and have recently submitted a licensing application for the store, which marks the next stage in the process. We plan to start work on site early next year.”

The granting of planning permission for the superstore, at the former Bally Shoe factory site, proved to be highly controversial.

In September last year, a proposal for the store was rejected by members of the city council’s planning committee, by five votes to four.

Following that decision, in a poll organised by the Norwich Evening News, nearly four in five people said councillors had got one of the city’s biggest planning decisions for years wrong.

Almost 1,000 readers had their say in just four days, with 79pc saying that proposals for the development should have been given the go-ahead. Less than three months after the proposal was rejected, identical plans were lodged with the council and the planning committee voted by seven to five to approve the plans, which also include a gym, pub, community centre, 334-space car park and other shops.

Developers said the scheme would create 300 jobs in the superstore and about 100 elsewhere on the site.

Is work about to start at a site near you in Norwich? Call reporter David Bale on 01603 772427 or email


  • Unfortunately Carol, you will be in the minority walking to the shops. The proven fact is this development will attract a lot more cars, and will clog up the roads in the area, with increase noise and pollution.

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    Monday, December 16, 2013

  • The people in their cars would have been going supermarket shopping in their cars before this ASDA is built - so ultimately there won't be a net increase. Perhaps this store will be nearer for them, so actually creating less traffic and pollution overall.

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    Monday, December 16, 2013

  • Brilliant news. A supermarket within easy walking distance for myself and hundreds of local people.

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    Carol Bolton

    Monday, December 16, 2013

  • This will vastly improve the industrial wasteland to the East of Hall Road and competition for the below-standard Tesco store at Harford.

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    Monday, December 16, 2013

  • I hope people in Lakenham will follow Carol's example and walk to this store. Will offer better value than smaller supermarket competitors. I was expecting south Norwich ASDA to have been open in good time for Christmas. The downside is where are the well-paid quality new jobs in this area? How much traffic will the store generate?

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    Monday, December 16, 2013

  • Hope it's not as grim as the nearby Tescos - possibly one of the most depressing shops I've ever been in

    Report this comment


    Tuesday, December 17, 2013

The views expressed in the above comments do not necessarily reflect the views of this site


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