Women in Norwich fill their bra cups with cash for charity

Les Cologne, community fundraising manager for Big C, with the Sheriff of Norwich, John Jennings, dressing up City Hall and the lions with bras for the Big C Link Up Your C Cup campaign. Picture: Denise Bradley Les Cologne, community fundraising manager for Big C, with the Sheriff of Norwich, John Jennings, dressing up City Hall and the lions with bras for the Big C Link Up Your C Cup campaign. Picture: Denise Bradley

Friday, September 28, 2012
4:39 PM

People in Norwich were forced to do a double-take today when City Hall was colourfully decorated with hundreds of bras.

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The Big C team dressing up City Hall with bras for the Big C Link Up Your C Cup campaign. From left, Helen Cocksedge, Kishni Ram, Rachel Francis, Diane Northway, and Les Cologne, community fundraising manager. Picture: Denise BradleyThe Big C team dressing up City Hall with bras for the Big C Link Up Your C Cup campaign. From left, Helen Cocksedge, Kishni Ram, Rachel Francis, Diane Northway, and Les Cologne, community fundraising manager. Picture: Denise Bradley

Organised by Norfolk and Waveney cancer charity, The Big C, people were invited to hook their bras to a chain on the balcony of City Hall, as part of the Link up your C cup appeal.

Women turned their bra cups into cash cups to highlight the charity and to raise funds.

Lesley Cologne, community fundraising manager at the Big C, said: “It’s something a bit different. It’s a fun way or raising awareness of the Big C.

“The reason we have done it now is because it’s the run up to Breast Cancer Awareness Month which takes place in October.

“It’s the third year that we have done it.

“By holding the event on the balcony of City Hall, it helps us get out message across to a lot of people. We have collected hundreds of bras. Even the lions outside the hall were wearing them.”

She said that the charity was focusing on the Closer to You campaign, which sees volunteers offering advice, information and support to those in need.

“We want to bring the service closer to people’s door steps,” she said.

Bras in good enough condition will be sold in Big C’s shops.

Sheriff of Norwich John Jennings described it as a great way to support a local charity offering invaluable support to those affected by cancer.

The charity currently has two support centres, one at thee Norfolk and Norwich University Hospital and another in Great Yarmouth.

*For more information see www.big-c.co.uk

-Are you staging a unique event? Contact reporter Lucy Wright on 01603 772439 or email lucy.wright@archant.co.uk

5 comments

  • I shall be placing my "Y" fronts on Brenda Arthurs head to raise awareness of testicular cancer.

    Report this comment

    Tudor Bushe

    Friday, September 28, 2012

  • Breast cancer is a serious and often fatal disease. fed up with certain groups making light of it.

    Report this comment

    bookworm

    Friday, September 28, 2012

  • welll said last poster--all the jolly and shallow japes makes me feel annoyed to say the least.

    Report this comment

    bookworm

    Saturday, September 29, 2012

  • Cancer is a very serious, devastating illness. This event might be well-intentioned but it brings a sexual, exhibitionist element into it that makes it seem trashy. It is also sexist. I am sure they wouldn't do the same thing with Y fronts.

    Report this comment

    Jane

    Saturday, September 29, 2012

  • I shall be placing my "Y" fronts on Brenda Arthurs head to raise awareness of testicular cancer.

    Report this comment

    Tudor Bushe

    Friday, September 28, 2012

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