Winning logo for 37th Norwich beer festival unveiled
09:01 21 May 2014
The designer of this year’s winning logo for the 37th Norwich beer festival has been entering the competition for more than three decades.
James Woodrow, from Thorpe Hamlet, has visited the beer festival every year since it started in 1977 and has entered the annual competition since it was first introduced in the early 1980s.
His first attempt, he admitted, was “a hasty effort, drawn on the back of a beer mat whilst being given a lift home in a rather wobbly bus, and probably didn’t occupy the judges for long”.
On hearing that he had finally won the competition, he said: “Oh. I think I shall have a pint of Old Stoatwobbler. When the festival glass is available, I think I shall have another one.”
The legendary Old Stoatwobbler is a strong black stout which was originally brewed by Spectrum Brewery, which has closed.
But the secret recipe has been passed to Beeston Brewery, near Dereham, which continues to brew the 6pc alcohol beer.
Mr Woodrow wins £100 and also a selection of merchandise featuring his logo, including the glass, as keepsakes.
Now he has achieved his ambition, only time will tell if he continues to enter the competition again next year.
This year’s Norwich beer festival, which is run by the Norwich and Norfolk branch of the Campaign for Real Ale, runs from Monday, October 27 to Saturday, November 1 at its regular home, St Andrew’s Hall & Blackfriars’ Hall.
The beer festival logo is widely used to promote the festival on souvenir glasses, pin badges and clothing and so the merit of each entry, an impressive number of more than 70 this year, were carefully deliberated before the winner was selected by the beer festival planning meeting attendees.
Martin Ward, festival organiser, said: “The design stood out because of the rare depiction of the building in which the beer festival takes place, as well as the nice shape of the dragon, which is the only design requirement given to entrants.”
Although planning is still at an early stage, the festival will again aim to provide an exceptional range of quality real ales, ciders and perries, from not only Norfolk, but other outstanding breweries around the country, no doubt also including a few festival specials.
One brewery is likely to be more heavily featured in one bar area again because the trial with Arbor Brewery from Bristol was so successful last year.
For further information about the festival, go to http://www.norwichcamra.org.uk/festival/festival.htm
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