Why is North Walsham’s new Waitrose supermarket selling Cornish crab instead of crabs from Cromer?
PUBLISHED: 16:46 30 November 2012
A newly opened supermarket, that prides itself on selling locally-sourced produce, has got Cornish crab in its chiller cabinet because its can’t find anyone to supply the crustaceans from Cromer.
Waitrose, which has just opened a store in North Walsham, is selling the Cornish-caught shellfish instead of crab caught nine miles away in Cromer.
Branch manager Ashley Broad said: “Waitrose was the first supermarket to stock dressed Cromer Crab in 1992 so we were deeply saddened when the Cromer Crab Company closed earlier this year.
“Unfortunately we have not been able to find another company in the area that can cook and prepare Cromer crab to the technical standards that we require. However we remain extremely keen to offer what is a fantastic product to our customers again in the future and would encourage any interested parties to get in touch with us.”
A disappointed shopper, who has asked not to be named, contacted the North Norfolk News when she first noticed the Cornish crab on sale.
She said: “It just doesn’t ring right to be having Cornish crab when we have got very good crabs right here on the doorstep. Cromer is renowned for its crabs. I was a bit disappointed. I mentioned it to my neighbour when I got home and he also thought it was a bit off.”
Young’s Seafood announced it was launching a consultation in to the future of its Cromer Crab Company in September 2011. By July this year, the company’s work force had gone from 230 to 20, who stayed on to decommission the site and equipment.