Which celebrity chef has taken on his first Norwich business?

08:48 17 October 2012

The Earlham Arms in Earlham Road in Norwich, pictured last year; Photo: Bill Smith

The Earlham Arms in Earlham Road in Norwich, pictured last year; Photo: Bill Smith

Archant © 2011

Flying Kiwi Inns already runs five businesses in rural and coastal locations in Norfolk.

Here is how Chris Coubrough describes himself from his website

“Coming from a large, isolated farming background in the North Island of New Zealand my passion, understanding and knowledge of food grew out of being part of a family where the natural way of life meant that we grew, nurtured and butchered everything we put on the table. Even as a toddler I would help my mother and grandmother cook for the family. Today, I still have the same enthusiasm to create wholesome food using only the best local ingredients, whilst combining them with inspirations I have picked up during my travels around the world.

This lifelong appreciation has meant I have always wanted to create places to stay and eat that I would like and people would want to go to again and again. I am constantly thinking about the food we serve, the look of the bars and restaurants - every little detail; adding bits all the time from my travels and experiences. With the support of my colleagues, wife, family and friends, I have come so far in achieving my dreams but there is still a long way to go.

Being a Master Chef has also given me the opportunity to produce a couple of successful television series. I recently visited Greenland and had the chance to cook some amazing dishes using fantastic, traditional Greenlandic ingredients for a forthcoming series.”

And now the chain run by master chef Chris Coubrough, from ITV’s Coastal Kitchen, has taken on the Earlham Arms in Earlham Road, which will reopen next month as a pub and restaurant.

As reported, the pub closed at the start of the year after just five months trading as the Earlham Arms. It was previously known as The Fountain, the Schoolhouse and the Pickwick.

Mr Coubrough said: “We have taken on the lease at the pub, and it will be the first Flying Kiwi Inn in Norwich.

“The pub was bankrupt and closed, but it’s a nice looking building in a good location. The opening date is flexible but it will be some time next month.

“Builders have started work at the site and we will spending about £100,000 on it to make it look like a Flying Kiwi Inn.

“We are sticking with the name of Earlham Arms. There will be about 30 people on the payroll. The food served will not be quite as ‘seafoody’ as our inns on the coast, and there will be a larger range of beers. It will be good for the area, as closed buildings are never good.”

As reported, The Earlham Arms closed in January, after suffering a poor festive period. The pub had only opened in September the previous year and changed its name to The Earlham Arms after a complete refurbishment.

As reported, Mr Coubrough met deputy prime minister Nick Clegg last week at one of his pubs, the King’s Head in Letheringsett, near Holt. Mr Clegg backed the Norwich Evening News’s Love Your Local campaign, describing pubs as “absolutely integral to the fabric of a local community”.

The Flying Kiwi Inns chain also includes the hotels, The Crown Inn in East Rudham, the Ship Hotel in Brancaster and the Crown Hotel in Wells and the White Hart Hotel in Hingham, which is a pub/ restaurant.

To see more stories from the Love your Local campaign visit loveyourlocal

Do you have a pub story? Call reporter David Bale on 01603 772427 or email


  • It's had an "interesting" trading history because it wasn't selling the right product. Location is less important if you're selling something that people want. I think the location of this pub is fine , Mr. Coubrough's recipe for success is good & well tried , It'll certainly get my patronage.

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    Tudor Bushe

    Thursday, October 18, 2012

  • Let's wish him well but the fact that the pub appears to have had such an "interesting" trading history makes me wonder if the location is quite as good as Mr Coubrough thinks it is.

    Report this comment

    Ne Absiste

    Wednesday, October 17, 2012

  • Great to have a business success story , for once . Good luck to him .

    Report this comment


    Wednesday, October 17, 2012

The views expressed in the above comments do not necessarily reflect the views of this site

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