What do you think of new logo for Norfolk Museums Service, designed by Norwich University of the Arts students?

12:00 09 March 2014

The new logo for Norfolk Museums Service

The new logo for Norfolk Museums Service


Some of Norfolk’s most familiar museums have new branding, thanks to the creative efforts of students from the Norwich University of the Arts.

The project, which commissioned through NUA’s commercial department ideasfactory@NUA, has seen Norfolk Museums Service (NMS) overhaul its brand as part of a five-year strategy to open the doors of its sites to wider commercial use.

The sites include Gressenhall Farm and Workhouse, the Elizabethan House Museum in Great Yarmouth, Ancient House in Thetford and the Norwich Castle Museum.

The brief was to make the core brand more commercial and sit appropriately within a competitive sector.

Sarah Steed, business director of ideasfactory@NUA, said: “Our aim was to develop a logo which reflects the expert status of the work the museum service carries out in a modern, motivating way.

“The students began by conducting a research visit to view the NMS operations at Norwich Castle before delivering seven different creative routes for review with the client. The selected arch logo is simple, distinctive and could only belong to Norfolk.”

The students designed a logo echoing the shape of the ‘Bigod’ arch, a piece of Norman architecture on the first floor of the Castle keep.

Using a simple, easy to read typeface, the ten segments of the arch represent the ten very different sites the service brings together, as well as the varied work the museum service carries out.

Jo Warr, programme manager at NMS, said: “The whole redesign process ran smoothly and the students were very professional throughout.”

What do you think of the new logo? Comment below.


  • Clean, classy and creative. Well done. Much prefer the version without Service underneath. I think the third upsets the balance of the artwork and the additional word is superfluous.

    Report this comment

    Jane Scarfe

    Sunday, March 9, 2014

  • Yes, get rid of "service".. It's not a service, it's a product you're getting behind.

    Report this comment

    marty r

    Sunday, March 9, 2014

The views expressed in the above comments do not necessarily reflect the views of this site


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