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Hot chocolate and sausage rolls hit the spot as cafe thanks Dereham’s snow workers

14:58 21 January 2013

Laura Elliott of Flour and Bean in Dereham

Laura Elliott of Flour and Bean in Dereham

Archant

A Dereham cafe has been going door-to-door to drum up business during the cold weather and thank workers who have struggled in through the snow.

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Flour and Bean, in the Market Place, found it was wasting a lot of produce because of reduced footfall since the snow arrived, and decided to try something new while its delivery van was off the road.

Catering assistant Laura Elliott spent this morning visiting about 50 businesses in the town centre promoting hot drinks at 99p and hot savoury items at half price for people working in Dereham, and offering to deliver to them.

She said hot chocolate had proved to be the most popular item, reduced to 99p from it usual £2.60, and sausage rolls, at 75p instead of £1.35, were also proving a hit.

She said: “We wanted to say hello to people, and tell them they don’t have to come to us, we will come to you. It is to cheer people up a bit.

“It’s for everyone who works in Dereham and who has dragged themselves to work because a lot have not. It’s our reward to them.

“People have been happily surprised that we are offering a delivery service as it stops them getting their feet wet.”

She said the shop would be repeating the offer tomorrow, Tuesday.

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2 comments

  • "Hot chocolate and sausage rolls hit the spot as cafe thanks Dereham’s snow workers" @Martin George This is a misleading title; I expected to read that the Flour & Bean had supplied (free of charge) hot chocolate and sausage rolls to those who had done their good deed for the day (helping to clear away snow and ice). Marketing and advertising is no less what would be expected in any business, not least one which is having to react to a decline in sales caused by the bad weather.

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    Musto_Fan

    Wednesday, January 23, 2013

  • Lovely shop owners. Fabulous selection of cakessavouries cooked to high standards. Service always 1010. Always a treat to call in and have a coffee and a cake. Family love Flour & Bean. Lovely to know that they care about the bigger picture. Great idea to serve the community at discounted prices. Other companies would take advantage of the weather and put their prices up. Thank you Flour & Bean. Well Done x

    Report this comment

    shainey hallin

    Monday, January 21, 2013

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