Video: New German beer hall/sports bar to open in Norwich city centre

Steven King at the huge island bar in the upstairs sports bar under construction at Stadia, formerly the Office. Picture: Denise Bradley Steven King at the huge island bar in the upstairs sports bar under construction at Stadia, formerly the Office. Picture: Denise Bradley

Wednesday, April 16, 2014
5:55 PM

A new German beer hall/sports bar is due to open in Norwich city centre next month, and the people behind it are promising it will offer something new for locals and visitors alike.

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Stadia, the new bar under construction at the former Office site. Picture: Denise BradleyStadia, the new bar under construction at the former Office site. Picture: Denise Bradley

Replica German beer halls may have taken an eternity to catch on in the UK, but at long last they are now opening at towns and cities across the country.

Norwich-based businessman Steven King is behind the new sports bar/party venue/German beer hall on two floors that is opening in five weeks’ time near to his successful Bar 11 venue in the city centre.

Mr King had the idea for the new venue, which will be called Stadia, after visiting the Bierkeller German Bavarian bar in Liverpool.

The new £800,000 venue in Upper King Street will be based on a German beer hall downstairs, with two-pint steins of beer on sale, while upstairs there will be a 26m circumference bar counter shaped like a hot tub with sport on TV and DJs.

Customers will be able to buy keypads worth £10 or £20 to pay for fonts of beer for groups or parties.

The new venue is set to create 36 new jobs and is due to open on May 22.

The building, which has been closed for several years, has previously been known as Cafe Maximo, The Office and Pitcher and Piano, and was Norwich Union offices before that.

Mr King said: “We went to the Bierkeller in Liverpool which was really busy and we felt it made sense. They had big and small glasses available, including the steins that are so popular in Germany. In our German beerhouse there will be big wooden tables, an oompah band and steins of beer like in a German beerhouse. We will be serving Becks German beer to start and then later a craft beer. There will be food downstairs but just burgers.

“And upstairs will be a sports bar/party venue. There will also be pole dancing for parties and Djs. The venue will be open seven days a week from 11am.”

He said that Bar 11 enjoyed its busiest ever Saturday this month with 1500 people coming through the door.

When it opened in September 2011, the idea of a ‘high-end’ London bar took a while to get going, but it has become one of the ‘in’ places to go to. It employs 36 people.

The Evening News has been urging customers to support local pubs, bars and breweries in our Love your Local campaign.

To see more stories from the campaign visit www.eveningnews24.co.uk/loveyourlocal

Have you got a story about a new bar/restaurant opening in Norwich? Email david.bale2@archant.co.uk

25 comments

  • HA, i've never been to a German bar where all they serve is Becks? They don't even like beck's, good research.

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    Chris Johnson

    Friday, April 18, 2014

  • Once again the Norwich Entertainment Zone shows zero imagination. A German Beer bar...with fake beer. Closed within a year. How about encouraging back all those companies that provided better paying office jobs to all those empty office blocks in the zone?

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    Resident Smith

    Thursday, April 17, 2014

  • Great idea but please do not serve Becks find a proper German beer

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    Scrooge

    Thursday, April 17, 2014

  • Only German beer for purchase....Becks.....oh how traditional. The choice of German beers is unreal at a total of 1.

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    Mattias333

    Thursday, April 17, 2014

  • Might get a decent beer like Karlsberg then ?

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    turnover

    Thursday, April 17, 2014

  • The last time I went into Bar11 it was amusing to see dirty old men gawping at scantily dressed littlepouting girls behind the bar. It is not upper class or comparable to a London bar at all - and the beer is well overpriced hence the large turnover of customers. At least this new bar will be an option for those wanting to squeeze an expensive German beer in between several pints of Fosters and a dirty burger. Sounds like a theme bar you'd find on a Butlin's camp to me - but good luck to the man taking the risk with his cash. Now down to the serious stuff - where can I find that pole?

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    littlenewshound

    Thursday, April 17, 2014

  • Pole dancing in a German bar named the pural of stadium. okayyyyy

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    richard jermy

    Wednesday, April 16, 2014

  • If Becks is the extent of the owners knowledge of German beers I think he is in trouble. You can get Becks anywhere, nothing new and nothing to see here i'm afraid except another fad bar

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    Ian F

    Wednesday, April 16, 2014

  • Lewis - you mean a bar for chavs, or schmucks who think they are the high rollers of Norwich because they splash money in Bar 11 or Mercy XS?

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    Mooseyt3

    Wednesday, April 16, 2014

  • Scania - Why would a genuine German beer hall be in Norwich, England? Think about it... It will be in the 'style of' and have a fair few 'Norwich' esk tweeks I am sures.

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    Lewis Esquire

    Wednesday, April 16, 2014

  • Who are all these people commenting? You don't sound like the kind of age-range this sort of venue would appeal too! I personally have been waiting for a good sports bar like this for yeares, and the location is excellent. I think this guy knows what he's doing and I will be visiting the new bar myself in the not so distant future.

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    Lewis Esquire

    Wednesday, April 16, 2014

  • No genuine German beer hall would ever serve Beck's. LOL. This bloke doesn't have a clue. It will be closed within weeks.

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    Scania

    Wednesday, April 16, 2014

  • Bar 11 successful? I don't think so!

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    Norfolk John

    Wednesday, April 16, 2014

  • How very ghastly, sehr niedrige Lebens Abschaum Prosit danke schon

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    PaulH

    Wednesday, April 16, 2014

  • Good grief. Dejavu all over again. Doesn`t anyone on the licensing committee or is there no one in the police force who remember the infamous Hofbrauhaus in Anglia Square? If I remember rightly it came to a rather undignified end. It too had flagons of larger, an oompa band and very large tables which people used to climb onto and in their alacholic induced staet do their best to dance

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    BG

    Wednesday, April 16, 2014

  • Agreed. I certainly wouldn't want a stein of Becks.

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    DT

    Wednesday, April 16, 2014

  • If its going to be a high end London type place will house prices be the only topic of conversation ? I would fancy a few steins of Dunkels or Dullards on my way back from the food bank.

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    Steely Dan

    Wednesday, April 16, 2014

  • Oooh, what a choice of beer! Anyone who had done an ounce of research would realise that Becks to the Germans is like Carling to the Brits - cheap and nasty. Has this guy done any research at all? The range of beer available in German beer halls is vast and far more exciting than Becks. Then again, if he's hoping to attract the same class of customer as Bar 11 then most of them wouldn't even be able to point out Germany on a map.

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    NROO

    Wednesday, April 16, 2014

  • A great addition for the cites night time economy ! The Hofbrauhaus in Magdlen Street ended in disaster,drunken behaviour ! so lets have more !!!

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    Albert Cooper

    Wednesday, April 16, 2014

  • You'll soon be (kr)out of business

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    Yellow Fox

    Wednesday, April 16, 2014

  • Better than an empty premise. But pole dancing and burgers? How very German!?

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    DT

    Wednesday, April 16, 2014

  • And pole-dancing too? Very authentic.

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    a fine city

    Wednesday, April 16, 2014

  • Replica German beer hall - 'we will serve Becks' lol

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    michael

    Wednesday, April 16, 2014

  • Piranha24

    Wednesday, April 16, 2014

  • err, Norwich had a German Beer Keller for AGES along Magdalen St. Also, Bar 11 is full of chavs, it is not a high end London style bar by any means!

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    Mooseyt3

    Wednesday, April 16, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

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