Video: ‘Making first Mustard TV appearance was as nerve-wracking as Canaries debut’, says Darren Eadie
A new era in local broadcasting has begun, after the first programmes from Mustard TV were beamed into tens of thousands of homes.
The new channel – bursting with local news, sport and entertainment – launched at 5.30pm on Freeview Channel 8.
The station, broadcasting to around 320,000 people, is owned by the community media group Archant, which also owns the EDP and Norwich Evening News.
The Mustard TV schedule began with Mustard News from 5.30pm, which was followed by the flagship magazine programme, The Mustard Show, presented by former Norwich City player Darren Eadie and Beth Davison.
Fiona Ryder, Mustard’s managing director, spoke of her pride at seeing Mustard TV on air.
“It has been two years of work and it is really exciting. There is real warmth and people want this to be a success. This is a first for Norfolk and Norwich and we are ahead of London for once and we want to celebrate that. The response from advertisers has been fantastic and we want to really thank our first advertisers and sponsors.”
The first Mustard Show - described as promising a “daily dollop of all things Norfolk” - began with features on the Norwich Rock Choir, a look into the history of Norwich Castle’s dungeons, and an interview with Alan Partridge actor Simon Greenall.
Former Canaries winger Darren Eadie revealed that making his Mustard TV debut was as nerve-wracking as his Norwich City first team appearance in 1993.
“People love Norwich and Norfolk and we are talking about things close to their hearts. It is a proper local TV station and it looks good and the stories are really good. We are so pleased that people want to be really involved,” he said.
Mustard TV had been running on the internet since January 2013, and its inaugural broadcast was Mustard News at 5.30pm, followed by the short welcome programme This is Mustard TV.
Prime time programming includes Archive Half Hour, a local history series featuring archive footage from the East Anglian Film Archive, and The Mustard Show, Norfolk’s freshest daily magazine programme.
Here’s what people have been saying on Twitter:
Carl Lamb (@AlmaryCarlIFA) Mustard TV will become a strong local voice that will be followed by those that want local news.
Martina (@martina_zian) MustardTV is generally making me laugh quite a bit. Really making doing college work a lot more enjoyable!
Liam Bradford (@liambradford) MustardTV Mine and @SamKeshavarzi’s favourite new channel! Lovin’ it!
Daisy Bonham (@peachyrumcake) I’m fully enjoying the Mustard show on @MustardTV. I’ve learnt a few good Norfolk facts that’s will be coming out in the pub soon!
Lee (@leencfc1) As a media and history lover the combo of @MustardTV and Chris Bailey could soon become an obsession.
Dean Tucker (@DTucker91) Great launch for @MustardTV loving seeing Alan Partridge saying “You’re watching Mustard TV”
Cllr Tom Garrod (@TomGarrod) Got home just in time to catch the first moments of @MustardTV - looks fantastic! Congrats all! #Norfolk