October 25 2014 Latest news:
Monday, September 1, 2014
Thousands of people enjoyed the sun and the live acts at the Sundown festival, with some of the music industry’s biggest chart acts appearing on the weekend.
About 50,000 people, up 12,000 on last year, visited the festival at the Norfolk Showground, near Norwich, with just under 10,000 camping over the weekend.
Just 15,000 people attended the inaugural event in 2011.
And while the festival was bound to appeal more to teenagers and 20-somethings, a huge age range of people from five right up to grandparents bringing their grandchildren enjoyed the attractions.
Dion Clements, festival spokesman, said Sundown had quickly established itself as one of the UK’s best live music events to end the summer season.
He said: “Figures were about 12,000 up on last year, when we had about 38,000 visitors.
“We were pretty lucky to have fair weather for the fourth year in a row.
“The dance stage was rammed on Saturday, and Tinie Tempah and Chase and Status were popular. The #IAMSUNDOWN winner Riva did very well as well.
“I think everything was slightly slicker this year, but we still have things to learn, so we will tweak it a bit for next year.”
Among those wowing the crowds was Suffolk artist Oliver Daldry, another #IAMSUNDOWN aspiring artist competition winner, who made a fantastic debut.
Festival-goers came from across the region and beyond, including thousands of youngsters from Norwich. Many made a weekend of it and either camped on the site or checked into nearby hotels and bed and breakfasts, offering a late summer boost to the local economy.
Police said the crowds were generally well-behaved, although officers are investigating an alleged assault on a girl in her late teens, which occurred at the festival’s camp site, at about 8pm on Friday.