Tesco is to open a new store in Swaffham, it was announced today (Thursday).

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The developer Millngate has bought a three acre site on the EcoTech Business Park, in Castle Acre Road, from Breckland Council.

Swaffham currently has an Asda store in Lynn Street, just off the Market Place, and a Waitrose also in Castle Acre Road, a few hundred yards from the new Tesco site.

A recent retail study commissioned by the council revealed that 49pc of those questioned in the area chose to travel to other towns to do their weekly shop.

Tesco is due to hold a public exhibition on the plans early in the new year.

Read more in tomorrow’s Eastern Daily Press.

13 comments

  • Darkstar, how clever of you to know what Swaffham wants! You seem to belong to the growing breed of internet nimbys, generally people with an obsession and too much time to dwell on it, amassing disconnected data from web searches that support their monopolar point of view and posting on any relevant comment thread whether it concerns them directly or not. I feel I must congratulate you on your ability to measure distances on maps and your skill in mind reading however. I believe the general feeling among the people of Swaffham, many of whom I have spoken to, is that they are well aware they don’t need a Tesco but they do want one and are grateful to be offered the choice. After all, they can always vote with their feet, can’t they, even if those feet are on the pedals of a motor vehicle. Captaincozmik, I think that somewhere mid-Atlantic you slipped behind the curve. Your dystopian scenario has already happened and the fact that the great consumer god Tesco has granted its favour to Swaffham is seen by many as the possible start of an upturn.

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    Thoreauwasright

    Monday, November 14, 2011

  • Not wishing to place a downer on the news regarding a possible Tesco in Swaffham and the welcome employment it will bring, but.... Having been a visitor to North America on several occasions over the past 25 years I have noted the effect that the proliferation of out-of-town large retail premises has had on once thriving town centres. Many small and medium sized towns now find it hard to attract viable businesses to their high streets and market places, where empty premises compete with junk and charity shops for pride of place. There are at least 8 Tesco stores within 25 miles of Swaffham. So before welcoming with open arms the behemoth, think carefully of what we could lose!

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    captaincozmik

    Friday, November 11, 2011

  • Its interesting that the traders in Wymondham are keen to see an additional superstore in the town as they feel it encourages people to stay and shop and benefits all.

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    Abraham

    Sunday, November 13, 2011

  • If there's one thing that infuriates Norfolk Nimbys more that a wind turbine it's a Tesco store and Swaffham's about to have both next to each other! I welcome Tesco and I'm quite sure it will make no more difference to the town centre than the Waitrose that's already there. In fact people from villages to the east like Sporle and Necton (Co-opless) may decide to use Swaffham for their shopping instead of Dereham, actually benefiting the town traders.

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    Thoreauwasright

    Thursday, November 10, 2011

  • Retail study? by whom... paid for by whom? be interesting to see how the questions were phrased?? Must we have another Tesco? 3 in Kings Lynn, another down the road in Dereham. Are they really any better than the rest? look at thier pricing on Petrol, no one pstation charges the same! ''every little helps''.... you bet it does, their profits. Thank you Asda for coming to West Norfolk !! Petrol prices never been more competitive....... Also!! their b=~#*y lorries crawling along 1950's road infrastructure!

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    spodav

    Thursday, November 10, 2011

  • Residents in Swaffham look forward to Tesco opening.

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    Johnny Norfolk

    Tuesday, November 15, 2011

  • Well, Thoreauwasright - what a smug, arrogant and patronising tone you adopt! The criticisms you aim at me well describe yourself. In reply to your comment on my monopolar view, Swaffham Tesco concerns me directly as I live very close to the proposed site. Are you a Swaffham resident? You don’t mention the commentator Abraham in your criticism, despite his comments on Wymondham and Unthank Road, yet you criticise captaincozmic for his observations on out-of-town development. The point, which you have obviously missed, about measuring distances on maps, is to illustrate how surveys can be skewed – i.e that people living within 15 minutes journey time don’t shop in Swaffham. The map distances show the obvious reason why they don’t shop in Swaffham. I must return the compliment. You too are very skilled in mind reading. You believe the general feeling among the people of Swaffham, many of whom you have spoken to, is for a Tesco store. Well, what percentage are we talking about? How many is the many you have spoken to? Tens, hundreds, thousands? Which again returns to my first comment – for a survey to be valid it needs to be qualified by the numbers interviewed and so . At least my comments are referenced. You do not address the main concern of what effect it will have on Swaffham town centre. Having searched for disconnected data that supports my monopolar point of view, there are several examples, apart from Stalham, which illustrate what a development such as Tesco could mean for a town the size of Swaffham. Sheringham, a town of a similar size to Swaffham, held out against the building of a Tescos for 14 years. When Tesco finally got the go ahead a local campaigner stated: ‘Now we will have to wait and see if our predictions of what will happen to Sheringham's shops and community come true. Tesco have been estimating they will take £1.6m from local traders." (http:tescosheringham.blogspot.com) Take a look at the article in the EDP 15th October re what Tescos are doing in Southwold with their newly opened store (http:www.edp24.co.uknewstesco_accused_of_ignoring_local_views_as_new_store_opens_in_southwold_1_1091599?action=register) So much for Tescos caring sharing community ethos. They are a profit-making organisation and will suck whatever profit they can from the town. Remember: Every little hurts!

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    darkstar

    Monday, November 14, 2011

  • We need an urgent reform of planning laws to stop big supermarkets from muscling in on our towns and cities to the detriment of existing shops. Norwich now has about 18 Tescos (in spite of local opposition), small towns like Stalham have had their shopping street destroyed and councils are powerless to stop the march of these giants.

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    DrJB

    Thursday, November 10, 2011

  • Swaffham does not need or want a Tescos. The town already has an Asda, Co-op, Iceland and Waitrose (in alphabetical order) which cater for the town’s diverse population. It would be interesting to see the results of the surveys; how many people were interviewed, age range, where they live, questions asked and so on. Perhaps the surveys could be independently verified. A survey can be skewed to produce the desired results. Millngate, the purchasers of the site, commissioned its own survey, which found that 67% of people living within a 15 minute journey time of Swaffham do not do their main food shop in Swaffham. A 15 minute journey time – Let’s say 10 miles from Swaffham. So that’s 6 miles from King’s Lynn, 2 miles from Dereham, 4 miles from Downham Market and 5 miles from Fakenham. Of course these people are not going to do their main food shop in Swaffham! Apparently, of those living directly in the Swaffham postcode area 42% still travel outside of Swaffham for their main food shop. Do they do their shopping on the way home from work in the main employment areas of King’s Lynn or Dereham? If so, a Tescos in Swaffham will make very little difference to them. It is interesting that Millngate exchanged conditional contracts on 1st August, 2011 (according to their website). Yet this is the first Swaffham residents have heard of it. What effect will it have on Swaffham? Well, ask people who live in Stalham how many local shops have closed since Tescos opened. Does Swaffham really want to lose its independent greengrocers, butchers, bakers, florists and so on? The proposed Tescos will be out of the town centre. How many people will drive into the town centre after shopping at Tescos? Tescos will bring nothing to the town but shop closures.

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    darkstar

    Friday, November 11, 2011

  • Outstanding news! EcoTech Business Park has been underdeveloped and an unsuccessful dismal disappointment for years, so Tesco’s positive national mercantile investment in Swaffham is imperative, forward progress for entire surrounding area. Tesco must be cordially welcomed into the community as a major, thriving business which will amplify sustainable job opportunities and increase local shopping options in Swaffham. Living in a free society offers all citizens an often taken for granted contentment to give their patronage to any shop of their choice. If you prefer other local shopping options so be it, but do not impede or denigrate others who may prefer to exercise their equal right to conveniently shop in a new Swaffham Tesco rather than squandering time, money, and effort traveling greater distances just to reap any benefit from bargains or variety offered by competition between major superstores. Grateful residents of Swaffham deserve more jobs and more choice. Every little helps!

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    J. Harry

    Thursday, November 10, 2011

  • A Tesco store may on paper provide 100 jobs but what will the effect be on the other stores and shops in the town. I cannot see the Co-op or ASDA surviving due to their size and limited stock. I do not see the overall employment situation improving either, in fact it could worsen. If shops have to close due to loss of business their staff would move to the new store.

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    Generation Gap

    Sunday, November 13, 2011

  • Its inaccurate to say Swaffham doesnt want or need a Tesco. Some people in and around Swaffham dont want or need it , but others will welcome it and the choice and jobs it brings. We had the protracted objections to the Unthank Road store in Norwich where some people said it wasnt wanted or needed , yet every time I have popped in it seems very busy so obviously you pays your money and takes your choice.

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    Abraham

    Saturday, November 12, 2011

  • i want my comments deleted how do i do it

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    crippo86

    Thursday, November 10, 2011

The views expressed in the above comments do not necessarily reflect the views of this site

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