Store giant Tesco is continuing its bid to win hearts and minds in Sheringham by setting up a £50,000 charity for local organisations.

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The company has joined forces with the Norfolk Community Foundation to create the Tesco Sheringham Community Fund.

Local community groups and charities within a 15-mile radius of Sheringham will be able to apply for small grants of up to £1,500 from the £50,000 pot of money over a two-and-a-half-year period.

There will be four waves of awards over the period, with the first payments made at Christmas this year.

A Tesco spokesman said: “Tesco is proud to have worked in north Norfolk for many years. Not only do we enjoy serving the our customers in the shops, we also work with over 250 local suppliers in the region, including the Cromer Crab Company, The Norfolk Cake Company and Gressingham Duck.”

She added: “When we won permission to build a new fire station, community centre and supermarket in Sheringham, we were inundated with requests for support from local charities.

“It soon became clear that rather than responding to them individually, it would make sense to set up this fund which could be managed independently by the NCF so that the money could be distributed fairly.

“We’re really looking forward to being able to help the smaller charities in the region which may sometimes find it difficult to win grants from the larger trusts.”

After a long battle, Tesco won permission in 2010 to build a superstore, which will open next year on Cromer Road.

● To apply, visit www.norfolkfoundation.com

6 comments

  • Yes.. but not a lot to Tesco. How about the first months turnover ex Vat from the store.... then all their supporters can shop like billyooo and raise money at the same time and it will still only amount to head office petty cash.

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    sensibletrousers

    Saturday, July 28, 2012

  • Tesco have also quietly been funding the charity shop at the top of Station Road. It is for the special needs kids at Sheringham Woodfields school. They've done this for the last year or so and are providing them with a new shop when work starts on the Tesco store. I say good for Tesco!

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    samphirelover

    Saturday, July 28, 2012

  • £50,000 is not a lot to a fiem like Tesco, and they will obviously use it as an excuse not to support any other local projects. They seem to think we are easily bought!

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    julygirl

    Saturday, July 28, 2012

  • PS .. Cromer Crab Co ..may have missed something but I thought they are on the point of closing?

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    sensibletrousers

    Saturday, July 28, 2012

  • In a small town like Sheringham £50k is a lot of money in charitable terms. Good on Tesco's

    Report this comment

    nr26

    Saturday, July 28, 2012

  • In a small town like Sheringham £50k is a lot of money in charitable terms. Good on Tesco's

    Report this comment

    nr26

    Saturday, July 28, 2012

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