Shoppers are being urged to go to the “not far east” to sample a host of trading treats that are sometimes forgotten.

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With economic times tough and footfall falling, a clutch of business owners have joined forces to set up The East Side Cromer, an organisation to promote what they have to offer.

They have sprung into action amid fears that the lack of a public car park at the east end of Cromer means the shops and other businesses are often missed by shoppers.

Having overheard people who have stopped at Bond Street and said “there’s nothing else down here”, they are determined to show off the range of services and goods on offer.

Marcus Hickling, who owns Artyfax, which occupies two shops at the east of Church Street, said: “This is something we’ve talked about doing for years.

“But, because you are so busy with your own business, there’s not necessarily the time or people to coordinate it.”

He said a meeting of 15 traders was held at Sticky Earth Cafe, and everybody agreed to “chip in” with a bit of money to fund some publicity, including a logo and signs.

That number has now increased to 21 as determination has grown to launch a high street fightback against internet trade and out-of-town stores.

An eight-page leaflet will be distributed to homes and businesses at Mundesley, North Walsham and Aylsham to raise the area’s profile.

The area included in The East Side Cromer comprises Bond Street, Brook Street, Mount Street and the eastern end of Church Street.

Mr Hickling said: “To be honest, some traders are in despair at the moment. I know that there are businesses that, if the current situation continues, will have to shut. Then we will end up with empty shops.

“It would be easier for some to close their shops and just trade from their websites. This is a pattern everywhere.”

He said the effort to raise the area’s profile was needed because “after nine years of trading here, I still get people coming in and saying ‘I didn’t know you were here’.

“The lack of parking at this end is also part of the problem. But it’s about doing what we can now, rather than moaning about there not being parking.”

He said the next meeting of the group was after Christmas, and added: “We are hoping to attract more people down to this end of Cromer. It’s about the shops, but also the beach, cliff walks and other attractions. It’s a lovely part of the town.”

18 comments

  • I have always said people will shop locally more if we didnt have to pay for car parking. We live in North Walsham and we would love to go to Cromer more in the summer, but the charges for parking puts us off. Surely if you live in a certain in Norfolk you should be able to park free. Even train fares are expensive. So bring in free car parking and get the shops full again, encourage people to shop locally. Easy

    Report this comment

    susiewong

    Thursday, December 13, 2012

  • I have always said people will shop locally more if we didnt have to pay for car parking. We live in North Walsham and we would love to go to Cromer more in the summer, but the charges for parking puts us off. Surely if you live in a certain in Norfolk you should be able to park free. Even train fares are expensive. So bring in free car parking and get the shops full again, encourage people to shop locally. Easy

    Report this comment

    susiewong

    Thursday, December 13, 2012

  • @susiewong - Good luck trying to get NNDC see sense about the car park fees - we've been on about it for years. We can all see how it is strangling the footfall in all of the district's towns and the knock-on effect it has on the economy in those places. Other Norfolk district councils have free car parking, Broadland, Breckland etc, so why can't we? The market towns need all the help they can get to survive in modern times, but NNDC do not seem to understand this. It's quite ridiculous.

    Report this comment

    Walsham Boy

    Thursday, December 13, 2012

  • I have always said people will shop locally more if we didnt have to pay for car parking. We live in North Walsham and we would love to go to Cromer more in the summer, but the charges for parking puts us off. Surely if you live in a certain in Norfolk you should be able to park free. Even train fares are expensive. So bring in free car parking and get the shops full again, encourage people to shop locally. Easy

    Report this comment

    susiewong

    Thursday, December 13, 2012

  • I have always said people will shop locally more if we didnt have to pay for car parking. We live in North Walsham and we would love to go to Cromer more in the summer, but the charges for parking puts us off. Surely if you live in a certain in Norfolk you should be able to park free. Even train fares are expensive. So bring in free car parking and get the shops full again, encourage people to shop locally. Easy

    Report this comment

    susiewong

    Thursday, December 13, 2012

  • If you are interested in this overlooked end of Cromer then you can visit Http:www.eastsidecromer.co.uk

    Report this comment

    cromer_crab

    Thursday, December 13, 2012

  • I have always said people will shop locally more if we didnt have to pay for car parking. We live in North Walsham and we would love to go to Cromer more in the summer, but the charges for parking puts us off. Surely if you live in a certain in Norfolk you should be able to park free. Even train fares are expensive. So bring in free car parking and get the shops full again, encourage people to shop locally. Easy

    Report this comment

    susiewong

    Thursday, December 13, 2012

  • This Audioboo had to be under 3 minutes long, it was really hard to give a description of the East Side of Cromer in this short time, but I tried! See what you think!

    Audio

    Report this comment

    Artyax

    Friday, December 14, 2012

  • This comment is pretty much copied from one I left on the Sheringham story, the same of course applies for any town! Lets just say I’m sitting here in Aylsham, or it could be Cromer or Holt or anywhere! I want to shop local but I want to look and find out about you before I shop, I need to know what you sell and I need incentive to come and see you, the incentive doesn’t have to be financial! So here’s the challenge. Who in Cromer has a website, if not why not (a really basic one is better than none at all) and if you do then for goodness sake say so here, its your chance! Maybe you could give us a voucher code on it too, that would be even better! although of course not altogether necessary. If not could you offer a telephone ordering service if you can use this space to tell us! Do you have a mailing list you could add me too? What else do you want to tell me about your business, I don’t know if you don’t tell me, you wanted feedback… Now you give us some feedback, this is your chance! Wishing you all well Traders of Cromer.

    Report this comment

    Sammy Seal

    Friday, December 14, 2012

  • I cannot speak for all the towns in North Norfolk, but the Chamber of Trade in Cromer does a good job of helping to promote the town and all of it's members, they do have a very good website at :-http:www.thisiscromer.co.uk and a set of business listings here :- http:www.thisiscromer.co.ukbusinesses.html?name=Businesses&mparent=BUSINESSES I like many traders in Cromer have a website at www.amystraditionalsweets.co.uk

    Report this comment

    Amy's Sweet Shop

    Friday, December 14, 2012

  • I have always said people will shop locally more if we didnt have to pay for car parking. We live in North Walsham and we would love to go to Cromer more in the summer, but the charges for parking puts us off. Surely if you live in a certain in Norfolk you should be able to park free. Even train fares are expensive. So bring in free car parking and get the shops full again, encourage people to shop locally. Easy

    Report this comment

    susiewong

    Thursday, December 13, 2012

  • sorry missed your comment susie could you repeat it please :-)

    Report this comment

    i am mostly wrong??

    Thursday, December 13, 2012

  • If you are interested in this overlooked end of Cromer then you can visit Http:www.eastsidecromer.co.uk

    Report this comment

    cromer_crab

    Thursday, December 13, 2012

  • Artyfax are open everyday until Christmas, we also give you a website with many thousands of items on it, fully functional with shopping cart. This means you can browse in the comfort of your own home and when you visit us you know what to expect and if you can't get to us you can still order online with confidence! We also have a lot of suprises in our shop that don't at present feature on our website such as Emma Bridgewater pottery. Suprises also abound on our website in the form of items online but not in the shop! Whats the moral? Best to visit both!

    Report this comment

    Artyax

    Tuesday, December 18, 2012

  • I have always said people will shop locally more if we didnt have to pay for car parking. We live in North Walsham and we would love to go to Cromer more in the summer, but the charges for parking puts us off. Surely if you live in a certain in Norfolk you should be able to park free. Even train fares are expensive. So bring in free car parking and get the shops full again, encourage people to shop locally. Easy

    Report this comment

    susiewong

    Thursday, December 13, 2012

  • You can get an annual parking permit for £55 to cover all of North Norfolk "Note to NNDC - there is no charge fr this advert but if you like take something off my council tax bill)

    Report this comment

    weaversway

    Thursday, December 13, 2012

  • I have always said people will shop locally more if we didnt have to pay for car parking. We live in North Walsham and we would love to go to Cromer more in the summer, but the charges for parking puts us off. Surely if you live in a certain in Norfolk you should be able to park free. Even train fares are expensive. So bring in free car parking and get the shops full again, encourage people to shop locally. Easy

    Report this comment

    susiewong

    Thursday, December 13, 2012

  • Is a certain some type of caravan?

    Report this comment

    peewit47

    Thursday, December 13, 2012

The views expressed in the above comments do not necessarily reflect the views of this site

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