Sheringham hairdresser Alison Poulter will be swapping curlers and tongs for collars and leads on February 22, when she launches her new business, Paws 4 Fun, at a dog show aimed at helping charities and encouraging dog owners to sign up for training classes.

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The event, which will run at Upper Sheringham village hall, will include a fun dog show with various categories, as well a stalls selling everything from bespoke collars and leads, to locally-made, additive-free treats and luxury dog beds.

Representatives from animal charities including Yarmouth Greyhound Homefinders and Faith Animal Rescue will also man stalls, with West Runton Scouts helping set up and laying on refreshments.

Mrs Poulter, who trained as a hairdresser after leaving school aged 16, is a lifelong dog-lover and, with five canine companions of her own, has plenty of experience of obedience training.

“So many people get a dog and, because they are having to tell them off all the time, it almost becomes an annoyance,” she said. “But, what I want to do is to show people that, if you know how to treat your dog, you can develop a good relationship with it, just by having fun.”

As well as competing in dog shows all over the country, Mrs Poulter, 51, regularly travels to March, in Cambridgeshire, to take part in dog flyball – a highly competitive team sport played with hurdles and tennis balls.

As part of Paws 4 Fun, she plans to launch obedience classes based on the Kennel Club’s Good Citizen scheme at Upper Sheringham and hopes that the dog show she has organised will result in the formation of a north Norfolk flyball team.

“There just isn’t anything in the north Norfolk area and I do have to travel a lot, so it would be nice to have something more local,” Mrs Poulter said.

The fun dog show, with stalls and “have-a-go” flyball demonstration will run at Upper Sheringham Village Hall on February 22 from 10am-2pm. For more information about training classes, contact Alison Poulter on 07884 581796.

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