Norfolk is bursting with talent – and Mustard is keen to showcase as much of it as possible.

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Ten tips to help you improve your video skills instantly

* It may sound obvious but make sure the camera is in focus

* If using a smartphone, film horizontally not vertically

* Have an interesting subject to film rather than just shoot landscapes

* Do not film in conditions that are too light or too dark

* Ensure the source of any audio is at a good level – too quiet and the subject will not be heard; too loud and sound will be distorted

* Make sure you get permission of anybody you are filming. Under 16s need permission from an adult

* Keep the camera as steady as possible

* Don’t zoom in and out too much and avoid too much panning

* Keep the main objects within the frame

* Invest in good equipment eg tripod and editing software

While EDP and Norwich Evening News journalists will bring you the latest news and events from Norfolk, Mustard Online wants to become a hub for creativity within the community.

That means broadcasting the best of what the audience has to offer while also encouraging you to become involved in the work that Mustard produces.

So whether it’s shooting a short, interesting clip on your smartphone or pointing us in the direction of an issue that needs highlighting, Mustard wants to hear from you.

The phenomenal success of YouTube shows that there is a huge appetite for sharing videos online.

YouTube statistics revealed last year showed that:

• Sixty hours of video are uploaded every minute.

• More than 4 billion videos are viewed a day

• More than 4 billion hours of video are watched each month

• The site attracts about 800 million unique visitors every month

And Archant – the majority partner in Mustard – has already seen huge success with its content-sharing community website, iwitness24.co.uk.

Users of iwitness24 have mainly used the service to share their photos of Norfolk scenery, wildlife and news and sport events – and we are now eager to see more of your video work.

The optimum length of videos is about 90 seconds and, to begin with, Mustard is particularly interested in local sports clubs.

A mobile kit guide has been created – details of which will follow over the next few days – and training can be provided.

Mustard will also be working with partners Norwich University of the Arts and City College Norwich to offer opportunities to students taking their first steps on the media path.

Mustard is planning to develop post-graduation courses and offer internships.

To learn more about any of these opportunities, contact Mustard managing director Fiona Ryder at fiona.ryder@archant.co.uk, call 01603 628311, follow us on Twitter @MustardTV or join us on our Mustard TV Facebook page.

And to become a member of the iwitness24 community, go to iwitness24.co.uk, select Norfolk and sign up or log in using your Facebook account.

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