Scramble for trade as Cromer shops join UK-wide Easter egg hunt

16:24 18 March 2013

Traders from the east end of Cromer. 

Traders from the east end of Cromer. PHOTO: ANTONY KELLY

Archant Norfolk 2012

A clutch of Cromer traders have joined a countrywide scramble for trade by signing up to an Easter egg hunt promoted by retail champion Clare Rayner.

The shopkeepers and other business owners from East Side Cromer are following up a successful Christmas leaflet campaign with the promotion, which is launched simultaneously on Saturday in 56 towns.

Sixteen businesses from the eastern end of Cromer are taking part, and visitors will be able to take part in “indie Easter egg hunts” designed by Mrs Rayner’s Independent Retail campaign as part of its “Enjoy an Independent Easter” promotion.

In all, more than 1,100 retailers are taking part, creating the hunts to increase footfall and get people to go in and out of more shops.

Mrs Rayner said: “It’s no secret that UK retailers, and particularly the smaller, independent businesses, need all the help they can get.

“It’s simple, effective activities, such as the Easter egg hunt, that can really help to start the process of changing consumer habits, reminding people that they stand to lose all the fantastic shops in their area if they never visit them and never spend with them.”

Groups of independent traders are listed on a map and shoppers collect egg stickers to put on the maps. Once the map is full, the contestant can swap it for a chocolate egg/treat and a certificate of completion.

The event runs until Sunday April 14. See


  • Clare Rayner died nearly 3 years ago. This report sounds like she is still alive.

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    Monday, March 18, 2013

  • Clare Rayner Media Champion Claire Rayner Agony Aunt (dec.)

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    Monday, March 18, 2013

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