With a dusting of snow and the jingle of sleigh bells in the distance, Eaton Park hosted a festive fun run on Sunday, December 10.
And hundreds of runners braved the weather for the event, which was in aid of East Anglia's Children's Hospices (EACH).
The charity welcomed Father Christmases of all shapes and sizes to join them for a 2km run, jog or walk.
Despite the cold, the event organisers said they were thrilled to have raised a total of around £5,000.
Emma Benstead, EACH Norfolk fundraising assistant, said: 'We had 355 people registered and probably slightly fewer came along today.
'But it was a surprisingly good turnout considering the weather, and we're pleased it wasn't icy.
'It's always a lot of fun and it was fantastic to see so many red jackets, white beards and most importantly smiles on faces.
'A big thank you to everyone who took part.
'All the money will go towards the vital care and support EACH provides for children and young people with life-threatening conditions and their families.'
Presenters Dave and Heidi from Heart Breakfast radio were also there to cheer on the runners, who were full of enthusiasm despite the cold.
The Beales family from Norwich said they had a great time taking part.
Samantha and John brought along their two boys Jayden, 9, and Danny, 7.
The family completed the route in the speedy time of 20 minutes.
Mrs Beales said: 'It was a nice and Christmassy thing to do.'
Rose Thirkettle, 25, Beth Slaughter, 29, Natasha Todd, 27, and Chris Goodwin, 23, said they didn't time themselves, but had fun taking part.
Miss Slaughter said: 'There were lots of kids and families taking part, and its all for a good local cause.'
This is the third time the Santa Fun Run has been held in Norwich's Eaton Park, and before that it took place in Great Yarmouth.
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