Rail company rebrands as National Express
PUBLISHED: 10:23 27 February 2008 | UPDATED: 12:25 01 February 2010
THE trains that serve passengers in Bishop's Stortford and Harlow are to be refurbished, it has been announced.
The news came at a series of events held across the south-east today (Wednesday) to rebrand train operator One to National Express East Anglia as part of a company wide strategy.
Improvements across the service was announced as part of the brand relaunch which will include refurbishing the 24 Class 317/6 trains used on the London to Harlow, Bishop's Stortford, Audley End and Cambridge line.
It is hoped the improvements will raise the performance, and comfort of the trains, information provision, ticket purchases and station facilities.
There will also be extra spare trains and crews to deal with disruptions to the service and the recruitment of more engineers to speed up repairs.
National Express is bringing together all of its services which include bus, coach, train and airport transfer vehicles to make travel simpler for its customers, make its customers more aware of the products and services it offers and to become one of the largest travel brands in the UK.
National Express Group chief executive Richard Bowker said: "The transition from One to National Express East Anglia is more than a change of name and livery, it's about how we do things. Directly tackling those issues which matter most to customers through additional investment in customer-focused activities is where we can make a real difference to our customer's lives through travel.
"We are currently integrating our businesses across the UK into one division and having undertaken customer research we believe that giving greater clarity on who we are and where we operate will help us deliver our promise to customers of making travel simpler. We wanted a brand that makes sense to our customers and is easily recognisable as National Express - whichever of our services they travel on."
Stations will also be upgraded and refurbished with many receiving improved toilets, ticket machines and car park lighting.
The rebranding will take place in phases to make sure the move is cost-effective with trains initially receiving a stripe to represent the new identity.
Mr Bowker added: "Our research shows it will make our customers' travel decisions simpler and it will benefit employees as they will be part of one of the biggest travel brands in the UK."
Further plans to improve services are under development and more details will be confirmed later this year.
What do you think of the rebranding? E-mail your thoughts on the changes to email@example.com