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A “proper” Norfolk phrase is giving one of the county’s heartland towns a boost as it seeks to nail down a plan that will help it to thrive.

“I Proper Love Aylsham” is the catchphrase and logo that town leaders hope will stick as the community draws up a neighbourhood plan.

Now the town’s residents are being urged to back the initiative and make their views known by attending some public events that will shape the Broadland town’s future size and facilities.

Town clerk Mo Anderson-Dungar said: “The neighbourhood plan is not a mechanism to stop development. We have a minimum of 300 new house earmarked in the joint core strategy.

“But it’s an opportunity for the community to have a say in how the development happens. If it’s successful, the plan will be adopted by Broadland District Council and be a material consideration in planning applications.

“It’s important that the community gets on board because they can have a say on the pace, design and density of development.”

Three days of events - called “I Proper Love Aylsham” - begin on July 9 at 7pm in the town hall when the Prince’s Foundation will explain how the neighbourhood plan works.

Mrs Anderson-Dungar said: “It’s a golden opportunity for people to come along and have their say. If you do proper love your town, come and be part of this.”

On July 10 from 9am-6pm there is an invitees-only technical workshop at the town hall, and on July 11 at 7pm at the same venue the Prince’s Foundation will present to the community its early findings from the exercise.

Mrs Anderson-Dungar said: “This should give us the springboard to develop a questionnaire which we can send to all households and hopefully put online.”

She said the questionnaire findings would be presented to the community at another event later this year, before a draft plan would be drawn up and a referendum organised.

Last summer, Aylsham was chosen as a front-runner parish to produce the neighbourhood plan, led by the town council.

It includes town councillors, the town clerk, members of Aylsham Business and Enterprise Forum and Giles Margarson from Aylsham Community Partnership.

The work began with a stall at last year’s carnival, with members of the public asked for their views. The most common responses were that the town needs a petrol filling station.

The plan has been boosted recently by a £10,300 grant from Broadland. And the Commission for Architecture and the built Environment (Cabe) and the Prince’s Foundation have been offering their expertise.

45 comments

  • Not so much cheap and nasty as trite and stupid. Do we really want to project to the outside world that Norfolk people are intellectually challenged descendants of the Singing Postman? Presumably some marketing orientated crony, of that most cliquish of town`s Establishment, was paid handsomely for his or her puerile contribution? Aylsham has got what it deserves.

    Report this comment

    Mad Brewer

    Sunday, July 1, 2012

  • My suspicions deepen. I have been looking in Keith Skipper's classic Larn Yarself Norfolk to see if it lists this use of 'proper' in Norfolk dialect. It does not.

    Report this comment

    Trevor Ashwin

    Wednesday, July 4, 2012

  • What does it say, that the councillors at Aylsham lack any real knowledge of dialect of the area they represent? Properly ignorant??

    Report this comment

    el84

    Sunday, July 1, 2012

  • I think it would have been a much better plan if there had been a "community" competition for a slogan and then a further second round of the three top slogans put to a final vote. That would have drawn in the enthusiastic but disenfranchised residents. This like so much in Aylsham seems to have been decided by too small a number of people, why was the first anyone heard round here the "result" on this website? After thinking about it a bit this is just embarrassing.

    Report this comment

    Cyril the Canary

    Monday, July 2, 2012

  • its not ugly but that said i dont judge a town on a logo . was it worthy of a story or press release ?

    Report this comment

    Double Bill

    Sunday, July 1, 2012

  • Aylsham has a bypass and thats its problem, the town needs a logo which gives people a reason to vist it.

    Report this comment

    Hugh

    Sunday, July 1, 2012

  • What patronising person "created" that crass effort?

    Report this comment

    Mad Brewer

    Sunday, July 1, 2012

  • Quick Valpy world, roll up the foot path and shackle the girls to the bed posts, them furrinwers are comin'.... I'm with Daisy Roots on this, the term as presented is not really used, its street slang. I disagree regards to UEA, doin' diffrent' is synonymous with its school for environmental science and it is different.

    Report this comment

    ingo wagenknecht

    Tuesday, July 3, 2012

  • You just wonder how long someone, or a group of people, sat around discussing the slogan, and eventually what did they produce? Trite and ridiculous. Why do we have to go down to some lowest common thinking. Style over substance. Too clever by half.

    Report this comment

    weaversway

    Monday, July 2, 2012

  • Jus thad another look at this - oh dear it's hopeless really - using a heart logo oh dear oh dear.

    Report this comment

    sensibletrousers

    Sunday, July 1, 2012

  • Dearest Ingo, I expect you embrace diversity and encourage what you would describe as multiculturalism. All of which is fine, except that North Norfolk is being ruined by outsiders snapping up second homes and holiday lets. You can belittle me all you like, I like Norfolk and I like Norfolk people, you can keep your cafe culture, I'd rather have a mardle in the pub.

    Report this comment

    Valpy Word

    Tuesday, July 3, 2012

  • How much did this cost though?

    Report this comment

    Jeffrey Osborne

    Sunday, July 1, 2012

  • If I lived in Aylsham I'd be embarrassed by this.

    Report this comment

    AE

    Tuesday, July 3, 2012

  • Yes...ok.........see what what you are getting at but does it mean anything to someone born and bred outside the county I wonder? If I, from Norfolk, was presented with a similar chatchphrase with local origins in Newcastle or Honiton it may not mean much. Perhaps too local...with all of Aylsham's history perhaps something more 'solid'could be an idea?

    Report this comment

    sensibletrousers

    Sunday, July 1, 2012

  • Catty

    Sunday, July 1, 2012

  • This is just wierd. I agree with Daisy Roots that this use of 'proper' is not familiar - I am not a 'proper' Norfolk man but I have lived just down the road from Aylsham for 22 years now. No-one will know how to say or pronounce it properly, either. A dreadful missed opportunity.

    Report this comment

    Trevor Ashwin

    Monday, July 2, 2012

  • Oh dear, it's not really "up-branding" the town is it? Oh well, it will probably bring some publicity and as they say - no publicity......

    Report this comment

    Cyril the Canary

    Sunday, July 1, 2012

  • How strange. Much of my work is in graphics and communication and to me looks very very odd. Will people understand how they are supposed to say it? Also, do people REALLY use 'proper' like that in deepest Norfolk? After 22 years living down the road in Reepham, I've never heard this turn of phrase. Also it is not listed in Keith Skipper's Larn Yarself Norfolk, which is one of the definitive guides to Norfolk dialect.

    Report this comment

    Trevor Ashwin

    Monday, July 2, 2012

  • Double Bill, not worth the press space ? just look at the comments.

    Report this comment

    Trevor Lincoln

    Tuesday, July 3, 2012

  • Is this a wind-up?

    Report this comment

    Simon Alcock

    Sunday, July 1, 2012

  • Dornt yer loike them `City Joos` from Naaaridge, Daisy? None on `em ever shot a rabbit up a tree.

    Report this comment

    Mad Brewer

    Sunday, July 1, 2012

  • It is most un Norfolk like to make a show with a sign like that anyway. What ever are things coming to? Almost as bad as the Norwich Lanes and "quarters" nonsense. Even quoting George Borrow's " A Fine City" is showing off a bit for Norfolk people ( but then it is Norwich...)

    Report this comment

    Daisy Roots

    Sunday, July 1, 2012

  • This is just wierd. I agree with Daisy Roots that this use of 'proper' is not familiar - I am not a 'proper' Norfolk man but I have lived just down the road from Aylsham for 22 years now. No-one will know how to say or pronounce it properly, either. A dreadful missed opportunity.

    Report this comment

    Trevor Ashwin

    Monday, July 2, 2012

  • Naaridge people think we're all carrot crunchers anyway....

    Report this comment

    Sandaryeos grandad

    Tuesday, July 3, 2012

  • Hate to say it Aylsham, but that is ghastly. It smacks of 'cheap and nasty'. I'm sure they wanted it to have a Norfolk feel to it, but it does nothing to promote a positive, inviting image of the Town. Let's face it, would you read that, or see the logo and think 'that looks like an interesting and professional place'? At absolute best it seems smug. Aylsham deseves better. Sorry.

    Report this comment

    Alf and Bobby

    Sunday, July 1, 2012

  • Here, here and so say all of us.

    Report this comment

    Trevor Lincoln

    Tuesday, July 3, 2012

  • "Welcome to a Cittaslow town" might have provoked curiosity to find out what it is.

    Report this comment

    bedoomed

    Sunday, July 1, 2012

  • “I proper love Aylsham” You can not be serious ?. It’s not Norfolk, It’s Not classy. It’s not even English ! It’s appalling. Did a grownup dream that one up or was it a primary school kid whilst watching eastenders? What type of people are you trying to attract to our lovely town ? How about “aylsham at the heart of Norfolk “ “aylsham a norfolk gem “ “aylsham the gem in Norfolk’s crown “

    Report this comment

    Trevor Lincoln

    Monday, July 2, 2012

  • Just to try and put a positive comment amongst all the negative ones, it has got a pretty little frill on the bottom and Aylsham has been spelt proper. Other than that "Bin it now".

    Report this comment

    Mr T

    Sunday, July 1, 2012

  • Writing as someone who works in editing and communication, I think this is wierd and inappropriate. Will people looking at this graphic understand how they are supposed to speak pronounce this phrase? Also -- do Norfolk people really use this phraseology? I know I have only lived here 22 years now (and close to Aylsham, too ...) but I am not familiar with it.

    Report this comment

    Trevor Ashwin

    Monday, July 2, 2012

  • More like the sort of thing in 'shameless'...proper * the chatsworth!! Should keep people away, hair brained and crass

    Report this comment

    Frankly

    Sunday, July 1, 2012

  • A neighbourhood plan and community involvement is great, but that slogancatchphrase is just plain awful. I can't quite work out what they expect it to do.

    Report this comment

    Alf and Bobby

    Sunday, July 1, 2012

  • Or Alan Partridge`s silly younger brother.

    Report this comment

    Mad Brewer

    Sunday, July 1, 2012

  • I am getting on a bit, have my roots not a million miles from Keith Skipper's, was brought up in a rural village speaking the broadest Norfolk but I cannot recall anyone saying something like "I proper love". We may talk "proper" when there is a need and use "proper" instead of properly when there is not, but unless " I proper love" or "proper hate" is an Aylsham thing I have no idea where it comes from. And anyway, really Norfolk people, if they are anything like me, find it demeaning to have our dialect trotted out like this and expect to see correct English grammar used for official matters. This, like the UEA " do different " is hugely patronising, especially from the mouths and pens of those Norfolk born who have not been brought up speaking dialect or have moved in and think they know the real Norfolk .

    Report this comment

    Daisy Roots

    Sunday, July 1, 2012

  • As there are no positive comments here at all, please could someone who's voting in favour of this explain what it is the rest of us are missing? Trevor Lincoln shows the direction the town should have gone in. Let's hope this slogan isn't persevered with.

    Report this comment

    Alf and Bobby

    Monday, July 2, 2012

  • Who on earth came up with this and more to the point...WHY?!?!?! I've lived in Aylsham all my life but have to say that this article just made me cringe with utter embarrassment.

    Report this comment

    Lolly

    Sunday, July 1, 2012

  • Absolutely dreadful, I'm Norfolk born and bred, proud of my roots and of our dialect but have never heard anyone say 'I proper love', never heard anyone say I proper anything for that matter, like Daisy I'm familiar with 'talk proper'; it's tacky and not even a correct Norfolk use of the word proper. Aylsham is a lovely town, I would be ashamed to live there with that logo though!

    Report this comment

    catalonia13

    Sunday, July 1, 2012

  • No matter how many times I read this article I have no idea whether I should wear a Cheshire cat grin or weep uncontrollably at the news. Burghers of Aylsham, you have brought shame upon Norfolk

    Report this comment

    robotsthatcare

    Sunday, July 1, 2012

  • It is a sad, sad day if this is the best that those involved can come up with. Aylsham really does deserve something far better. This will simply turn the town's residents off. The next few days should see some pretty red faces.

    Report this comment

    Nemesis

    Sunday, July 1, 2012

  • Proper load of squit if you ask me

    Report this comment

    Sandaryeos grandad

    Tuesday, July 3, 2012

  • Unless they pretend to be the Singing Postman.

    Report this comment

    Mad Brewer

    Sunday, July 1, 2012

  • I`m with you 100% Daisy Roots. That heart symbol for "love" is a product of the air-head brigade, too. Makes me almost angry.

    Report this comment

    Mad Brewer

    Sunday, July 1, 2012

  • I don't see what the problem is. The slogan isn't going to entice people to visit Aylsham, it won't encourage people to move to Aylsham, it's tacky, tinpot and decidedly insular. Perfect. We have enough problems with outsiders cluttering up the bigger settlements, if this helps keep Aylsham and rural Norfolk a local place for local people, I'm all for it.

    Report this comment

    Valpy Word

    Tuesday, July 3, 2012

  • As an editor and graphic designer -- as well as someone who lives near Aylsham -- I think this is just bizarre. It is cheap and tacky, and (as other posters have observed) says nothing about Aylsham's individuality and real qualities. I know I've only lived nearby for 22 years now, but I I have yet to hear local people use 'proper' in this manner. Will people understand how this is to be said or pronounced?

    Report this comment

    Trevor Ashwin

    Tuesday, July 3, 2012

  • ref. the voting options; shouldn`t the 3rd one have been "I proper dornt know"? More in keeping with the general puerility of the issue.

    Report this comment

    Mad Brewer

    Monday, July 2, 2012

The views expressed in the above comments do not necessarily reflect the views of this site

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