The team behind a daring campaign to slash the number of Norwich youths searching for work said they hoped to soon be having a major impact – as new figures showed youth unemployment had risen between December 2012 and January.

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Norwich For Jobs aims to cut the number of 18 to 24 year olds in Norwich claiming jobseekers’ allowance by about 1,000 over the next two years.

It is encouraging the county’s businesses to give young people the opportunity to apply for their vacancies, create apprenticeships, and offer opportunities like work placements and mock interviews that could increase their chances of finding a job.

The latest figures released by the Office for Norwich Statistics yesterday show a drop in youth unemployment among 18 to 24 year olds over the past year for both Norfolk – from 6,155 in January 2012 to 5,335 in January 2013 – and in the Norwich Job Centre Plus area from 2,360 to 1,935.

But the number of young jobseekers’ allowance claimants in both areas had risen between December 2012 and January 2013.

Last night Julia Nix, regional manager for Job Centre Plus and a member of the Norwich For Jobs steering group, said these latest figures related to a count taken on January 10 – before the launch of the campaign on January 25.

The next set of figures, taken earlier this month, will be released in March when the NFJ campaign would have only been running for a fortnight.

Mrs Nix said: “That’s why this is a two-year project. We know this is a long-term investment.

“Some of the opportunities we are creating will be ones to get young people there which will take a couple of months to show up on the statistics. Some will be straight-forward jobs.”

But Chloe Smith, who has spearheaded the campaign, said she hoped the efforts of the many businesses and organisations pledging their support to NFJ would soon reap rewards.

Speaking following the release of yesterday’s unemployment statistics, she said: “It is good news that unemployment is broadly coming down, considering the figures at same time last year. However, these aren’t just statistics. Every month’s numbers represent people in difficulty and that’s why Norwich For Jobs seeks to halve Norwich youth unemployment from approximately 2,000.

“We launched the project after this particular data release, so Norwich’s collective efforts can’t yet be seen in the figures. The point is the same: we believe we can achieve this ambitious goal by encouraging employers to consider whether they can take on a local young person. We want to connect people up with good opportunities and focus the community on a common goal.

“We will be looking closely at the figures every month to see what more Norwich can do for both local business and local young people.”

12 comments

  • So Smith was too busy with CHOC (Chloe's hypocritically opportunistic campaign) to help the grieving Mills-Westley family, or even to get the F&CO to pull its finger out. What a nasty piece of work she is underneath the superficial front she puts on for the media.

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    Mr Cameron Isaliar

    Friday, February 22, 2013

  • What is the reason of this article? I may have misunderstood the whole purpose of NFJ, for which I wholeheartedly apologise, if indeed that is the case. You see, to me it came across as a shallow PR exercise designed to make Chloe Smith seem relevant again to an increasingly disillusioned electorate. The project itself appeared to lack anything of real substance to create even one single job, ever. But that should concern no one, not with the news of the City Big Deal. Using even greater doses of public sector double-speak than the NFJ, the Big Deal will soon deliver 40,000 new jobs, honest it will guv, which will easily eclipse the NFJ target, and Dame Chloe will be able to take the credit for that instead. Hoorah!

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    Mr Cameron Isaliar

    Thursday, February 21, 2013

  • The government and HMRC make it difficult for prospective employers to take on staff,especially with the introduction of RTI the new payroll tax. Most industries around Norwich have gone,leaving little opportunity for employment. If the jobs are not there no amount of "initiatives" by jobcentres and similar organisations will solve the long term problem.

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    Harry Rabinowitz

    Tuesday, February 26, 2013

  • Tory party front organisations keep springing up everywhere.They must be getting desperate.

    Report this comment

    Peter Watson

    Friday, February 22, 2013

  • What is the revised ETA for the first job? I bet the first piece of good news about youngsters getting jobs will be hung on this 'initiative' cum publicity stunt, whether it has had any direct bearing or not. Good news for you milecross, just heard the Bulgarian economy is in meltdown. Re-elect Chloe Smith anyone?

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    Police Commissioner ???

    Thursday, February 21, 2013

  • Have diarised this article so we can remind this bunch in a month's time that we are all waiting on the edge of our chairs for their announcement that they have eliminated unemployment in Norfolk. Glad I've got a comfy chair because I'm going to be there for a very very very long time as are all of you.

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    Electra

    Sunday, February 24, 2013

  • SLAVE CENTRE PLUS FINDING YOU SLAVES SO YOU DONT HAVE TO.

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    "V"

    Friday, February 22, 2013

  • Have diarised this article so we can remind this bunch in a month's time that we are all waiting on the edge of our chairs for their announcement that they have eliminated unemployment in Norfolk. Glad I've got a comfy chair because I'm going to be there for a very very very long time as are all of you.

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    Electra

    Sunday, February 24, 2013

  • To soon to see an impact. Is that shorthand for absolutely nothing positive is happening so we are going to say nought. I want to see what is happening job wise in Norfolk and if it is bad news then man up you lot and tell us. I am sure it will be and anyone sensible has already realised it. Let's go back to the old announcements they used to have about jobs lost and jobs created. They stopped it because it was too depressing but you lot started this exercise so you could all get your photos in the newspaper. If you cant tell people the truth then give up. And just remember we want the net figure, we are not fooled by you forgetting to tell us about the hundreds being made redundant.

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    Electra

    Thursday, February 21, 2013

  • "Too soon to see impact of Norwich For Jobs campaign on youth unemployment figures" its because there has not and never will be an impact on youth unemployment, especially where the Slave Centre Plus is involved. Just another publicallly paid servant trying to justify her own existence.

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    "V"

    Thursday, February 21, 2013

  • milex, these jobs your mob want young natives to fill...what and where may they be? The whole western Europe thingy is not creating pukka jobs for their 'yoof'...So what makes you Naz*s think you'll be any better??

    Report this comment

    nrg

    Thursday, February 21, 2013

  • More news about nothing much at all. Desperation before a county council election anything that can be spun into 'wait for it' soon it will happen news, a daily recurrence. Its party politics that got us there...

    Report this comment

    ingo wagenknecht

    Friday, February 22, 2013

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