Developers behind a proposed large supermarket on the edge of North Walsham have agreed to look at changes aimed at improving safety.

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A Scott Properties chief met North Walsham town councillors last week to discuss the firm’s plan for a 5,575 sq m (60,000 sq ft) supermarket and a petrol station on Cromer Road, creating 250 jobs.

The town council agreed last month not to object to the scheme, on the former Marricks Wire Ropes site, subject to a number of conditions.

Councillors are especially concerned about safety on that stretch of Cromer Road where a Waitrose supermarket opened last year and where visitor attraction Davenport’s Magic Kingdom is under construction.

They fear danger to pedestrians in the area and problems caused by queuing traffic waiting to enter or leave the proposed store and petrol station.

The council handed over its conditions “wish list” to Scott Properties’ managing director Martin Scott when he met members in North Walsham on February 19.

Mr Scott agreed to look at incorporating an emergency-only access on Link Road for use by police, fire and ambulance vehicles needing to enter or leave the development.

The firm’s highways consultant will also talk to Norfolk County Council about reducing the speed limit in the area from 40mph to 30mph.

A spokesman for Scott Properties said they had agreed to meet councillors again in two or three weeks’ time to discuss other items on the wish list, including the provision of a free town-centre car park and establishing a fund to help deal with derelict land or empty properties near the town centre.

He was unable to name the supermarket which might join the town’s existing Sainsbury’s, Lidl’s and Waitrose, adding: “We are talking to all the supermarkets but they will only commit to the scheme once planning permission has been granted.”

North Norfolk District Council’s (NNDC) development committee is due to discuss the application on March 14.

An MWA consultant’s report, commissioned by NNDC, disputes Scott Properties’ retail impact assessment of its proposals.

The MWA study claimed trading in the town centre and main food stores would be suppressed to “unacceptable levels”.

It said: “The Sainsbury’s store would experience very dramatic reductions in turnover along with the Lidl supermarket, and both of these stores are important in maintaining and enhancing the vitality and viability of the town centre.””

But the Scott Properties spokesman said retail consultants had discovered that there was a very significant “leakage of spend” from the town - caused by people shopping outside North Walsham.

He added: “Our store would reduce the leakage of spend from the town and as such would be very beneficial to the town.”

Margaret Foster, clerk to North Walsham town council, said the meeting had been useful. She added: “It was called at the request of the town council with the purpose of pointing out councillors’ concerns, particularly on highways issues, with the hope that Scott Properties would address at least some of them.”

14 comments

  • i agree `been here all my life`i have lived here all my life and get sick of people moving in and trying to change things where my family lives in a village just outside town a newbie is trying to ban tractors unbelievable!!!i shop online because i don't find sainsburys suitable for my budget if we had tesco or sainsburys in town i would shop there instead.

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    kaz

    Thursday, February 28, 2013

  • Just because 70% of the poulation voted for it doesn't mean it's viable. At the end of the day, there is only so much money to go around - building another supermarket can only mean that the existing ones will sell less. Furthermore, people who shop online will continue to do so because it suits their way of life. Another 500 homes (or 1,500 people) won't make any difference in the overall scheme of things - there will still not be enough people in NW to support 4 supermarkets. Look at some of the bigger towns in Norfolk, look at the number of supermarkets they have and then tell me why NW, with a population of 15,000, can support another supermarket in addition to Sainsbury, Lidl & Waitrose. Dereham (16,000 - 3 major supermarkets), Wymondham (23,000 - 3 major supermarkets), Kings Lynn (43,000 - 5 major supermarkets), Gt Yarmouth (68,000 - 5 major supermarkets). Before moving to NW, I lived in a town with 50,000+ population and we only had a Tesco, a Morrison, a Waitrose & an Aldi. So, please tell me, where are all the customers needed to support yet another supermarket going to come from - Sheringham (with a Sainsburys & a new Tesco), Cromer (with a Morrisons & a new Lidl), or perhaps Stalham or Aylsham who both already have a Tesco. I don't think so.

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    Mylen1um

    Wednesday, February 27, 2013

  • We will just agree to disagree I think, I want the new devolpment and you don't, neither of us are going to change our views, but for the record the four supermarkets that I was referring to were , the Co-Op in market street, Rusts in Church Street, International Stores and FineFare both in St Nicholas Court shopping precinct. You could possibly also add to that Rackstraws in Market St which was probably more of a deli but certainly sold other food stuffs as well.

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    "Bin here all me life"

    Friday, March 1, 2013

  • please listen to want the people in and around north walsham want.70% of people for a new supermarket must say something!!!

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    kaz

    Monday, February 25, 2013

  • other towns manage to have quite a few supermarkets and we can't all afford the prices in sainsburys so if 70%of north walsham want a new supermarket and petrol station i think we should get one!!

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    kaz

    Tuesday, February 26, 2013

  • Ah another who has moved into North Walsham and now wants to tell us how to run our own town ! typical. I shop online at present simply because the supermarket of my choice is in Norwich, if it was less than 5 mins walk from my house, then I would not need to shop online, We don't have one of the big 2 supermarkets at present, and the competition that one of those would bring, would help the families of North Walsham in there budgets, especially those with more than one child (which appears to be your limit for those moving into the new Norwich Rd development), if that means Sainsbury's shareholders suffer then I really don't care. We who have always lived here remember the days when we had 4 supermarkets , this was in the 70's when the town was much smaller ( before all the interlopers arrived !). The need for the petrol station that is planned for this development is also very important with Sainsburys having no competition in that area at all in the town. Get it built and be quick about it. I can guarantee it wont suffer from lack of customers.

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    "Bin here all me life"

    Thursday, February 28, 2013

  • Will the 500 new houses on the old HP Foods site help to make your numbers add up, also factor in all those people that at present rely on online grocery shopping that could now have the supermarket of there choice in the town. As kaz says, 70% voted yes on this site, just get it built and quickly.

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    "Bin here all me life"

    Wednesday, February 27, 2013

  • I don't know where Mylen1um is getting those figures from, the population estimates are way off. The independent retail survey commissioned by NNDC showed that a staggering 78% DO NOT do their main food shopping in North Walsham! And these are official statistics! This level of leakage to other centres like Cromer, Stalham and Norwich desperately needs to be addressed. Supermarkets have a knock-on effect in that they employ local people, who then have money to spend in other local shps. The bigger picture must be looked at carefully. I'm all for it.

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    Walsham Boy

    Thursday, February 28, 2013

  • Mylen1um my reply seems not to have appeared, not sure if it's been vetted or what, anyway the 4 supermarkets were, Co-Op in Market St,, Rusts in Church St, and International and FineFare in St Nicholas Court precinct. By the way I got some lovely Portugese wine from Waitrose today, hopefully I will be drinking a toast to NNDC planning committee with it very soon.

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    "Bin here all me life"

    Saturday, March 2, 2013

  • Being realistic, North Walsham and the surrounding population cannot possibly sustain a Lidl, a Sainsburys, a Waitrose plus one other as yet unamed supermarket - the numbers just don't add up. Open another one & one of the existing ones, probably Sainsburys, will eventually have to close. That will be really good for the footfall in the Town Centre, won't it.

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    Mylen1um

    Tuesday, February 26, 2013

  • Dear town council, if your wish list stops this development going through, then 70% of north walsham will be making sure you are not re-elected, it is wanted by the town and you are there to serve your residents.

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    "Bin here all me life"

    Monday, February 25, 2013

  • 1. For the record, I was born & lived in the area for the first 30 years of my life. I moved away in 1980 because of my job and I moved back again when I retired 4 years ago. If that makes me an "interloper" or a "newbie" then I'm guilty. However, living in various parts of the Country for several years, rather than being stuck "here all me life", has broadened my outlook somewhat on what actually happens in other parts of the UK. The reality is that you do not find many, if any, towns with a poulation of around 15,000 and with a branch of every major supermarket chain available. 2. I am not trying to tell anyone how to run "their own" town or "change things". I am only expressing the realities of life. Over the last 30 years I have worked closely with all of the major supermarket chains and I know how that sector of the market works. 3. I do 90% of my grocery shopping in NW - mainly in Lidl (which is cheaper than Tesco or Asda) & a bit in Waitrose. I rarely shop in Sainsbury (except for petrol) because I don't like it. Unlike some others, who appear to value "their Town" I do not shop online for grocerys. On top of that I use local independent shops, which I find helpful & competitive, for most non food items that I buy. 4. I can't recall the 4 major supermarkets in NW in the 1970's that have been reffered to but no doubt someone could refresh my memory as to who exactly they were. If there were 4 in 1970, then presumably some of them closed closed because they were not viable - hence the point I'm making. 5. I'm not saying that if another supermarket was built that it wouldn't be successful - what I'm saying is that the population of NW, and the surrounding area, cannot possibly sustain 4 supermarkets to the same level - there are simply not enough people to do that. If a new one is successful then an existing one would sell less - people will simply spread their spending around & eventually one will close. 6. Regarding petrol. despite being retired I still travel extensively up & down the Country & on average, Sainsbury's in NW is no more expensive for petrol than anywhere else. That doesn't mean that it wouldn't be nice to have a choice but in terms of saving money, in the overall scheme of things, it wouldn't make a lot of difference.

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    Mylen1um

    Thursday, February 28, 2013

  • (1) For the record, I was born in the area & lived here for 30 years before moving away in 1980. I returned 4 years ago when I retired. If that makes me an "interloper" or "newbie" then I'm guilty. (2) I don’t recall there being 4 supermarkets in NW in the 1970's so perhaps someone could refresh my memory. (3) I'm not trying to tell anyone how to run "their Town" I am simply giving my opinion. After 30 years working with all of the major supermarket chains what I can say is that generally speaking, Towns with populations of 15,000 do not have four or more major supermarkets. (4) I do 95% of my grocery shopping in NW. Mainly in Lidl (which is cheaper than Tesco or Asda) and some in Waitrose. I rarely shop in Sainsbury except for petrol. (5) With regards leakage to other Towns, this will always happen but it works both ways – Waitrose attracts many shoppers to NW from elsewhere. Everyone has preferences as to which store they shop in so even if we got a Tesco some people would still want to shop in Asda or Morrisons, if we had an Asda, people would still want to shop in Tesco, etc etc. (6) It is interesting to read this morning the latest NNN report that concludes that major retailers are not interested in NW because it does not have “a large enough catchment area”

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    Mylen1um

    Friday, March 1, 2013

  • tescos or asda sorry

    Report this comment

    kaz

    Thursday, February 28, 2013

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